Brand Manager

Brand Manager

Location: US-based (remote friendly) Reports to: VP of Brand or CMO Works closely with: Creative, Growth, Product, CX, Retail
Role Summary

The Brand Manager is responsible for ensuring the brand shows up clearly, consistently, and correctly across every customer touchpoint. This role translates brand strategy into execution, creates guardrails, and ensures the brand doesn't fracture as the company scales.
This is an internal orchestration and systems role, not a creative director or partnerships role.
What You'll Own

Own and maintain the brand system:
Voice, tone, messaging
Visual identity usage
Positioning and narratives
Ensure brand consistency across:
Paid ads
Organic social
Website
Email/SMS
Packaging
Retail
Turn strategy into execution:
Campaign briefs
Messaging frameworks
Content pillars
Be the connective tissue between teams:
Align creative, growth, and product around the same story
Identify where the brand is drifting or getting diluted—and fix it
Evolve the brand thoughtfully without constant reinvention
Success Looks Like

The brand feels coherent across channels
Creative output moves faster with fewer revisions
Messaging is repeatable, not constantly re-debated
New hires and partners "get" the brand quickly
The brand builds equity, not just short-term performance
Metrics You'll Be Measured On

Brand consistency and clarity
Creative velocity and efficiency
Brand lift / message recall
Reduction in rework and confusion
Long-term brand equity indicators