Brand Strategist
Crafted Agency, Charlotte, NC, United States
Brand Strategist
This is a hybrid role requiring in-office work Tuesday–Thursday in Charlotte, NC. Applicants must be local to the Charlotte area.
The Role The Brand Strategist plays a central role in shaping the strategic direction of our client engagements.
This position leads brand positioning and narrative development while ensuring strategy translates into integrated demand generation programs that drive measurable business outcomes.
You will work directly with executive stakeholders, facilitate discovery sessions, synthesize research into differentiated positioning, and partner cross-functionally to align brand strategy with performance marketing initiatives.
This is a high-accountability role for someone who thinks strategically, communicates confidently, and connects brand to growth.
What You’ll Lead
Develop differentiated brand positioning, messaging architecture, and narrative frameworks
Facilitate executive discovery workshops to uncover strategic opportunity
Translate research and insight into clear, actionable strategic direction
Author insight-driven briefs that guide creative and campaign development
Align brand strategy with demand generation KPIs including pipeline, ROI, and customer acquisition cost
Conduct competitive positioning and category analysis
Develop multi-channel campaign strategies across digital and offline channels
Collaborate with performance marketing teams to ensure closed-loop impact
Identify opportunities to convert engagement into owned audience assets (CRM records, subscribers, portal users)
Leverage research tools, analytics platforms, and AI technologies to elevate strategic recommendations
Manage multiple client engagements in a fast-paced agency environment
What Success Looks Like
Clients trust you as a strategic thought partner
Creative and performance teams operate from clear strategic direction
Brand initiatives connect directly to measurable growth
Projects move forward with clarity, momentum, and executive alignment
Required Experience
2–4+ years agency experience (required)
3+ years developing brand strategy and integrated marketing programs (B2B or manufacturing preferred)
Experience leading discovery and translating insights into differentiated positioning
Experience aligning brand strategy with measurable demand generation outcomes
Ability to engage executive stakeholders with clarity and confidence
Experience working in closed-loop marketing ecosystems
Strong project ownership and ability to manage concurrent engagements
Proficiency with research, analytics, and AI-enabled tools
Who You Are
Strategic thinker who connects brand to business growth
Confident facilitator with executive presence
Collaborative partner who elevates the work of others
Organized and calm under pressure
Intellectually curious and proactive
Results-oriented with strong accountability
What We Offer
A high-performance team committed to quality and measurable results
Competitive compensation
Health insurance, disability coverage
401(k) with match and profit sharing
Paid time off (holidays, vacation, sick, personal time)
#J-18808-Ljbffr
The Role The Brand Strategist plays a central role in shaping the strategic direction of our client engagements.
This position leads brand positioning and narrative development while ensuring strategy translates into integrated demand generation programs that drive measurable business outcomes.
You will work directly with executive stakeholders, facilitate discovery sessions, synthesize research into differentiated positioning, and partner cross-functionally to align brand strategy with performance marketing initiatives.
This is a high-accountability role for someone who thinks strategically, communicates confidently, and connects brand to growth.
What You’ll Lead
Develop differentiated brand positioning, messaging architecture, and narrative frameworks
Facilitate executive discovery workshops to uncover strategic opportunity
Translate research and insight into clear, actionable strategic direction
Author insight-driven briefs that guide creative and campaign development
Align brand strategy with demand generation KPIs including pipeline, ROI, and customer acquisition cost
Conduct competitive positioning and category analysis
Develop multi-channel campaign strategies across digital and offline channels
Collaborate with performance marketing teams to ensure closed-loop impact
Identify opportunities to convert engagement into owned audience assets (CRM records, subscribers, portal users)
Leverage research tools, analytics platforms, and AI technologies to elevate strategic recommendations
Manage multiple client engagements in a fast-paced agency environment
What Success Looks Like
Clients trust you as a strategic thought partner
Creative and performance teams operate from clear strategic direction
Brand initiatives connect directly to measurable growth
Projects move forward with clarity, momentum, and executive alignment
Required Experience
2–4+ years agency experience (required)
3+ years developing brand strategy and integrated marketing programs (B2B or manufacturing preferred)
Experience leading discovery and translating insights into differentiated positioning
Experience aligning brand strategy with measurable demand generation outcomes
Ability to engage executive stakeholders with clarity and confidence
Experience working in closed-loop marketing ecosystems
Strong project ownership and ability to manage concurrent engagements
Proficiency with research, analytics, and AI-enabled tools
Who You Are
Strategic thinker who connects brand to business growth
Confident facilitator with executive presence
Collaborative partner who elevates the work of others
Organized and calm under pressure
Intellectually curious and proactive
Results-oriented with strong accountability
What We Offer
A high-performance team committed to quality and measurable results
Competitive compensation
Health insurance, disability coverage
401(k) with match and profit sharing
Paid time off (holidays, vacation, sick, personal time)
#J-18808-Ljbffr