Sales and Relationship Manager
Carman Ranch, Oregon, WI, United States
Pacific Northwest (Portland / Seattle preferred)|Hybrid|Regional Travel (~20%)
About Carman Ranch Provisions
Carman Ranch Provisions is a fourth-generation beef company rooted in over a century of ranching in Northeast Oregon. We raise and grass-finish our cattle with a long-term commitment to soil health, animal welfare, our customers, and the rural communities where we live and work. Our regenerative practices are built on decades of experience and practical knowledge. That depth shows up in the quality of our beef and in the trust we’ve earned with chefs, retailers, and families across the Pacific Northwest. For more than two decades, we’ve sold authentic, high-quality grassfed beef to restaurants, institutions, and retailers in the Pacific Northwest. We are now in an active growth phase — investing in direct-to-consumer infrastructure, brand, and team to serve consumers who are looking for food they can believe in. The Role
This is a revenue-generating role with a clear mandate: grow DTC sales through micro-events, direct relationships, and thoughtful partnerships. You will create spaces — pop-ups, tastings, dinners, collaborations — where people experience our product and story firsthand, and convert that connection into recurring customers and subscriptions. You will also build a select group of strategic relationships — chefs, health professionals, aligned retailers — that expand our reach and reinforce our values. On the wholesale side, you’ll support a small number of high-value accounts while we grow the DTC channel that drives our long-term margin. This is not a high-volume transactional sales job. It is relationship-driven revenue growth with measurable targets, accountability, and the opportunity to help build something that matters. Core Responsibilities
1. DTC Sales Growth Through Micro-Events & Direct Connection (~55%)
This is the primary mandate in year one. We need to move monthly DTC revenue from its current baseline to $50K+ per month. Events are the growth engine. Design and execute 2–4 micro-events per month in Portland and Seattle — tastings, dinners, pop-ups, drop site events, and community collaborations Track conversion rates, cost per acquisition, and repeat purchase rates from every event; use that data to improve Lead CRP’s in-person sales presence with confidence — you can host a dinner and set up a tasting table with equal ease Tell the Carman Ranch story in a way that is grounded, credible, and inspiring; translate regenerative agriculture into language real people understand Capture customer insights and own strategic follow-up to convert first-time buyers into subscribers Coordinate closely with the Social Media Manager and Visual Content Creator so that every event generates content, not just revenue Work closely with operations to maintain a current understanding of inventory, seasonal availability, and cut utilization priorities — so you’re always selling what’s ready and moving what needs to move Develop creative approaches to build loyalty, increase repeat purchase, and grow the subscriber base 2. Community Building & Strategic Partnerships (~25%)
These relationships and partnerships extend our reach into communities who already share our values. Build long-term relationships with chefs, health professionals, food leaders, and community connectors who can become genuine advocates Identify organizations and communities who already share our values and ensure they know we exist Develop chef and retail collaborations that generate both UGC content and direct sales — coordinate with the content team to capture and amplify these moments Partner closely with marketing to align event strategy with content calendar and brand storytelling Develop creative ways to increase repeat purchase and long-term subscription commitment 3. Wholesale & Distributor Support (~20%)
Wholesale is a strategic complement to DTC — it covers overhead and provides an outlet for cuts less suited to direct sales. This is not the growth priority in year one, but it requires attention. Support a small number of high-value chef and retail accounts with consistent communication and relationship management Develop working knowledge of beef cuts, utilization, and demand profiles to identify opportunities Collaborate selectively with distributor reps; accompany on sales calls when warranted Track wholesale account performance and flag opportunities or risks to leadership What Success Looks Like
Within the first 12 months: Monthly DTC revenue on a clear trajectory toward $50K+ Measurable growth in subscription and repeat purchase rates Consistent, well-executed micro-events with documented ROI (conversion rate, cost per customer, lifetime value indicators) Stronger relationships with 5–10 strategic partners who are actively referring customers or co-creating experiences 3–5 new wholesale accounts that support the overall business without diverting focus from DTC A content and event pipeline that operates in tight coordination with the marketing team Ideal Candidate Profile
You have 5+ years of experience in food, beverage, agriculture, wellness, or mission-driven consumer goods — including DTC brands, CSAs at scale, farmers markets or comparable contexts where you built recurring customer relationships around a values-driven product. More importantly: You care deeply about regenerative agriculture, nutrient density, and the quality and future of food. You understand why this matters and can talk about it credibly in a variety of settings. You are:
Naturally gifted at building authentic relationships — people trust you quickly and remember you Enthusiastic and energized by direct human connection, not drained by it Genuinely data fluent — you track conversion rates, cost per acquisition, and event ROI as a matter of course Comfortable asking for the sale without being pushy Organized and detail-oriented in event planning and logistics A strong cross-functional collaborator — you understand that events only compound in value when the content team captures them, and you make that coordination happen Self-directed with a strong work ethic; you don’t need to be managed toward your goals You’re energized by helping people discover how to cook and eat it in ways that make grassfed beef a staple in their kitchen, rather than an occasional splurge. Grounded and credible — able to move comfortably between chefs, health professionals, community leaders, and everyday consumers Excited by the idea of helping move the needle on something that matters Compensation
Base salary $95-105,000 with performance bonus tied to DTC revenue growth Flexible time-off policy Health insurance stipend and 401K match How to Apply
Email carmanranchjobs@gmail.com to apply. Please include your resume and answer the following three questions in a brief letter OR shoot a 60-90 second selfie video.A phone video is fine. How would you describe your approach to sales and relationship building? What’s your relationship with food — how do you buy it, cook it, think about it? What does regenerative agriculture mean to you, and why does it matter?
#J-18808-Ljbffr
Carman Ranch Provisions is a fourth-generation beef company rooted in over a century of ranching in Northeast Oregon. We raise and grass-finish our cattle with a long-term commitment to soil health, animal welfare, our customers, and the rural communities where we live and work. Our regenerative practices are built on decades of experience and practical knowledge. That depth shows up in the quality of our beef and in the trust we’ve earned with chefs, retailers, and families across the Pacific Northwest. For more than two decades, we’ve sold authentic, high-quality grassfed beef to restaurants, institutions, and retailers in the Pacific Northwest. We are now in an active growth phase — investing in direct-to-consumer infrastructure, brand, and team to serve consumers who are looking for food they can believe in. The Role
This is a revenue-generating role with a clear mandate: grow DTC sales through micro-events, direct relationships, and thoughtful partnerships. You will create spaces — pop-ups, tastings, dinners, collaborations — where people experience our product and story firsthand, and convert that connection into recurring customers and subscriptions. You will also build a select group of strategic relationships — chefs, health professionals, aligned retailers — that expand our reach and reinforce our values. On the wholesale side, you’ll support a small number of high-value accounts while we grow the DTC channel that drives our long-term margin. This is not a high-volume transactional sales job. It is relationship-driven revenue growth with measurable targets, accountability, and the opportunity to help build something that matters. Core Responsibilities
1. DTC Sales Growth Through Micro-Events & Direct Connection (~55%)
This is the primary mandate in year one. We need to move monthly DTC revenue from its current baseline to $50K+ per month. Events are the growth engine. Design and execute 2–4 micro-events per month in Portland and Seattle — tastings, dinners, pop-ups, drop site events, and community collaborations Track conversion rates, cost per acquisition, and repeat purchase rates from every event; use that data to improve Lead CRP’s in-person sales presence with confidence — you can host a dinner and set up a tasting table with equal ease Tell the Carman Ranch story in a way that is grounded, credible, and inspiring; translate regenerative agriculture into language real people understand Capture customer insights and own strategic follow-up to convert first-time buyers into subscribers Coordinate closely with the Social Media Manager and Visual Content Creator so that every event generates content, not just revenue Work closely with operations to maintain a current understanding of inventory, seasonal availability, and cut utilization priorities — so you’re always selling what’s ready and moving what needs to move Develop creative approaches to build loyalty, increase repeat purchase, and grow the subscriber base 2. Community Building & Strategic Partnerships (~25%)
These relationships and partnerships extend our reach into communities who already share our values. Build long-term relationships with chefs, health professionals, food leaders, and community connectors who can become genuine advocates Identify organizations and communities who already share our values and ensure they know we exist Develop chef and retail collaborations that generate both UGC content and direct sales — coordinate with the content team to capture and amplify these moments Partner closely with marketing to align event strategy with content calendar and brand storytelling Develop creative ways to increase repeat purchase and long-term subscription commitment 3. Wholesale & Distributor Support (~20%)
Wholesale is a strategic complement to DTC — it covers overhead and provides an outlet for cuts less suited to direct sales. This is not the growth priority in year one, but it requires attention. Support a small number of high-value chef and retail accounts with consistent communication and relationship management Develop working knowledge of beef cuts, utilization, and demand profiles to identify opportunities Collaborate selectively with distributor reps; accompany on sales calls when warranted Track wholesale account performance and flag opportunities or risks to leadership What Success Looks Like
Within the first 12 months: Monthly DTC revenue on a clear trajectory toward $50K+ Measurable growth in subscription and repeat purchase rates Consistent, well-executed micro-events with documented ROI (conversion rate, cost per customer, lifetime value indicators) Stronger relationships with 5–10 strategic partners who are actively referring customers or co-creating experiences 3–5 new wholesale accounts that support the overall business without diverting focus from DTC A content and event pipeline that operates in tight coordination with the marketing team Ideal Candidate Profile
You have 5+ years of experience in food, beverage, agriculture, wellness, or mission-driven consumer goods — including DTC brands, CSAs at scale, farmers markets or comparable contexts where you built recurring customer relationships around a values-driven product. More importantly: You care deeply about regenerative agriculture, nutrient density, and the quality and future of food. You understand why this matters and can talk about it credibly in a variety of settings. You are:
Naturally gifted at building authentic relationships — people trust you quickly and remember you Enthusiastic and energized by direct human connection, not drained by it Genuinely data fluent — you track conversion rates, cost per acquisition, and event ROI as a matter of course Comfortable asking for the sale without being pushy Organized and detail-oriented in event planning and logistics A strong cross-functional collaborator — you understand that events only compound in value when the content team captures them, and you make that coordination happen Self-directed with a strong work ethic; you don’t need to be managed toward your goals You’re energized by helping people discover how to cook and eat it in ways that make grassfed beef a staple in their kitchen, rather than an occasional splurge. Grounded and credible — able to move comfortably between chefs, health professionals, community leaders, and everyday consumers Excited by the idea of helping move the needle on something that matters Compensation
Base salary $95-105,000 with performance bonus tied to DTC revenue growth Flexible time-off policy Health insurance stipend and 401K match How to Apply
Email carmanranchjobs@gmail.com to apply. Please include your resume and answer the following three questions in a brief letter OR shoot a 60-90 second selfie video.A phone video is fine. How would you describe your approach to sales and relationship building? What’s your relationship with food — how do you buy it, cook it, think about it? What does regenerative agriculture mean to you, and why does it matter?
#J-18808-Ljbffr