Social Media Manager
Premium Guard Inc. (PGI), Memphis, TN, United States
Position Overview
We are seeking an experienced and dynamic Social Media Manager to oversee and execute social strategy across PGI’s brand portfolio. This role is responsible for developing and managing content calendars, collaborating with design and marketing teams, publishing content, driving engagement, and building meaningful community presence across platforms.
This is not an entry-level posting role — this position requires strong strategic thinking, cross‑functional coordination, and brand discipline.
Key Responsibilities Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with brand positioning and growth goals
Build and manage monthly and quarterly content calendars across all brands
Ensure consistent brand voice, tone, and visual standards
Identify opportunities to leverage product launches, partnerships, trade shows, and campaigns
Content Development & Collaboration
Partner closely with the marketing and design teams to concept, brief, and produce content
Provide clear creative direction for static posts, video content, reels, and short‑form storytelling
Coordinate product photography, lifestyle shoots, and influencer content
Ensure all content meets compliance and brand guidelines
Publishing & Optimization
Schedule and publish content across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.)
Optimize captions, hashtags, and posting cadence based on platform performance
Stay current on algorithm updates and platform best practices
Community Management
Monitor and respond to comments and DMs across all brands
Build engagement through proactive interaction
Escalate customer service issues appropriately
Foster strong relationships with industry partners and influencers
Analytics & Reporting
Track KPIs including engagement, growth, reach, and conversions
Provide monthly performance reports and insights
Make data‑driven recommendations to improve content performance
Cross‑Brand Management
Maintain alignment across multiple brand voices while ensuring each brand retains its unique identity
Prioritize content across launches, campaigns, and trade events
#J-18808-Ljbffr
This is not an entry-level posting role — this position requires strong strategic thinking, cross‑functional coordination, and brand discipline.
Key Responsibilities Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with brand positioning and growth goals
Build and manage monthly and quarterly content calendars across all brands
Ensure consistent brand voice, tone, and visual standards
Identify opportunities to leverage product launches, partnerships, trade shows, and campaigns
Content Development & Collaboration
Partner closely with the marketing and design teams to concept, brief, and produce content
Provide clear creative direction for static posts, video content, reels, and short‑form storytelling
Coordinate product photography, lifestyle shoots, and influencer content
Ensure all content meets compliance and brand guidelines
Publishing & Optimization
Schedule and publish content across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.)
Optimize captions, hashtags, and posting cadence based on platform performance
Stay current on algorithm updates and platform best practices
Community Management
Monitor and respond to comments and DMs across all brands
Build engagement through proactive interaction
Escalate customer service issues appropriately
Foster strong relationships with industry partners and influencers
Analytics & Reporting
Track KPIs including engagement, growth, reach, and conversions
Provide monthly performance reports and insights
Make data‑driven recommendations to improve content performance
Cross‑Brand Management
Maintain alignment across multiple brand voices while ensuring each brand retains its unique identity
Prioritize content across launches, campaigns, and trade events
#J-18808-Ljbffr