Sr. Marketing Specialist
Intek Plastics, Hastings, MN, United States
Senior Marketing Specialist
Are you a strategic, creative, and data-driven marketer looking to make a measurable impact? Join our team as a Senior Marketing Specialist, where you'll lead high-visibility initiatives that fuel growth, strengthen our brand, and drive customer engagement across the B2B manufacturing sector. In this highly collaborative role, you'll take ownership of diverse marketing programs from trade shows and digital campaigns to content development, social media, and website optimization. If you're passionate about bringing marketing strategy to life and enjoy working in an innovative industrial environment, we'd love to meet you. What You'll Do
Lead and execute marketing initiatives across multiple channels, including: Trade Shows & Events Marketing Content & Collateral Digital Marketing & Website Management Content & Demand Generation Brand Strategy & Analytics Vendor Management & Budget Oversight Internal & Customer Communications Trade Shows & Events
Plan and manage all pre-show, onsite, and post-show activities Coordinate booth design, logistics, and promotional materials Maximize ROI through targeted campaigns and lead-generation efforts Marketing Content & Collateral
Develop and update brochures, presentations, case studies, and sales tools Ensure brand alignment across all marketing materials Digital Marketing & Website Management
Manage and update website content; optimize for SEO and user experience Lead social media strategy and engagement (LinkedIn and other platforms) Create digital campaigns to drive awareness and generate qualified leads Content & Demand Generation
Write blog posts, case studies, newsletters, and thought-leadership content Partner with Sales to align campaigns with pipeline goals Support email marketing and automated workflows Brand Strategy & Analytics
Maintain consistent brand messaging across channels Conduct market research and competitive analysis Deliver insights and performance analytics to guide decision-making Vendor Management & Budget Oversight
Coordinate with external vendors, printers, and agencies Manage budgets for trade shows, advertising, and campaigns Internal & Customer Communications
Support internal branding and employee engagement initiatives Gather customer testimonials and develop case studies What You Bring
Bachelor's degree in Marketing, Communications, or a related field 5+ years of marketing experience, preferably in B2B manufacturing or industrial markets Strong verbal and written communication skills Proficiency in Microsoft Office Suite Self-motivated, data-driven, and committed to quality Excellent analytical and problem-solving abilities Physical & Travel Requirements
Ability to occasionally lift 25 lbs. (and rarely up to 50 lbs.) Ability to stand, walk, bend, reach, and move throughout an 8+ hour workday Valid driver's license with acceptable motor vehicle record Travel up to 25% Regular, reliable attendance is essential If you're a creative marketer with strong organizational skills and a passion for driving results, we encourage you to apply!
Are you a strategic, creative, and data-driven marketer looking to make a measurable impact? Join our team as a Senior Marketing Specialist, where you'll lead high-visibility initiatives that fuel growth, strengthen our brand, and drive customer engagement across the B2B manufacturing sector. In this highly collaborative role, you'll take ownership of diverse marketing programs from trade shows and digital campaigns to content development, social media, and website optimization. If you're passionate about bringing marketing strategy to life and enjoy working in an innovative industrial environment, we'd love to meet you. What You'll Do
Lead and execute marketing initiatives across multiple channels, including: Trade Shows & Events Marketing Content & Collateral Digital Marketing & Website Management Content & Demand Generation Brand Strategy & Analytics Vendor Management & Budget Oversight Internal & Customer Communications Trade Shows & Events
Plan and manage all pre-show, onsite, and post-show activities Coordinate booth design, logistics, and promotional materials Maximize ROI through targeted campaigns and lead-generation efforts Marketing Content & Collateral
Develop and update brochures, presentations, case studies, and sales tools Ensure brand alignment across all marketing materials Digital Marketing & Website Management
Manage and update website content; optimize for SEO and user experience Lead social media strategy and engagement (LinkedIn and other platforms) Create digital campaigns to drive awareness and generate qualified leads Content & Demand Generation
Write blog posts, case studies, newsletters, and thought-leadership content Partner with Sales to align campaigns with pipeline goals Support email marketing and automated workflows Brand Strategy & Analytics
Maintain consistent brand messaging across channels Conduct market research and competitive analysis Deliver insights and performance analytics to guide decision-making Vendor Management & Budget Oversight
Coordinate with external vendors, printers, and agencies Manage budgets for trade shows, advertising, and campaigns Internal & Customer Communications
Support internal branding and employee engagement initiatives Gather customer testimonials and develop case studies What You Bring
Bachelor's degree in Marketing, Communications, or a related field 5+ years of marketing experience, preferably in B2B manufacturing or industrial markets Strong verbal and written communication skills Proficiency in Microsoft Office Suite Self-motivated, data-driven, and committed to quality Excellent analytical and problem-solving abilities Physical & Travel Requirements
Ability to occasionally lift 25 lbs. (and rarely up to 50 lbs.) Ability to stand, walk, bend, reach, and move throughout an 8+ hour workday Valid driver's license with acceptable motor vehicle record Travel up to 25% Regular, reliable attendance is essential If you're a creative marketer with strong organizational skills and a passion for driving results, we encourage you to apply!