Overview
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
About the role We’re looking for a Product Manager, Lifecycle & CRM to own the technical roadmap, systems, and experimentation engine that power lifecycle marketing across our portfolio of brands. Reporting to senior marketing leadership, this role is ideal for a highly technical product leader who can translate lifecycle strategy into scalable systems, automated journeys, and measurable performance improvements.
You’ll be responsible for defining and prioritizing the lifecycle product roadmap, managing email engineering and QA resources, and partnering closely with brand partners, Website Engineering, Client Services, Analytics, and Creative teams to ensure lifecycle programs are technically sound, scalable, and high-performing.
This role blends product ownership, marketing technology expertise, experimentation rigor, and cross-functional leadership with clear accountability for lifecycle infrastructure, performance enablement, and operational excellence.
What you\'ll do
Own the lifecycle product roadmap across email and SMS, with a focus on automation, scalability, performance, and technical excellence
Translate lifecycle strategy into clear technical requirements and implementation plans
Manage and develop a team of email engineers and QA specialists, ensuring high-quality, timely execution
Partner closely with Website Engineering to scope and prioritize new behavioral triggers, data integrations, and event tracking required to power lifecycle automation
Collaborate with Brand, Lifecycle Strategy, and Creative teams to ensure flows and campaigns are technically feasible, properly instrumented, and optimized
Interface with Client Services and other cross-functional teams to ensure new flows, automations, and system updates are clearly communicated and operationalized
Lead lifecycle experimentation infrastructure, including A/B testing frameworks, trigger logic optimization, and performance documentation
Ensure proper data flows between website, CRM, ESP, and analytics platforms
Oversee QA processes to maintain deliverability, rendering quality, and compliance standards
Establish reporting frameworks that clearly connect technical enhancements and experimentation to business performance outcomes
Continuously improve lifecycle velocity by optimizing development workflows, documentation, and prioritization processes
Qualifications
5–8+ years of experience in Product Management, Marketing Technology, CRM Systems, or Lifecycle Infrastructure
Strong technical fluency with email platforms, automation systems, APIs, data integrations, and event-based architecture
Experience managing engineers, developers, or technical specialists
Proven ability to translate marketing or lifecycle objectives into technical product requirements
Hands-on experience with lifecycle experimentation, automation logic, and trigger-based flows
Comfort working cross-functionally with Engineering, Marketing, Analytics, and Client-facing teams
Strong understanding of data integrity, tracking frameworks, and lifecycle performance measurement
Experience in high-growth, multi-brand, or complex operational environments preferred
Strong prioritization and roadmap management skills
A proactive, organized leader who can drive initiatives from concept through deployment and reporting
Why Join Us
Own and scale the technical foundation that powers lifecycle performance
Build a best-in-class lifecycle infrastructure across brands
Partner closely with Engineering and Marketing leadership in a highly collaborative environment
Lead a growing technical team with real impact on revenue and customer retention
Help shape how automation, data, and experimentation drive long-term customer value
The pay range for this role is:
125,000 - 155,000 USD per year (Glendale)
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About the role We’re looking for a Product Manager, Lifecycle & CRM to own the technical roadmap, systems, and experimentation engine that power lifecycle marketing across our portfolio of brands. Reporting to senior marketing leadership, this role is ideal for a highly technical product leader who can translate lifecycle strategy into scalable systems, automated journeys, and measurable performance improvements.
You’ll be responsible for defining and prioritizing the lifecycle product roadmap, managing email engineering and QA resources, and partnering closely with brand partners, Website Engineering, Client Services, Analytics, and Creative teams to ensure lifecycle programs are technically sound, scalable, and high-performing.
This role blends product ownership, marketing technology expertise, experimentation rigor, and cross-functional leadership with clear accountability for lifecycle infrastructure, performance enablement, and operational excellence.
What you\'ll do
Own the lifecycle product roadmap across email and SMS, with a focus on automation, scalability, performance, and technical excellence
Translate lifecycle strategy into clear technical requirements and implementation plans
Manage and develop a team of email engineers and QA specialists, ensuring high-quality, timely execution
Partner closely with Website Engineering to scope and prioritize new behavioral triggers, data integrations, and event tracking required to power lifecycle automation
Collaborate with Brand, Lifecycle Strategy, and Creative teams to ensure flows and campaigns are technically feasible, properly instrumented, and optimized
Interface with Client Services and other cross-functional teams to ensure new flows, automations, and system updates are clearly communicated and operationalized
Lead lifecycle experimentation infrastructure, including A/B testing frameworks, trigger logic optimization, and performance documentation
Ensure proper data flows between website, CRM, ESP, and analytics platforms
Oversee QA processes to maintain deliverability, rendering quality, and compliance standards
Establish reporting frameworks that clearly connect technical enhancements and experimentation to business performance outcomes
Continuously improve lifecycle velocity by optimizing development workflows, documentation, and prioritization processes
Qualifications
5–8+ years of experience in Product Management, Marketing Technology, CRM Systems, or Lifecycle Infrastructure
Strong technical fluency with email platforms, automation systems, APIs, data integrations, and event-based architecture
Experience managing engineers, developers, or technical specialists
Proven ability to translate marketing or lifecycle objectives into technical product requirements
Hands-on experience with lifecycle experimentation, automation logic, and trigger-based flows
Comfort working cross-functionally with Engineering, Marketing, Analytics, and Client-facing teams
Strong understanding of data integrity, tracking frameworks, and lifecycle performance measurement
Experience in high-growth, multi-brand, or complex operational environments preferred
Strong prioritization and roadmap management skills
A proactive, organized leader who can drive initiatives from concept through deployment and reporting
Why Join Us
Own and scale the technical foundation that powers lifecycle performance
Build a best-in-class lifecycle infrastructure across brands
Partner closely with Engineering and Marketing leadership in a highly collaborative environment
Lead a growing technical team with real impact on revenue and customer retention
Help shape how automation, data, and experimentation drive long-term customer value
The pay range for this role is:
125,000 - 155,000 USD per year (Glendale)
#J-18808-Ljbffr