The Director of Marketplace Advertising owns Ashley's enterprise-wide retail media strategy and execution across all marketplace platforms, with direct accountability for media efficiency, growth acceleration, customer acquisition, and profit-scaled advertising performance.
This role serves as the central architect of retail media excellence, leading a team of marketplace media managers and analysts who execute campaigns across Amazon, Walmart, Home Depot, Wayfair, and emerging platforms. The Director operates as the performance marketing counterpart to platform Marketplace Managers, ensuring advertising investment is fully aligned to platform strategy, assortment priorities, promotional calendars, and profitability targets. This role is highly data-driven, highly cross-functional, and deeply commercial.
Scope of Responsibility
- Channel Coverage: All national marketplaces
- Media Ownership: Sponsored Search, Display, DSP, Off-platform Retargeting
- Budget Ownership: Full retail media investment portfolio
Primary Responsibilities
Enterprise Retail Media Strategy & Performance Ownership
Own and scale the marketplace advertising strategy across all platforms.
- Platform-specific media strategies
- Budget allocations
- Return thresholds
- ROAS
- TACOS
- New-to-Brand acquisition
- Incremental lift vs. organic sales
Oversee:
- Keyword strategies
- DSP & display execution
- Full-funnel campaign architecture
- Ensure daily optimization across:
- Search term harvesting
- Implement standardized testing frameworks:
- Creative A/B testing
- Audience testing
- Budget elasticity modeling
Media & Promotion Integration
Partner with:
- VP of Ecommerce – Marketplaces
- Platform Marketplace Managers
- Marketing teams from other sales divisions
- Ensure all major events (Prime, Cyber, Holiday, Platform Tentpoles) are fully supported by:
- Forecasted media investment
- Conversion-ready content
- Inventory availability
- Prevent overspend, under-scale, and margin erosion during peak events.
Team Leadership & Capability Building
Build, lead, and develop a high-performance marketplace advertising team.
- Training & certification paths
Lead team through:
- Performance accountability
- Weekly optimization rhythms
- Quarterly strategic planning
Partner with BI and Analytics teams to:
- Standardize incrementality reporting
Financial Governance & Budget Accountability
Own:
- Forecasting
- Reforecasting
- ROI guardrails
Partner with Finance on:
- Budget reallocation
- Event-based investment strategies
- Ensure profit-scaled growth, not just revenue-scaled growth.
Serve as the primary retail media authority with:
- Marketplace ad teams
- DSP providers
Lead:
- Quarterly business reviews
- New ad product testing
- Ensure platform compliance and brand safety.
Own roadmap for:
- Feed-based advertising
- AI-driven forecasting
Evaluate and implement:
- Third-party ad tech
- Attribution tools
Qualifications
Education
- Bachelor’s Degree in Marketing, Analytics, Business, or related field required
- MBA or advanced analytics coursework preferred
Experience
- 8‑12 years of digital or retail media experience
- 5+ years leading marketplace advertising teams
Direct ownership of:
- Multi-million-dollar marketplace media budgets
- ROAS‑ and TACOS-driven performance environments
Deep hands‑on experience with:
- Amazon Ads
- Home Depot
- DSP platforms
Experience in:
- Incrementality testing
- Creative performance optimization
- Retail + brand media convergence
Core Skills & Expertise
- Marketplace DSP
- Performance Attribution
- Budget Forecasting & Optimization
- Algorithmic Bidding Strategy
- Creative Performance Testing
- Executive-Level Performance Storytelling
- Operates with extreme clarity and accountability
- Balances speed with financial discipline
- Highly analytical but commercially decisive
- Comfortable leading high-expectation performance teams
- Thrives in fast‑paced, algorithm‑governed ecosystems
Seniority Level
- Director
Employment Type
- Full-time
Job Function
- Marketing, Advertising, and Sales
- Industries: Furniture and Home Furnishings Manufacturing and Retail
Referrals increase your chances of interviewing at Ashley Furniture Industries by 2x.
Benefits
- Medical insurance
- Vision insurance
- 401(k)
- Tuition assistance
- Disability insurance
- Paid maternity leave
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