Sales Manager

The Sales Manager is responsible for developing, implementing, and executing proactive sales strategies to meet or exceed revenue goals across all earned income streams. These include admissions, memberships, birthday parties, facility rentals, exhibit rentals, gift cards, field trips, and other revenue-generating opportunities. The Sales Manager drives new business development, leads sales initiatives, manages staff, and ensures best-in-class customer engagement to grow the Museum’s reach and sales performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop, implement, proactively sell, and monitor earned revenue streams such as admissions, memberships, birthday parties, facility rentals, exhibit rentals, gift cards, field trips, and other earned revenue streams

Identify and develop sales strategies collaboratively with VP of Marketing and Sales and other museum departments, as appropriate

Identify target audiences for specific revenue opportunities and compile databases of target audiences for proactive outreach

Create and manage annual department goals

Create strategic partnerships and working relationships with external organizations to optimize the museum’s reach to children ages 0 – 8 years of age

Collaborate across departments to ensure proactive and consistent sales messaging and strategies

Identify and attend appropriate trade shows and expos and business development events

Gather customer feedback to improve or develop sales offerings and events

Work interdepartmentally innovating new revenue opportunities; conduct competitive analysis to understand market trends and expand impact

Partner with Marketing to ensure sales initiatives are fully supported by promotional efforts and member/user communication

Participate in annual budget process by developing sales projections and managing associated expenses

SUPERVISORY RESPONSIBILITIES

Supervise the Sales Team staff

Manage staff development, training, and performance evaluations

ADDITIONAL RESPONSIBILITIES

Perform other duties as assigned

QUALIFICATIONS AND EDUCATION REQUIREMENTS

Bachelor’s degree in related field

Five+ years of professional sales experience

Minimum of 3 years in a leadership or supervisory role

Demonstrated success in sales strategy development and revenue generation

Proven track record of reversing declining sales or attendance trends and rebuilding growth within a compressed timeframe

Experience developing high impact, cash positive sales initiatives that drive rapid revenue gains while maintaining mission alignment

Experience selling or promoting interactive, experiential, or time bound offers, with emphasis on articulating value and elevating perceived worth

Demonstrated success using data to identify declining segments, uncover new opportunities, and implement rapid-cycle experiments to improve conversion

KNOWLEDGE, SKILLS AND ABILITIES

Ability to pivot strategies quickly in response to dynamic market conditions such as inflation, tourism variability, and changing family behavior patterns

Excellent verbal and written communication, public speaking, presentation, negotiation, and networking skills

Proficiency in Microsoft Office suite

Demonstrated high degree of initiative, creativity, and problem-solving skills

Ability to work independently as well as collaboratively

Strong service-orientation and interpersonal skills to work effectively with prospective customers, partners, and museum staff

Ability to analyze attendance, sales, and visitor behavior data to uncover actionable insights and quickly implement corrective strategies

Skill in designing and selling premium, immersive, or limited time experiences to increase urgency, demand, and perceived value

Comfort with rapid testing, iteration, and refinement of sales approaches

Strong understanding of current trends in family attractions, children’s museums, and experiential entertainment sectors

Demonstrated ability to form revenue boosting partnerships that increase reach and drive new visitation quickly

ADDITIONAL REQUIREMENTS

Valid driver’s license, own vehicle and good driving record

Flexibility with work schedule, as necessary, to support weekend scheduling and/or evening activities

WORKING CONDITIONS
Customary office-related activities: standing, walking, sitting, bending with moderate lifting (up to 15 pounds)

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