Business Development Director
Eden Senior Care, Hoffman Estates, IL, United States
Overview
Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.
Job Title: Business Development Director – Senior Living
Reports To: Regional Director of Sales and Marketing (RDSM)
Coverage: Assisted Living, Sheltered Living, and Memory Care
Location: Eden Vista Burr Ridge & Eden Vista Hoffman Estates
Salary Range: $75,000–$85,000 annually, plus bonus
Position Summary
The Business Development Director is a revenue-driving sales professional responsible for generating qualified referral leads that convert to move-ins across Assisted Living, Sheltered Living, and Memory Care communities. This role is laser-focused on building, reactivating, and leveraging referral relationships to consistently produce measurable sales results.
The Business Development Director operates as a market-facing sales hunter, aggressively expanding referral pipelines, driving urgency with referral partners, and holding themselves accountable to conversion outcomes. This position works in close partnership with on-site Sales Directors to ensure referrals are followed through to move-in and to support community events that directly impact occupancy. The role reports to Regional Director of Sales and Marketing (RDSM).
Core Responsibilities
- Referral Sales & Market Penetration : Aggressively develop, manage, and grow a high-performing referral network including hospitals, skilled nursing facilities, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers.
- Referral Relationship Management : Re-establish inactive or underperforming referral relationships and convert them into consistent move-in producers.
- Outreach & Engagement : Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations.
- Value Proposition & Positioning : Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors.
- Lead Generation & Conversion Accountability : Generate a consistent volume of qualified, move-in-ready referrals.
- Performance Ownership : Own referral performance by tracking outcomes from referral to tour, assessment, and move-in.
- Collaborative Driving : Partner closely with Sales Directors, RDSM, RDO and Executive Directors to drive urgency, and maximize conversion rates.
- Pipeline Management : Maintain a strong referral pipeline with short lead-to-move-in timelines.
- Community Sales Support & Events : Actively support Sales Directors with on-site community events, professional open houses, and referral-focused marketing initiatives.
- Networking & Visibility : Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow.
- Brand Representation : Represent the organization as a sales-focused, solution-oriented partner in the healthcare community.
- Performance Tracking & Reporting : Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems.
- Data Analysis : Analyze referral performance data to identify top producers, gaps, and growth opportunities.
- Reporting : Report referral volume, conversion rates, and move-in results on a regular basis.
Success Metrics
Performance In This Role Is Measured By
- Number of qualified referrals generated
- Referral-to-move-in conversion rate
- Total move-ins attributed to referral partners
- Growth of active referral accounts
- Contribution to community occupancy goals
Qualifications
- 3–5+ years of proven success in senior living, healthcare, or referral-based sales/business development.
- Demonstrated ability to generate leads and close results, not just build relationships.
- Strong understanding of Assisted Living, Sheltered Living, and Memory Care sales cycles.
- High level of self-motivation, organization, and follow-through.
- Excellent communication, negotiation, and presentation skills.
- Comfortable being measured, coached, and held accountable to results.
- Valid driver’s license and ability to travel locally.