Brand Manager

Location: Wellesley, MA (On-Site, 5 Days/Week. Remote applicants can not be considered)

A global consumer brand is seeking a Brand Manager to join its North America team. This is a highly collaborative, hands‑on environment where the team is lean, experienced, and deeply rooted in traditional CPG and retail fundamentals.

This role is ideal for a brand marketer who thrives at the intersection of strategy, execution, insights, and creativity.

Responsibilities

Manage day‑to‑day brand operations including offline marketing, trade support, and product management

Serve as the point‑person for developing and executing brand and product marketing initiatives

Translate brand strategy into clear positioning, plans, and go‑to‑market strategies

Collaborate with marketing team members to support media planning and campaign development

Develop launch strategies for new products and evaluate post‑launch performance

Lead packaging updates from creative concept through final execution

Partner with sales on marketing initiatives, including support for international markets

Analyze brand positioning and build strategies grounded in consumer insights

Identify growth opportunities through competitive analysis and market evaluation

Measure and report on campaign performance and brand health

Monitor market trends and lead consumer research initiatives

Collaborate cross‑functionally with sales, product development, and global teams

Present marketing plans and results to leadership

Manage budget planning, tracking, and reporting

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

8+ years of experience in marketing or brand management

Consumer Packaged Goods (CPG) experience preferred

Strong project management skills with ability to manage multiple initiatives under tight deadlines

Strategic, analytical, and creative thinker

Strong understanding of brand tone, visual identity, and positioning

Experience managing budgets and performance tracking

High attention to detail and strong organizational skills

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