Marketing Operations Specialist
Kaizen Lab Inc., Baton Rouge, LA, United States
Overview
JM Test Systems is seeking a Marketing Operations Specialist to support marketing initiatives that drive brand awareness, lead generation, and customer engagement. This role is responsible for coordinating marketing events, managing social media, supporting marketing operations, and ensuring brand consistency across all marketing materials. The ideal candidate is highly organized, creative, data-driven, and comfortable managing multiple projects in a fast-paced environment. Key Responsibilities
Event & Lead Generation Support: Coordinate and manage company participation in tradeshows and marketing events. Assist with event planning, logistics, and vendor coordination. Track event budgets, KPIs, and ROI. Support pre-event, during-event, and post-event marketing activities. Assist with lead capture and post-event lead nurturing campaigns. Provide attendee support and event communication. Social Media & Digital Engagement
Manage company social media channels. Develop engaging content including copy, graphics, and posts. Analyze engagement metrics and performance. Maintain consistent brand voice and messaging. Identify and implement new social media trends and best practices. Marketing Operations & Brand Management
Manage marketing collateral and promotional items (SWAG). Maintain inventory, coordinate purchasing, and track budgets. Ensure brand consistency across marketing materials. Coordinate with graphic designers on marketing assets such as:
Social media graphics Email newsletters Sales materials and flyers
Maintain and update printed marketing materials. Coordinate with external print vendors. Content & Marketing Initiatives
Manage company marketing publications such as newsletters. Support marketing campaigns and internal initiatives. Assist with tracking marketing data and analytics. Qualifications
Education
High school diploma or equivalent required. Experience & Skills
Strong organizational and multitasking skills. Excellent written and verbal communication. Ability to manage multiple projects simultaneously. Experience with social media platforms and marketing content creation. Strong analytical mindset with ability to interpret marketing data. Comfortable collaborating with multiple internal teams. Proficiency in Microsoft Office. Preferred
Experience with Google Analytics or digital marketing tools. Knowledge of SEO, content marketing, or paid advertising. Experience supporting marketing events or tradeshows. Work Environment
This position requires regular computer use and coordination with various departments across the organization. The role may involve occasional movement between departments and assisting with marketing logistics. About JM Test Systems
JM Test Systems is a leading provider of calibration, repair, and testing services for electronic test equipment. We are committed to delivering reliable, accurate service while continuously improving the quality of our processes and customer experience. JM Test Systems is proud to be an Equal Opportunity Employer.
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JM Test Systems is seeking a Marketing Operations Specialist to support marketing initiatives that drive brand awareness, lead generation, and customer engagement. This role is responsible for coordinating marketing events, managing social media, supporting marketing operations, and ensuring brand consistency across all marketing materials. The ideal candidate is highly organized, creative, data-driven, and comfortable managing multiple projects in a fast-paced environment. Key Responsibilities
Event & Lead Generation Support: Coordinate and manage company participation in tradeshows and marketing events. Assist with event planning, logistics, and vendor coordination. Track event budgets, KPIs, and ROI. Support pre-event, during-event, and post-event marketing activities. Assist with lead capture and post-event lead nurturing campaigns. Provide attendee support and event communication. Social Media & Digital Engagement
Manage company social media channels. Develop engaging content including copy, graphics, and posts. Analyze engagement metrics and performance. Maintain consistent brand voice and messaging. Identify and implement new social media trends and best practices. Marketing Operations & Brand Management
Manage marketing collateral and promotional items (SWAG). Maintain inventory, coordinate purchasing, and track budgets. Ensure brand consistency across marketing materials. Coordinate with graphic designers on marketing assets such as:
Social media graphics Email newsletters Sales materials and flyers
Maintain and update printed marketing materials. Coordinate with external print vendors. Content & Marketing Initiatives
Manage company marketing publications such as newsletters. Support marketing campaigns and internal initiatives. Assist with tracking marketing data and analytics. Qualifications
Education
High school diploma or equivalent required. Experience & Skills
Strong organizational and multitasking skills. Excellent written and verbal communication. Ability to manage multiple projects simultaneously. Experience with social media platforms and marketing content creation. Strong analytical mindset with ability to interpret marketing data. Comfortable collaborating with multiple internal teams. Proficiency in Microsoft Office. Preferred
Experience with Google Analytics or digital marketing tools. Knowledge of SEO, content marketing, or paid advertising. Experience supporting marketing events or tradeshows. Work Environment
This position requires regular computer use and coordination with various departments across the organization. The role may involve occasional movement between departments and assisting with marketing logistics. About JM Test Systems
JM Test Systems is a leading provider of calibration, repair, and testing services for electronic test equipment. We are committed to delivering reliable, accurate service while continuously improving the quality of our processes and customer experience. JM Test Systems is proud to be an Equal Opportunity Employer.
#J-18808-Ljbffr