PR Strategist
Hawke Media, Santa Monica, CA, United States
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary PR Strategists at Hawke Media are responsible for developing client account growth strategies; identifying and consulting on opportunities to drive efficiencies for complex projects; and building/presenting strategic plans and opportunities for their clients. Additionally, PR Strategists manage day-to-day client relationships and oversee deliverables for an assigned portfolio of clients, managing priorities and client budgets with other team members as needed. A PR Strategist demonstrates success by “solving for their clients” through a combination of proactive communications and the ongoing delivery of impeccable work that drives results. The Strategist effectively leads their client team, fostering collaboration, innovation and growth.
Qualifications Job Responsibilities
Lead day-to-day interactions and regularly scheduled meetings with clients, working with other Hawke team members to be responsive to clients and communicate in a timely manner
Manage increased visibility with media and public relations activity to help build our clients’ brand awareness and thought leadership
Develop and plan client PR strategy, as well as tactical executions, that reflect a keen understanding of the client’s business, goals, communications priorities, and budget
Work with the client to set S.M.A.R.T. PR goals and meet or exceed them to foster client demand for the agency’s services
Research and provide recommendations on the topics and issues our clients face
Proactively reach out to clients to highlight key trends in the market to inform their business as well as our work
Perform creative ideation and present new opportunities to clients as they arise
Lead and inspire team, comprised of senior leaders, specialists, and writers, in the development and delivery of client deliverables to ensure all work addresses client brand messaging and objectives effectively
Have a keen understanding of PR strategies and trends across multiple industries to meaningfully advise clients
Take ownership and pride in delivering measurable results that impact our client businesses by monitoring progress toward objectives, analyzing results, and making adjustments to the plan to meet goals or address new opportunities
Manage client budgets to prioritize work and stay on budget as well as work with agency leadership to adjust budget and current plans when necessary
Build and maintain strong relationships with clients, training them on our processes, and build trust quickly
Manage client expectations through clear and consistent communications, sharing updates and wins, and actively working to surprise and delight them
Actively develop knowledge of your client’s industries and markets as well as PR best practices
Become knowledgeable of the agency’s technology platforms, such as media databases, project management tools, coverage monitoring software and more, and be comfortable using them regularly and effectively
Actively contribute to the agency’s growth and development by supporting marketing efforts, team-building and mentorship, special committee work, and operations
Participate in new business development and client renewal including ideation, proposal review, and conversations with prospective clients
Develop a deep knowledge of the products and services offered to help identify upsell/cross-sell opportunities for members of our client family
Well-versed in consumer media PR, while also conversant in trade media PR, to ensure you are able to manage realistic client goals, identify opportunities and address client needs, or pull in specialists as needed
Job Skills
Bachelor’s degree or equivalent experience required
2+ years of experience managing and leading clients or an internal team(s), agency experience is a plus
Strong knowledge of PR strategies and tactics
Strong communication and professional writing skills, particularly strategic plans and client communications with a keen eye for identifying and sharing compelling stories
Ability to establish priorities based on client goals and work with the client to achieve them
Ability to juggle multiple client accounts and meet deadlines in a fast-paced, virtual work environment
Experience working in a project management system and with PR platforms (e.g., Cision, Google Analytics, social media)
Demonstrated leadership skills with the ability to build consensus, foster collaboration, understand the bigger picture and take responsibility
Savviness and awareness of current happenings that matter in education
A proven problem-solver, crisis-handler, and maker of quick decisions, even without adequate information
Experience writing contributed articles is a plus
Experience in consumer PR, b2b and the education/ed-tech field is a plus
30-60-90 Day Plan 30 Days
Complete onboarding into Hawke systems: Slack, project management tools, Cision media database, coverage monitoring platforms, reporting templates, and SOPs
Deep dive into assigned client accounts: business model, industry landscape, past PR performance, messaging, and current S.M.A.R.T. goals
Shadow senior PR Strategists on client calls, media pitching, strategy development, and reporting
Begin supporting 1–2 accounts with media research, pitch drafting, contributed article ideation, and coverage tracking
Develop familiarity with client industries and key media targets
60 Days
Take primary ownership of 3–4 small-to-mid-sized client accounts
Lead weekly/bi-weekly PR client calls with senior strategist support as needed
Independently manage media outreach, pitch calendars, reporting, and day-to-day client communication
Develop and present updated PR strategies aligned to client goals and budgets
Collaborate cross-functionally with Creative, Strategy, and Paid teams on integrated initiatives
90 Days
Fully own 4–6 client accounts, managing strategy, execution, timelines, and budgets independently
Lead all PR client communications and relationship management with confidence
Proactively identify growth, media, and thought leadership opportunities and present strategic recommendations
Contribute to renewals, and cross-sell opportunities
Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time.
Perks and Benefits Health and Wellness
Medical, Dental and Vision Coverage
Health Savings Account (HSA) or Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Financial Benefits
Competitive Base Salary
401(k) with Company Match
Life and Disability Insurance
Time Off
Unlimited Paid Time Off (PTO)
Paid Holidays
Paid Paternal/Maternal Leave
Growth and Development
Ongoing Training and Learning Opportunities
Career Path Progression
#J-18808-Ljbffr
Job Summary PR Strategists at Hawke Media are responsible for developing client account growth strategies; identifying and consulting on opportunities to drive efficiencies for complex projects; and building/presenting strategic plans and opportunities for their clients. Additionally, PR Strategists manage day-to-day client relationships and oversee deliverables for an assigned portfolio of clients, managing priorities and client budgets with other team members as needed. A PR Strategist demonstrates success by “solving for their clients” through a combination of proactive communications and the ongoing delivery of impeccable work that drives results. The Strategist effectively leads their client team, fostering collaboration, innovation and growth.
Qualifications Job Responsibilities
Lead day-to-day interactions and regularly scheduled meetings with clients, working with other Hawke team members to be responsive to clients and communicate in a timely manner
Manage increased visibility with media and public relations activity to help build our clients’ brand awareness and thought leadership
Develop and plan client PR strategy, as well as tactical executions, that reflect a keen understanding of the client’s business, goals, communications priorities, and budget
Work with the client to set S.M.A.R.T. PR goals and meet or exceed them to foster client demand for the agency’s services
Research and provide recommendations on the topics and issues our clients face
Proactively reach out to clients to highlight key trends in the market to inform their business as well as our work
Perform creative ideation and present new opportunities to clients as they arise
Lead and inspire team, comprised of senior leaders, specialists, and writers, in the development and delivery of client deliverables to ensure all work addresses client brand messaging and objectives effectively
Have a keen understanding of PR strategies and trends across multiple industries to meaningfully advise clients
Take ownership and pride in delivering measurable results that impact our client businesses by monitoring progress toward objectives, analyzing results, and making adjustments to the plan to meet goals or address new opportunities
Manage client budgets to prioritize work and stay on budget as well as work with agency leadership to adjust budget and current plans when necessary
Build and maintain strong relationships with clients, training them on our processes, and build trust quickly
Manage client expectations through clear and consistent communications, sharing updates and wins, and actively working to surprise and delight them
Actively develop knowledge of your client’s industries and markets as well as PR best practices
Become knowledgeable of the agency’s technology platforms, such as media databases, project management tools, coverage monitoring software and more, and be comfortable using them regularly and effectively
Actively contribute to the agency’s growth and development by supporting marketing efforts, team-building and mentorship, special committee work, and operations
Participate in new business development and client renewal including ideation, proposal review, and conversations with prospective clients
Develop a deep knowledge of the products and services offered to help identify upsell/cross-sell opportunities for members of our client family
Well-versed in consumer media PR, while also conversant in trade media PR, to ensure you are able to manage realistic client goals, identify opportunities and address client needs, or pull in specialists as needed
Job Skills
Bachelor’s degree or equivalent experience required
2+ years of experience managing and leading clients or an internal team(s), agency experience is a plus
Strong knowledge of PR strategies and tactics
Strong communication and professional writing skills, particularly strategic plans and client communications with a keen eye for identifying and sharing compelling stories
Ability to establish priorities based on client goals and work with the client to achieve them
Ability to juggle multiple client accounts and meet deadlines in a fast-paced, virtual work environment
Experience working in a project management system and with PR platforms (e.g., Cision, Google Analytics, social media)
Demonstrated leadership skills with the ability to build consensus, foster collaboration, understand the bigger picture and take responsibility
Savviness and awareness of current happenings that matter in education
A proven problem-solver, crisis-handler, and maker of quick decisions, even without adequate information
Experience writing contributed articles is a plus
Experience in consumer PR, b2b and the education/ed-tech field is a plus
30-60-90 Day Plan 30 Days
Complete onboarding into Hawke systems: Slack, project management tools, Cision media database, coverage monitoring platforms, reporting templates, and SOPs
Deep dive into assigned client accounts: business model, industry landscape, past PR performance, messaging, and current S.M.A.R.T. goals
Shadow senior PR Strategists on client calls, media pitching, strategy development, and reporting
Begin supporting 1–2 accounts with media research, pitch drafting, contributed article ideation, and coverage tracking
Develop familiarity with client industries and key media targets
60 Days
Take primary ownership of 3–4 small-to-mid-sized client accounts
Lead weekly/bi-weekly PR client calls with senior strategist support as needed
Independently manage media outreach, pitch calendars, reporting, and day-to-day client communication
Develop and present updated PR strategies aligned to client goals and budgets
Collaborate cross-functionally with Creative, Strategy, and Paid teams on integrated initiatives
90 Days
Fully own 4–6 client accounts, managing strategy, execution, timelines, and budgets independently
Lead all PR client communications and relationship management with confidence
Proactively identify growth, media, and thought leadership opportunities and present strategic recommendations
Contribute to renewals, and cross-sell opportunities
Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time.
Perks and Benefits Health and Wellness
Medical, Dental and Vision Coverage
Health Savings Account (HSA) or Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Financial Benefits
Competitive Base Salary
401(k) with Company Match
Life and Disability Insurance
Time Off
Unlimited Paid Time Off (PTO)
Paid Holidays
Paid Paternal/Maternal Leave
Growth and Development
Ongoing Training and Learning Opportunities
Career Path Progression
#J-18808-Ljbffr