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Digital Media Planner

Vaco Recruiter Services, Memphis, Tennessee, us, 37544

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About the Role We’re looking for a Digital Media Planner to support the development and execution of digital media campaigns across search, display, video, and paid social. This role blends strategy, planning, and cross?functional collaboration, working closely with internal teams and external partners to ensure campaigns are well?built, targeted, and optimized.

What You’ll Do

Build and manage media plans across multiple digital channels

Develop audience strategies and targeting approaches based on defined segments

Collaborate with creative, analytics, user experience, and media operations teams

Maintain channel budgets, forecasts, and tactical plans

Provide guidance on creative asset needs and channel’specific requirements

Present media recommendations and ensure alignment across teams

Review performance reports and translate insights into clear, actionable takeaways

Stay current on media trends, tools, and data privacy changes

Support smooth campaign launches through strong project management and communication

What You Bring

3+ years of experience in digital advertising or media planning

Familiarity with DSPs and advertising technology platforms

Understanding of how media platforms support planning and audience strategy

Strong analytical skills and ability to interpret performance data

Clear communication skills and comfort working cross?functionally

Ability to manage multiple projects, timelines, and priorities

Interest in continuous learning and staying current with industry trends

Ideal Candidate Traits

Comfortable working with data and identifying trends

Organized, detail?oriented, and proactive

Able to collaborate with multiple teams and partners

Strong problem?solver who can adapt to shifting needs

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