Digital Media Buyer/Planner
Prosum, Los Angeles, CA, United States
Digital Media Buyer / Planner
Salary Range: $75k to $100k; Work Setup: Hybrid
About the Company Our client is a fast-growing, industry-leading organization with a strong national presence. Headquartered in a modern office environment, the company operates with a high-performance culture and a collaborative marketing team focused on driving measurable growth.
About the Role The
Digital Media Buyer / Planner
will play a key role in planning, overseeing, and optimizing performance-based advertising campaigns across display and native platforms. This position works closely with internal marketing and creative teams, as well as external agency partners, to ensure campaigns are strategically planned, properly tracked, and continuously improved to maximize lead generation results.
This role is ideal for a data-driven, highly organized marketing professional with experience in digital campaign strategy, analysis, and performance optimization. While direct execution within every platform is not required, the individual will manage processes, monitor results, and drive optimization initiatives.
Key Responsibilities
Plan and oversee lead generation campaigns across display and native advertising platforms
Collaborate with external agency partners to execute media buys and align campaign strategy with business objectives
Analyze campaign performance data, identify trends, and provide actionable recommendations
Conduct A/B testing on creative, targeting, and placements to improve performance
Partner cross-functionally with creative and marketing teams to develop high-converting ad assets
Build media plans, manage budgets, and monitor pacing to ensure efficiency
Stay current on platform updates and digital marketing trends to identify new growth opportunities
Qualifications
3+ years of experience in media buying or planning with a focus on digital lead generation
Demonstrated success managing and optimizing paid campaigns against performance targets
Strong analytical skills and comfort interpreting campaign data and KPIs
Ability to manage multiple campaigns in a fast-paced environment
Excellent communication, planning, and collaboration skills
Familiarity with major digital advertising platforms is preferred
Experience working with external agency partners is a plus
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About the Company Our client is a fast-growing, industry-leading organization with a strong national presence. Headquartered in a modern office environment, the company operates with a high-performance culture and a collaborative marketing team focused on driving measurable growth.
About the Role The
Digital Media Buyer / Planner
will play a key role in planning, overseeing, and optimizing performance-based advertising campaigns across display and native platforms. This position works closely with internal marketing and creative teams, as well as external agency partners, to ensure campaigns are strategically planned, properly tracked, and continuously improved to maximize lead generation results.
This role is ideal for a data-driven, highly organized marketing professional with experience in digital campaign strategy, analysis, and performance optimization. While direct execution within every platform is not required, the individual will manage processes, monitor results, and drive optimization initiatives.
Key Responsibilities
Plan and oversee lead generation campaigns across display and native advertising platforms
Collaborate with external agency partners to execute media buys and align campaign strategy with business objectives
Analyze campaign performance data, identify trends, and provide actionable recommendations
Conduct A/B testing on creative, targeting, and placements to improve performance
Partner cross-functionally with creative and marketing teams to develop high-converting ad assets
Build media plans, manage budgets, and monitor pacing to ensure efficiency
Stay current on platform updates and digital marketing trends to identify new growth opportunities
Qualifications
3+ years of experience in media buying or planning with a focus on digital lead generation
Demonstrated success managing and optimizing paid campaigns against performance targets
Strong analytical skills and comfort interpreting campaign data and KPIs
Ability to manage multiple campaigns in a fast-paced environment
Excellent communication, planning, and collaboration skills
Familiarity with major digital advertising platforms is preferred
Experience working with external agency partners is a plus
#J-18808-Ljbffr