Digital Marketing Strategist
Overdrive, Boston, MA, United States
Overdrive Interactive is a Boston-based digital agency combining strategic, media, creative, and technical services. We partner with leading B2B and B2C brands to build cutting-edge digital marketing programs that drive measurable growth.
Role Overview:
Own the design, implementation, and optimization of integrated digital media strategies focused on paid media campaigns, including Google, Meta, YouTube, programmatic display, and CTV as well as AEO, SEO and Organic Social. Lead the execution while providing strategic recommendations, client communication, and account leadership Key Responsibilities
Lead management, optimization, and execution of paid media campaigns across search, social, video, and programmatic channels to maximize performance and scalability. Conduct keyword research, audience segmentation, creative analysis, and targeting to continuously improve results. Align cross-channel strategies with client goals and KPIs (CTR, CVR, CPA, ROAS). Translate performance data into clear insights and tests, including budget reallocations, bidding strategies, and audience/creative optimizations. Ad Creative, Video & Testing:
Drive development, briefing, and optimization of ad creative across Google, Meta, YouTube, and programmatic/CTV placements. Manage A/B and multivariate testing of copy, video, thumbnails, landing pages, and other elements to improve performance and learning velocity. Provide data-backed feedback to refine messaging, offers, and visuals. Client Management & Growth:
Serve as day-to-day client lead, running status calls, presenting results, and owning follow-ups. Build polished decks that connect channel metrics to business outcomes and clear next steps. Maintain account roadmaps, test-and-learn plans, and quarterly growth strategies that expand channel mix, reach, and revenue or lead volume. Partner with leadership on forecasting, renewals, and upsell opportunities. Own timelines and deliverables across media, creative, analytics, and martech teams. Maintain organized documentation, status trackers, and media plans to align stakeholders on scope, budgets, and performance. Contribute to the best internal practices, playbooks, and knowledge-sharing to elevate paid media and client strategy. About You:
Relentlessly curious and eager to learn new platforms, formats, and optimization tactics. Comfortable with AI prompt-writing and turning AI outputs into accurate, usable deliverables. Actively use AI tools (e.g., ChatGPT, Gemini, Copilot) to research, troubleshoot, analyze data, and accelerate work, and you self-teach new skills with these tools. Enjoy solving complex performance and client challenges with data-driven and creative thinking. Communicate clearly both in writing and verbally, with confidence in leading client conversations and presentations. What We Value:
We’re accountable, scrappy, innovative, and caring. We take ownership, ask questions, challenge the status quo, and build strong relationships with our partners and communities. Job Location:
Hybrid preferred, with flexibility for fully remote for the right candidate. We foster a collaborative and inclusive environment regardless of location.
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Own the design, implementation, and optimization of integrated digital media strategies focused on paid media campaigns, including Google, Meta, YouTube, programmatic display, and CTV as well as AEO, SEO and Organic Social. Lead the execution while providing strategic recommendations, client communication, and account leadership Key Responsibilities
Lead management, optimization, and execution of paid media campaigns across search, social, video, and programmatic channels to maximize performance and scalability. Conduct keyword research, audience segmentation, creative analysis, and targeting to continuously improve results. Align cross-channel strategies with client goals and KPIs (CTR, CVR, CPA, ROAS). Translate performance data into clear insights and tests, including budget reallocations, bidding strategies, and audience/creative optimizations. Ad Creative, Video & Testing:
Drive development, briefing, and optimization of ad creative across Google, Meta, YouTube, and programmatic/CTV placements. Manage A/B and multivariate testing of copy, video, thumbnails, landing pages, and other elements to improve performance and learning velocity. Provide data-backed feedback to refine messaging, offers, and visuals. Client Management & Growth:
Serve as day-to-day client lead, running status calls, presenting results, and owning follow-ups. Build polished decks that connect channel metrics to business outcomes and clear next steps. Maintain account roadmaps, test-and-learn plans, and quarterly growth strategies that expand channel mix, reach, and revenue or lead volume. Partner with leadership on forecasting, renewals, and upsell opportunities. Own timelines and deliverables across media, creative, analytics, and martech teams. Maintain organized documentation, status trackers, and media plans to align stakeholders on scope, budgets, and performance. Contribute to the best internal practices, playbooks, and knowledge-sharing to elevate paid media and client strategy. About You:
Relentlessly curious and eager to learn new platforms, formats, and optimization tactics. Comfortable with AI prompt-writing and turning AI outputs into accurate, usable deliverables. Actively use AI tools (e.g., ChatGPT, Gemini, Copilot) to research, troubleshoot, analyze data, and accelerate work, and you self-teach new skills with these tools. Enjoy solving complex performance and client challenges with data-driven and creative thinking. Communicate clearly both in writing and verbally, with confidence in leading client conversations and presentations. What We Value:
We’re accountable, scrappy, innovative, and caring. We take ownership, ask questions, challenge the status quo, and build strong relationships with our partners and communities. Job Location:
Hybrid preferred, with flexibility for fully remote for the right candidate. We foster a collaborative and inclusive environment regardless of location.
#J-18808-Ljbffr