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Social Media Manager

Zak Human Solutions, Nashville, TN, United States


Overview American Hometown Media, based in Nashville, TN is looking for a Social Media Manager to join the justapinch.com team. Justapinch.com, launched in 2011, has amassed the largest repository of user-posted recipes in digital media and is proud of its unique heritage: Real Recipes from Real Home Cooks. Justapinch.com is seeking a highly strategic and execution-focused Social Media Manager to lead day-to-day social media operations and drive measurable audience growth across multiple platforms.

This is a high-ownership role ideal for someone who understands both the creative and analytical sides of social media. We’re looking for someone who not only enjoys creating content but also understands how to grow audiences, increase engagement, and drive measurable traffic.

This is a full-time, in-office position located in the Nashville area.

What You’ll Do Daily Execution & Content Creation

Manage and publish daily content across Facebook, Instagram, Pinterest, X, TikTok, YouTube, and emerging platforms.

Use scheduling tools (Hootsuite) to ensure consistent execution

Create original content – not just reposting, but building compelling social-first material

Adapt and repurpose long-form content into platform-native formats

Perform light photo editing, basic design, copywriting, and layout formatting

Growth Strategy & Traffic Development

Own the social growth strategy across all channels

Help shift traffic from third-party content platforms back to owned digital properties

Develop platform-specific strategies based on performance data

Identify opportunities to improve referral traffic amid shifting algorithm landscapes

Test new formats, trends, and distribution strategies

Analytics & Optimization

Track performance metrics and engagement trends

Provide clear reporting and actionable insights

Understand platform rules, algorithm behaviors, and best practices

Continuously refine strategy based on performance data

What We’re Looking For

3–5 years of professional social media experience

Currently managing and posting to multiple platforms on a regular basis

Strong understanding of platform best practices and algorithm trends

Experience with scheduling tools

Basic design and photo editing skills (Photoshop or similar preferred)

Strong copywriting and communication skills

Comfortable working in a CMS

Highly organized, independent, and proactive

We’re looking for someone who thrives in a small team environment, enjoys autonomy, and can confidently own social strategy and execution from start to finish.

Work Environment

Full-time, in-office role (Monday–Friday)

Flexible scheduling within standard business hours

Collaborative, casual workplace culture

Direct exposure to executive leadership

Compensation & Benefits

Base salary: $60,000–$80,000

100% company paid Dental, Vision, and Medical coverage (no employee payroll deductions)

11 paid Holidays per year

Paid time off (Vacation + Sick): 10 vacation and 5 Sick days

401K with company match.

Company-paid Life Insurance

Company-paid Short Term Disability

Stock options

We offer a variety of voluntary benefits (paid by the employee), including HSA, FSA, Pet Insurance, Additional Life and Disability, etc.

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