Heavy Duty Truck Equipment Sales Representative
Geis Dealer Group, Kansas City, KS, United States
Job Summary
The Equipment Sales Representative is responsible for generating new business and maintaining existing customer relationships by selling new and used class 5–8 trucks or heavy-duty trailers in the assigned territory. The ideal candidate will have extensive knowledge of commercial equipment, including trucks, trailers, and related specifications. They will work closely with customers to identify needs, provide product recommendations, and manage the sales process from start to finish. Additionally, this role promotes related dealership services and supports the growth of both new and used truck and trailer sales.
Job Description
Job Title:
Equipment Sales
Department:
Sales
Reports To:
Sales Manager
Location:
Kansas City, KS
FLSA Status:
Exempt (Full-Time)
Salary Range:
Salary + Commission
Key Responsibilities Sales & Business Development:
Identify and engage potential customers (owner-operators, fleet managers, logistics companies, construction firms).
Build a pipeline through cold calling, networking, referrals, and dealership leads.
Conduct product presentations and demonstrations for class 5–8 trucks and heavy-duty trailers.
Prepare and present proposals, quotes, and financing options.
Negotiate pricing, trade-ins, and agreements to close deals.
Follow up post-sale for customer satisfaction and repeat business.
Source inventory for customer-specific and stock needs.
Market used trucks and trailers to maintain a steady customer base.
Monitor and report product performance and competitive activity via CRM.
Customer Relationship Management:
Build and maintain strong relationships with new and existing customers within the assigned territory.
Understand customer operations and recommend appropriate truck, trailer, and financing solutions.
Provide outstanding customer service and resolve issues quickly and effectively.
Maintain detailed records of customer interactions, sales progress, and transactions in CRM software.
Collaborate with internal departments—finance, service, and parts—to ensure seamless customer experiences.
Follow up on service work and repairs to ensure satisfaction and communicate updates to customers.
Assist customers in selecting or ordering equipment that best suits their needs.
Customer Base Management Standards:
Minimum of two annual in-person documented activities per customer in CRM.
Minimum of one quarterly documented activity (phone, email, or in-person) per customer in CRM.
Minimum of one piece of equipment sold to assigned customers during their buying cycle (maximum 60 months, extendable with management approval).
Customer must be within assigned territory; sales outside territory require management approval.
Parent-child accounts are assigned to the same sales representative regardless of territory boundaries.
Product Knowledge & Industry Awareness:
Stay current on industry trends, market conditions, and competitor offerings.
Expand knowledge of equipment specifications, pricing, and technology.
Advise customers on maintenance, warranties, and service packages.
Administrative & Compliance:
Ensure compliance with dealership policies, manufacturer standards, and regulations.
Complete contracts and documentation accurately and on time.
Participate in meetings, training, and promotional events.
Maintain a professional and presentable sales facility.
Coordinate reconditioning and transportation of equipment with proper documentation.
Qualifications
High school diploma or equivalent required; associate or bachelor’s degree in business, marketing, or related field preferred.
2-3+ years of sales experience, preferably in heavy duty trucks, trailers, or commercial equipment.
Proven track record of meeting or exceeding sales targets.
Familiarity with class 5-8 trucks, heavy-duty trailers, and related specifications.
Understanding of financing options and dealership processes.
Strong negotiation, communication, organizational, time management, and interpersonal skills.
Ability to build and maintain long-term customer relationships.
Proficiency in CRM software and Microsoft Office Suite.
Valid driver’s license; CDL preferred or willingness to obtain.
Ability to travel within assigned territory.
Physical Requirements
Ability to sit, stand, and walk for extended periods during customer visits and dealership activities.
Frequent use of hands for typing, handling documents, and operating office equipment.
Occasional lifting of up to 25-50 lbs. (e.g., moving parts, promotional materials, or assisting with equipment displays).
Ability to climb into and inspect trucks and trailers as needed.
Must be able to drive and travel within assigned territory, including extended periods behind the wheel.
Tolerance for working in varying weather conditions when inspecting or demonstrating equipment outdoors.
This job description is not a contract of employment and does not alter the at-will employment relationship.
Geis Dealer Group is an equal opportunity employer and value diversity at all levels of the organization. All employment is decided on the basis of qualifications, merit, and business need.
Job Type Full-time
Benefits
401(k)
Health insurance
Health savings account
Paid time off
Work Location In person
About Geis Dealer Group OUR HISTORY Kansas City Peterbilt, now a part of the Geis Dealer Group, has a rich history dating back to its founding in 1975. Originally established as a local Peterbilt dealership in Kansas City, it was acquired by Leon Geis in 1986. Under the Geis family, the dealership expanded its services to include a variety of commercial vehicle solutions. In 2023, the company underwent a significant rebranding, transitioning from "Kansas City Peterbilt" to Geis Dealer Group, which now encompasses Peterbilt, Utility Trailer, PacLease, TRP Parts, Capacity Trucks, Clement Trailers, Extreme Trailers, and Trailstar Trailers. This strategic shift reflects the company’s commitment to providing broader and more integrated services to its customers. The rebranding allows the group to unify its offerings under one cohesive brand while retaining the trusted relationships and high standards of service it has cultivated over decades. Despite the name change, the company remains dedicated to living its core values. This transformation marks a new chapter for the business, aligning its growth and expansion with customer needs, while continuing to honor its legacy in Kansas City and beyond.
Careers At Geis Dealer Group, we believe that our success is driven by our dedicated team of professionals. We are always on the lookout for passionate individuals who are eager to contribute to a dynamic and supportive work environment. Whether you're interested in sales, service, parts, or administration, a career with us offers the opportunity to grow, learn, and make a real impact in the trucking industry. If you’re ready to take the next step in your career and be part of a company that values teamwork, innovation, and customer satisfaction, we invite you to explore our current openings and join us in driving excellence forward!
Our Mission Be the Dealer Group of choice in the trucking industry!
Core Values
We take ownership
We do what we say we will
We are professional team players
We are lifelong learners
We find solutions
#J-18808-Ljbffr
Job Description
Job Title:
Equipment Sales
Department:
Sales
Reports To:
Sales Manager
Location:
Kansas City, KS
FLSA Status:
Exempt (Full-Time)
Salary Range:
Salary + Commission
Key Responsibilities Sales & Business Development:
Identify and engage potential customers (owner-operators, fleet managers, logistics companies, construction firms).
Build a pipeline through cold calling, networking, referrals, and dealership leads.
Conduct product presentations and demonstrations for class 5–8 trucks and heavy-duty trailers.
Prepare and present proposals, quotes, and financing options.
Negotiate pricing, trade-ins, and agreements to close deals.
Follow up post-sale for customer satisfaction and repeat business.
Source inventory for customer-specific and stock needs.
Market used trucks and trailers to maintain a steady customer base.
Monitor and report product performance and competitive activity via CRM.
Customer Relationship Management:
Build and maintain strong relationships with new and existing customers within the assigned territory.
Understand customer operations and recommend appropriate truck, trailer, and financing solutions.
Provide outstanding customer service and resolve issues quickly and effectively.
Maintain detailed records of customer interactions, sales progress, and transactions in CRM software.
Collaborate with internal departments—finance, service, and parts—to ensure seamless customer experiences.
Follow up on service work and repairs to ensure satisfaction and communicate updates to customers.
Assist customers in selecting or ordering equipment that best suits their needs.
Customer Base Management Standards:
Minimum of two annual in-person documented activities per customer in CRM.
Minimum of one quarterly documented activity (phone, email, or in-person) per customer in CRM.
Minimum of one piece of equipment sold to assigned customers during their buying cycle (maximum 60 months, extendable with management approval).
Customer must be within assigned territory; sales outside territory require management approval.
Parent-child accounts are assigned to the same sales representative regardless of territory boundaries.
Product Knowledge & Industry Awareness:
Stay current on industry trends, market conditions, and competitor offerings.
Expand knowledge of equipment specifications, pricing, and technology.
Advise customers on maintenance, warranties, and service packages.
Administrative & Compliance:
Ensure compliance with dealership policies, manufacturer standards, and regulations.
Complete contracts and documentation accurately and on time.
Participate in meetings, training, and promotional events.
Maintain a professional and presentable sales facility.
Coordinate reconditioning and transportation of equipment with proper documentation.
Qualifications
High school diploma or equivalent required; associate or bachelor’s degree in business, marketing, or related field preferred.
2-3+ years of sales experience, preferably in heavy duty trucks, trailers, or commercial equipment.
Proven track record of meeting or exceeding sales targets.
Familiarity with class 5-8 trucks, heavy-duty trailers, and related specifications.
Understanding of financing options and dealership processes.
Strong negotiation, communication, organizational, time management, and interpersonal skills.
Ability to build and maintain long-term customer relationships.
Proficiency in CRM software and Microsoft Office Suite.
Valid driver’s license; CDL preferred or willingness to obtain.
Ability to travel within assigned territory.
Physical Requirements
Ability to sit, stand, and walk for extended periods during customer visits and dealership activities.
Frequent use of hands for typing, handling documents, and operating office equipment.
Occasional lifting of up to 25-50 lbs. (e.g., moving parts, promotional materials, or assisting with equipment displays).
Ability to climb into and inspect trucks and trailers as needed.
Must be able to drive and travel within assigned territory, including extended periods behind the wheel.
Tolerance for working in varying weather conditions when inspecting or demonstrating equipment outdoors.
This job description is not a contract of employment and does not alter the at-will employment relationship.
Geis Dealer Group is an equal opportunity employer and value diversity at all levels of the organization. All employment is decided on the basis of qualifications, merit, and business need.
Job Type Full-time
Benefits
401(k)
Health insurance
Health savings account
Paid time off
Work Location In person
About Geis Dealer Group OUR HISTORY Kansas City Peterbilt, now a part of the Geis Dealer Group, has a rich history dating back to its founding in 1975. Originally established as a local Peterbilt dealership in Kansas City, it was acquired by Leon Geis in 1986. Under the Geis family, the dealership expanded its services to include a variety of commercial vehicle solutions. In 2023, the company underwent a significant rebranding, transitioning from "Kansas City Peterbilt" to Geis Dealer Group, which now encompasses Peterbilt, Utility Trailer, PacLease, TRP Parts, Capacity Trucks, Clement Trailers, Extreme Trailers, and Trailstar Trailers. This strategic shift reflects the company’s commitment to providing broader and more integrated services to its customers. The rebranding allows the group to unify its offerings under one cohesive brand while retaining the trusted relationships and high standards of service it has cultivated over decades. Despite the name change, the company remains dedicated to living its core values. This transformation marks a new chapter for the business, aligning its growth and expansion with customer needs, while continuing to honor its legacy in Kansas City and beyond.
Careers At Geis Dealer Group, we believe that our success is driven by our dedicated team of professionals. We are always on the lookout for passionate individuals who are eager to contribute to a dynamic and supportive work environment. Whether you're interested in sales, service, parts, or administration, a career with us offers the opportunity to grow, learn, and make a real impact in the trucking industry. If you’re ready to take the next step in your career and be part of a company that values teamwork, innovation, and customer satisfaction, we invite you to explore our current openings and join us in driving excellence forward!
Our Mission Be the Dealer Group of choice in the trucking industry!
Core Values
We take ownership
We do what we say we will
We are professional team players
We are lifelong learners
We find solutions
#J-18808-Ljbffr