Director, Thought Leader Liaison - MidAtlantic
Scorpion Therapeutics, New Philadelphia, PA, United States
Role Summary
We are seeking a dynamic and self-motivated Thought Leader Liaison to lead field marketing efforts, including Key Opinion Leader identification and management, speaker bureau management, and local/ regional patient advocacy engagements. The ideal candidate will bring a strong field marketing background, excellent communication skills, and a proven ability to build meaningful relationships with both healthcare professionals and patients.
Responsibilities
KOL (Key Opinion Leader) Healthcare Provider Identification and Engagement
Market Insight Gathering on current disease management landscape
Speaker Bureau Management, including HCP Speaker Identification, Engagement and Training and HCP Speaker Bureau Content Creation
HCP and Patient Congress Engagements, including KOL interactions with Invivyd Leadership
Support and Execution of Strategic Marketing Initiatives
Proactive interactions with KOLs to validate and optimize brand strategies
Collaboration on the development of HCP and Patient marketing materials to support effective HCP and Patient Engagement
Collaboration with local/ regional advocacy groups to develop and coordinate community engagement webinars aimed at improving patient awareness and understanding of the disease and management options
Qualifications
7+ years of experience in pharmaceutical or biotechnology sales, or, with a focus on institutional customers
Field marketing or HCP marketing experience
In-depth knowledge of the healthcare industry, specifically institutional accounts
Experience in hematology, transplant, rheumatology, and Infectious disease preferred
Proven track record of successfully managing Key Opinion Leaders and complex accounts
Proven record of meeting or exceeding business KPIs
Analytical mindset with the ability to interpret data, market trends, and customer insights
Experience working in Veeva and CRM systems and sales analytics tools
Ability to travel as required up to ~75% of the time to meet with customers and attend industry events
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Responsibilities
KOL (Key Opinion Leader) Healthcare Provider Identification and Engagement
Market Insight Gathering on current disease management landscape
Speaker Bureau Management, including HCP Speaker Identification, Engagement and Training and HCP Speaker Bureau Content Creation
HCP and Patient Congress Engagements, including KOL interactions with Invivyd Leadership
Support and Execution of Strategic Marketing Initiatives
Proactive interactions with KOLs to validate and optimize brand strategies
Collaboration on the development of HCP and Patient marketing materials to support effective HCP and Patient Engagement
Collaboration with local/ regional advocacy groups to develop and coordinate community engagement webinars aimed at improving patient awareness and understanding of the disease and management options
Qualifications
7+ years of experience in pharmaceutical or biotechnology sales, or, with a focus on institutional customers
Field marketing or HCP marketing experience
In-depth knowledge of the healthcare industry, specifically institutional accounts
Experience in hematology, transplant, rheumatology, and Infectious disease preferred
Proven track record of successfully managing Key Opinion Leaders and complex accounts
Proven record of meeting or exceeding business KPIs
Analytical mindset with the ability to interpret data, market trends, and customer insights
Experience working in Veeva and CRM systems and sales analytics tools
Ability to travel as required up to ~75% of the time to meet with customers and attend industry events
#J-18808-Ljbffr