Direct Mail Marketing Manager
Social Finance, Inc. (SoFi), San Francisco, CA, United States
About The Role
SoFi is seeking a highly analytical, strategic Direct Mail leader to own audience strategy, targeting, and performance optimization across our Direct Mail channel.
This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross‑functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions.
This role requires a self‑starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast‑paced, growth‑oriented environment.
Qualifications
5+ years of experience in marketing, campaign strategy, or related account management field
Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
Strong analytical skills with experience working in Tableau and AI reporting tools
Demonstrated ability to translate data into strategic recommendations
Experience working cross‑functionally with Data Science, Marketing, and Product teams
Financial services or credit experience preferred
Personal Characteristics
Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverables
Comfortable making data‑driven decisions in ambiguity
Influences cross‑functional stakeholders through clear communication and structured thinking
Proactively identifies opportunities for optimization and challenges the status quo
Thrives in a fast‑paced, high‑growth environment and adapts quickly to change
Balances strategic thinking with strong execution discipline
Demonstrates intellectual curiosity and a continuous improvement mindset
Passionate about financial products and improving member outcomes
Core Responsibilities This role owns three key pillars:
1. Direct Mail Targeting & Audience Strategy
Own end‑to‑end targeting strategy across prospect and member audiences
Develop and evolve segmentation frameworks to drive improvements in response and other key KPIs
Partner with Marketing Data Science team to define TAM sizing and performance expectations for each campaign
Design and implement structured test‑and‑learn recommendations (holdouts, champion/challenger testing, incrementality analysis)
Monitor product updates, risk changes, and competitive trends that may impact audience strategy
Influence and gain alignment from cross‑functional stakeholders on campaign roadmaps
Translate approved targeting strategies into executable campaign plans
Ensure audience definitions, selection criteria, and data requirements are accurately implemented
Partner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to market
Identify risks early and proactively adjust plans to protect performance
Serve as the primary owner of targeting‑related decisions within Direct Mail
3. Attribution, Reporting & Performance Optimization
Establish performance baselines and forecast expected outcomes
Use AI‑powered analysis and automation to enhance reporting, forecasting, and decision‑making
Own campaign performance reporting across key KPI
Deliver weekly performance insights and monthly executive‑ready readouts
Analyze audience‑level performance trends and continuously refine targeting strategies using real‑time insights to improve overall campaign results
Proactively identify data‑driven opportunities to optimize, expand, or adjust campaign strategies to maximize performance and ROI
What Success Looks Like
Independently owns the Direct Mail targeting strategy workstream
Drives measurable improvements in campaign performance
Influences stakeholders without direct authority
Anticipates performance risks and proactively adjusts strategy
Establishes scalable frameworks, not just one‑off analyses
Elevates reporting from descriptive to strategic and forward‑looking
Compensation and Benefits Base pay range: $89,600.00 – $168,000.00. Payment frequency: Annual. The role may also include a bonus and other competitive benefits.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page.
Equal Employment Opportunity SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, gender expression, national origin, ancestry, age, disability, sexual orientation, genetic information, military and veteran status, or any other basis prohibited by applicable state or federal law.
SoFi welcomes qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance.
SoFi is committed to an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Location and Remote Work Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross‑functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions.
This role requires a self‑starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast‑paced, growth‑oriented environment.
Qualifications
5+ years of experience in marketing, campaign strategy, or related account management field
Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
Strong analytical skills with experience working in Tableau and AI reporting tools
Demonstrated ability to translate data into strategic recommendations
Experience working cross‑functionally with Data Science, Marketing, and Product teams
Financial services or credit experience preferred
Personal Characteristics
Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverables
Comfortable making data‑driven decisions in ambiguity
Influences cross‑functional stakeholders through clear communication and structured thinking
Proactively identifies opportunities for optimization and challenges the status quo
Thrives in a fast‑paced, high‑growth environment and adapts quickly to change
Balances strategic thinking with strong execution discipline
Demonstrates intellectual curiosity and a continuous improvement mindset
Passionate about financial products and improving member outcomes
Core Responsibilities This role owns three key pillars:
1. Direct Mail Targeting & Audience Strategy
Own end‑to‑end targeting strategy across prospect and member audiences
Develop and evolve segmentation frameworks to drive improvements in response and other key KPIs
Partner with Marketing Data Science team to define TAM sizing and performance expectations for each campaign
Design and implement structured test‑and‑learn recommendations (holdouts, champion/challenger testing, incrementality analysis)
Monitor product updates, risk changes, and competitive trends that may impact audience strategy
Influence and gain alignment from cross‑functional stakeholders on campaign roadmaps
Translate approved targeting strategies into executable campaign plans
Ensure audience definitions, selection criteria, and data requirements are accurately implemented
Partner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to market
Identify risks early and proactively adjust plans to protect performance
Serve as the primary owner of targeting‑related decisions within Direct Mail
3. Attribution, Reporting & Performance Optimization
Establish performance baselines and forecast expected outcomes
Use AI‑powered analysis and automation to enhance reporting, forecasting, and decision‑making
Own campaign performance reporting across key KPI
Deliver weekly performance insights and monthly executive‑ready readouts
Analyze audience‑level performance trends and continuously refine targeting strategies using real‑time insights to improve overall campaign results
Proactively identify data‑driven opportunities to optimize, expand, or adjust campaign strategies to maximize performance and ROI
What Success Looks Like
Independently owns the Direct Mail targeting strategy workstream
Drives measurable improvements in campaign performance
Influences stakeholders without direct authority
Anticipates performance risks and proactively adjusts strategy
Establishes scalable frameworks, not just one‑off analyses
Elevates reporting from descriptive to strategic and forward‑looking
Compensation and Benefits Base pay range: $89,600.00 – $168,000.00. Payment frequency: Annual. The role may also include a bonus and other competitive benefits.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page.
Equal Employment Opportunity SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, gender expression, national origin, ancestry, age, disability, sexual orientation, genetic information, military and veteran status, or any other basis prohibited by applicable state or federal law.
SoFi welcomes qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance.
SoFi is committed to an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Location and Remote Work Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
#J-18808-Ljbffr