Direct Response Copywriter - Drive Conversion

Lead Surge is looking for a Direct Response Conversion Copywriter with a proven track record in the B2C space. We need a writer who lives and breathes high-converting copy and knows how to trigger immediate action across both digital and traditional marketing touchpoints.

In this role, you will be developing authentic, persuasive copy for:

• Digital Channels: High-intent Google Ads (Demand Gen), landing pages, and video

• Traditional Media: Direct mail and print campaigns

We are looking for a specialist who can engineer high-converting copy that triggers measurable response rates and consistent lead generation.

Note: This role focuses strictly on conversion-oriented channels; it does not include brand or social media management

What you'll do

• Performance Strategy (75% Digital): Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages.

• Direct Response (25% Print): Create compelling copy for direct mail, newspapers, marriage mail, and inserts.

• Creative Innovation: Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue.

• Funnel Optimization: Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding.

• AI Integration: Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards.

• Cross-Functional Collaboration: Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.

Required Skills and Abilities

• Proven Experience: 5 to 7 years as a direct-response or conversion copywriter, preferably within the home improvement or B2C sectors.

• Platform Expertise: Deep understanding of the nuances between writing for Google ads versus social media.

• Conversion Obsession: A track record of using Conversion Rate Optimization (CRO) principles to drive specific user actions.

• Technical Literacy: Proficiency in AI-assisted writing tools and digital marketing platforms.

• Education: Bachelor's degree in marketing, Advertising, English, Journalism, or a related field.

• Workflow Management: Ability to deliver error-free work under tight deadlines while managing multiple projects.

Benefits and Perks

• Competitive compensation

• Flex PTO with generous holiday schedule

• 401k with outstanding 4% company match

• Long-term, short-term disability and life insurance

• Comprehensive health, dental and vision benefits

• 10 Weeks Paid Parental Leave

• Monthly technology stipend

• Professional development funds

About Lead Surge

At Lead Surge, we don’t guess we grow. For 15 years, we’ve specialized in high-stakes B2C lead generation for the home improvement industry, where every headline and hook is held accountable. From TV and print to cutting-edge digital, we track every single response with one obsessed goal: delivering cost-effective, qualified leads that convert. 

Lead Surge is a remote company based in the Boston area. Remote applicants in CST or EST timezones will be considered. Lead Surge strives to ensure a diverse and inclusive workplace where all individuals are treated with respect and dignity. We are committed to creating an environment free from discrimination and harassment, and we celebrate the unique perspectives and backgrounds that each team member brings to our organization. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.