ABM & Field Marketing Manager
Pipe17, Seattle, WA, United States
At Pipe17, our values aren’t just words on a wall. They’re how we operate every day.
We are a high-performance team built around ownership , integrity , and a strong bias for action .
We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.
We operate with urgency , but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.
Teamwork
is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission:
unify commerce after the buy button.
We act with
integrity . We do what’s right, even when it’s hard. That’s how we build trust with each other, our customers, and our partners.If these values resonate with how you like to work, you’ll fit right in.
Field Marketing Manager Location:
Remote (US) Department:
Marketing Reports to:
VP of Marketing
About Pipe17 Pipe17 is the AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. We work with fast-growing, complex commerce organizations that need real-time visibility and orchestration across channels, partners, and systems.
The Role Pipe17 is hiring a
Field Marketing Manager
to own and scale our field, event, partner, and experience with executing ABM programs. This role is highly cross-functional and revenue-focused. You’ll work closely with Sales, Partnerships, and Product Marketing to drive pipeline, accelerate deals, and deepen strategic account engagement.
This is a hands‑on role for a builder who enjoys turning strategy into execution and measuring impact all the way through the funnel.
What You’ll Do Field & Event Marketing
Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
Develop regional and vertical‑specific programs aligned to sales priorities
Manage event logistics, vendors, budgets, and post‑event follow‑up
Measure event ROI and influence on pipeline and revenue
Account-Based Marketing (ABM)
Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
Create personalized, multi‑touch campaigns across events, content, direct mail, and digital
Support account expansion and deal acceleration through tailored field and ABM initiatives
Partner Marketing
Own co‑marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
Coordinate messaging, execution, and lead sharing with partner teams
Support partner‑led pipeline generation and field enablement
Cross‑Functional Collaboration
Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go‑to‑market strategy
Ensure consistent messaging and positioning across all field and partner activities
Provide feedback from the field to inform product and messaging decisions
Reporting & Optimization
Track program performance, pipeline impact, and ROI
Build clear reporting for leadership on what’s working and where to invest
Continuously test, optimize, and scale successful programs
What We’re Looking For
4–7 years of experience in B2B field marketing, event marketing, or demand generation (SaaS preferred)
Proven experience owning events and field programs from strategy through execution
Strong understanding of ABM principles and hands‑on experience running ABM campaigns
Experience working closely with Sales and Partnerships to drive pipeline
Highly organized, detail‑oriented, and comfortable managing multiple programs at once
Data‑driven mindset with the ability to measure and communicate impact Willingness to travel for events (approximately 20–30%)
Nice to Have
Experience marketing to commerce, retail, logistics, or supply chain audiences
Experience with marketing automation, CRM, and ABM tools
Startup or high‑growth company experience
Compensation (US FTE)
Great healthcare + dental + vision coverage
Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation
About Us
Pipe17 is a venture‑funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area.
We provide an
AI‑native OrderOps
platform that makes commerce operations effortless for brands and 3PLs. Pipe17 connects sales channels, marketplaces, ERPs, WMS, and trading partners through one integration, automates order and inventory flows, and delivers real‑time visibility so operations stay proactive - not reactive.
With Pipe17, companies scale omnichannel, onboard faster, protect margins, and reduce operational costs - all while serving customers better.
Pipe17 sells directly to merchants and 3PLs and through a growing ecosystem of technology and services partners. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics.
Pipe17 recently announced its Series A funding to accelerate growth and category leadership. You can read morehere .
#J-18808-Ljbffr
We are a high-performance team built around ownership , integrity , and a strong bias for action .
We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.
We operate with urgency , but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.
Teamwork
is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission:
unify commerce after the buy button.
We act with
integrity . We do what’s right, even when it’s hard. That’s how we build trust with each other, our customers, and our partners.If these values resonate with how you like to work, you’ll fit right in.
Field Marketing Manager Location:
Remote (US) Department:
Marketing Reports to:
VP of Marketing
About Pipe17 Pipe17 is the AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. We work with fast-growing, complex commerce organizations that need real-time visibility and orchestration across channels, partners, and systems.
The Role Pipe17 is hiring a
Field Marketing Manager
to own and scale our field, event, partner, and experience with executing ABM programs. This role is highly cross-functional and revenue-focused. You’ll work closely with Sales, Partnerships, and Product Marketing to drive pipeline, accelerate deals, and deepen strategic account engagement.
This is a hands‑on role for a builder who enjoys turning strategy into execution and measuring impact all the way through the funnel.
What You’ll Do Field & Event Marketing
Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
Develop regional and vertical‑specific programs aligned to sales priorities
Manage event logistics, vendors, budgets, and post‑event follow‑up
Measure event ROI and influence on pipeline and revenue
Account-Based Marketing (ABM)
Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
Create personalized, multi‑touch campaigns across events, content, direct mail, and digital
Support account expansion and deal acceleration through tailored field and ABM initiatives
Partner Marketing
Own co‑marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
Coordinate messaging, execution, and lead sharing with partner teams
Support partner‑led pipeline generation and field enablement
Cross‑Functional Collaboration
Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go‑to‑market strategy
Ensure consistent messaging and positioning across all field and partner activities
Provide feedback from the field to inform product and messaging decisions
Reporting & Optimization
Track program performance, pipeline impact, and ROI
Build clear reporting for leadership on what’s working and where to invest
Continuously test, optimize, and scale successful programs
What We’re Looking For
4–7 years of experience in B2B field marketing, event marketing, or demand generation (SaaS preferred)
Proven experience owning events and field programs from strategy through execution
Strong understanding of ABM principles and hands‑on experience running ABM campaigns
Experience working closely with Sales and Partnerships to drive pipeline
Highly organized, detail‑oriented, and comfortable managing multiple programs at once
Data‑driven mindset with the ability to measure and communicate impact Willingness to travel for events (approximately 20–30%)
Nice to Have
Experience marketing to commerce, retail, logistics, or supply chain audiences
Experience with marketing automation, CRM, and ABM tools
Startup or high‑growth company experience
Compensation (US FTE)
Great healthcare + dental + vision coverage
Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation
About Us
Pipe17 is a venture‑funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area.
We provide an
AI‑native OrderOps
platform that makes commerce operations effortless for brands and 3PLs. Pipe17 connects sales channels, marketplaces, ERPs, WMS, and trading partners through one integration, automates order and inventory flows, and delivers real‑time visibility so operations stay proactive - not reactive.
With Pipe17, companies scale omnichannel, onboard faster, protect margins, and reduce operational costs - all while serving customers better.
Pipe17 sells directly to merchants and 3PLs and through a growing ecosystem of technology and services partners. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics.
Pipe17 recently announced its Series A funding to accelerate growth and category leadership. You can read morehere .
#J-18808-Ljbffr