Digital Strategist
Hawke Media, Santa Monica, CA, United States
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
This role is pivotal in managing and growing our key client accounts across diverse industries. The ideal candidate will have a deep understanding of digital marketing strategy, client management, and data-driven performance analysis.
Client Management:
Serve as the primary point of contact for key client accounts across various sectors. Develop and maintain strong, long-term relationships with clients, ensuring their needs are met and expectations exceeded. Oversee the execution of digital marketing campaigns, ensuring they align with client goals and deliver measurable results. Digital Marketing Strategy:
Develop and implement comprehensive marketing strategies and service offerings that drive engagement and growth for clients. Create integrated digital marketing plans that optimize channel mix based on client objectives and target audiences. Stay abreast of the latest trends and technologies in digital marketing to provide clients with innovative solutions. Conduct Marketing Mix Modeling (MMM) analysis to measure and optimize marketing effectiveness across channels. Analyze campaign performance data to refine strategies and deliver actionable insights to clients. Team Leadership:
Mentor and guide junior account managers and other team members, fostering a collaborative and high-performance work environment. Coordinate with cross-functional teams to ensure seamless execution of client projects. Lead strategic planning sessions with internal teams and clients to align on objectives and KPIs. Bachelor's degree in Marketing, Business, or a related field. 7+ years of experience in digital marketing, ideally at a marketing agency or similar environment. Proven expertise in multi-channel digital marketing strategy development and implementation. Experience with Marketing Mix Modeling (MMM) and other advanced analytics methodologies. Strong understanding of attribution models and their application to marketing strategy. Excellent communication, presentation, and interpersonal skills. Ability to think strategically and creatively to solve complex client challenges. Strong analytical skills, with the ability to interpret data and make data-driven decisions. 30/60/90 Day Plan:
30 Days-
Full onboarding into Hawke systems: Slack, GA4, Shopify, HawkeAI, AdBeacon, department templates, SOP Deep dive into the Strategy department: service suite, deliverable formats, our internal frameworks, and cross-functional workflows 60 Days-
Begin taking partial ownership of 3-5 clients with a senior strategist supervising Run sections of client calls, prepare agendas, and own follow-ups Lead smaller deliverables independently (audits, forecasts, competitor scans, CRO notes) 90 Days-
Fully own a book of 4-7 clients, depending on size and complexity Lead all weekly or bi-weekly calls, monthly decks, and ongoing strategy Support senior strategists on complex, high-value enterprise accounts "Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time."
Perks and Benefits
Health and Wellness
Medical, Dental and Vision Coverage Health Savings Account (HSA) or Flexible Spending Account (FSA) Employee Assistance Program (EAP) Financial Benefits
Competitive Base Salary 401(k) with Company Match Life and Disability Insurance Time Off
Unlimited Paid Time Off (PTO) Paid Holidays Paid Paternal/Maternal Leave Growth and Development
Ongoing Training and Learning Opportunities Career Path Progression
This role is pivotal in managing and growing our key client accounts across diverse industries. The ideal candidate will have a deep understanding of digital marketing strategy, client management, and data-driven performance analysis.
Client Management:
Serve as the primary point of contact for key client accounts across various sectors. Develop and maintain strong, long-term relationships with clients, ensuring their needs are met and expectations exceeded. Oversee the execution of digital marketing campaigns, ensuring they align with client goals and deliver measurable results. Digital Marketing Strategy:
Develop and implement comprehensive marketing strategies and service offerings that drive engagement and growth for clients. Create integrated digital marketing plans that optimize channel mix based on client objectives and target audiences. Stay abreast of the latest trends and technologies in digital marketing to provide clients with innovative solutions. Conduct Marketing Mix Modeling (MMM) analysis to measure and optimize marketing effectiveness across channels. Analyze campaign performance data to refine strategies and deliver actionable insights to clients. Team Leadership:
Mentor and guide junior account managers and other team members, fostering a collaborative and high-performance work environment. Coordinate with cross-functional teams to ensure seamless execution of client projects. Lead strategic planning sessions with internal teams and clients to align on objectives and KPIs. Bachelor's degree in Marketing, Business, or a related field. 7+ years of experience in digital marketing, ideally at a marketing agency or similar environment. Proven expertise in multi-channel digital marketing strategy development and implementation. Experience with Marketing Mix Modeling (MMM) and other advanced analytics methodologies. Strong understanding of attribution models and their application to marketing strategy. Excellent communication, presentation, and interpersonal skills. Ability to think strategically and creatively to solve complex client challenges. Strong analytical skills, with the ability to interpret data and make data-driven decisions. 30/60/90 Day Plan:
30 Days-
Full onboarding into Hawke systems: Slack, GA4, Shopify, HawkeAI, AdBeacon, department templates, SOP Deep dive into the Strategy department: service suite, deliverable formats, our internal frameworks, and cross-functional workflows 60 Days-
Begin taking partial ownership of 3-5 clients with a senior strategist supervising Run sections of client calls, prepare agendas, and own follow-ups Lead smaller deliverables independently (audits, forecasts, competitor scans, CRO notes) 90 Days-
Fully own a book of 4-7 clients, depending on size and complexity Lead all weekly or bi-weekly calls, monthly decks, and ongoing strategy Support senior strategists on complex, high-value enterprise accounts "Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time."
Perks and Benefits
Health and Wellness
Medical, Dental and Vision Coverage Health Savings Account (HSA) or Flexible Spending Account (FSA) Employee Assistance Program (EAP) Financial Benefits
Competitive Base Salary 401(k) with Company Match Life and Disability Insurance Time Off
Unlimited Paid Time Off (PTO) Paid Holidays Paid Paternal/Maternal Leave Growth and Development
Ongoing Training and Learning Opportunities Career Path Progression