Go-to-Market Strategy Lead, AWS Global Sales Operations
Amazon, Seattle, WA, United States
Go-to-Market Strategy Lead, AWS Global Sales Operations
Job ID: 3200138 | Amazon Web Services, Inc.
The AWS Go-to-Market (GTM) Strategy Lead is a high-impact leadership position responsible for defining, executing, and optimizing go-to-market strategies across AWS’s product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies, driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams, including Sales, Operations, Finance, and Product, to identify new growth opportunities, oversee launches, and improve sales and marketing effectiveness.
Key Responsibilities
Lead the development and execution of a comprehensive GTM strategy, ensuring alignment with AWS’s overall business goals and market opportunities.
Collaborate with Sales and Operations teams to develop innovative sales models, pricing strategies, and distribution channel plans.
Conduct ongoing market research and gather customer insights to refine GTM strategies, ensuring AWS stays ahead of market trends and competitive pressures.
Oversee the planning and execution of product and service launches, ensuring channel readiness and alignment across all go-to-market teams.
Design and implement sales enablement programs that equip the sales teams with the tools, training, and insights needed to succeed in the field.
Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies, providing regular insights and recommendations for improvement to executive leadership.
Partner with key stakeholders across AWS, including Product, Marketing, Sales, and Operations, to ensure seamless execution of GTM plans.
Lead efforts in market analysis and competitive intelligence, sharing insights and best practices across AWS teams.
About the Team About AWS
Diverse Experiences – AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture – We foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our conferences on race & ethnicity and gender diversity, inspire us to embrace our uniqueness.
Mentorship & Career Growth – We’re raising our performance bar, offering mentorship and career resources to help you develop into a better-rounded professional.
Work/Life Balance – We value work-life harmony and provide flexibility as part of our culture. When supported, there’s nothing we can’t achieve.
About Sales, Marketing and Global Services (SMGS) – AWS Sales, Marketing, and Global Services is responsible for driving revenue, adoption, and growth from the largest and fastest-growing accounts to enterprise-level customers including public sector.
Basic Qualifications
7+ years of sales operations or sales strategy experience in a mid-to-large-scale tech company.
Bachelor’s degree in Business Administration, Finance, Economics, Computer Science, or a related field.
Experience conducting sophisticated and creative analysis of complex data and translating results into actionable deliverables, messages, and presentations.
Experience in multiple organizational functions such as compensation, forecasting, organizational development, or equivalent.
Preferred Qualifications
Experience developing and implementing systems and tools for CRM, variable compensation, revenue reporting, forecasting, sales force automation or equivalent.
Experience with program management spanning planning, execution, and project delivery.
Experience working within a high-growth technology company.
Master’s degree or equivalent.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation, visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
The base salary range for this position is USD 159,400 – 215,600 annually.
Job details
USA, TX, Austin
USA, WA, Seattle
USA, NY, New York
Corporate Operations
#J-18808-Ljbffr
The AWS Go-to-Market (GTM) Strategy Lead is a high-impact leadership position responsible for defining, executing, and optimizing go-to-market strategies across AWS’s product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies, driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams, including Sales, Operations, Finance, and Product, to identify new growth opportunities, oversee launches, and improve sales and marketing effectiveness.
Key Responsibilities
Lead the development and execution of a comprehensive GTM strategy, ensuring alignment with AWS’s overall business goals and market opportunities.
Collaborate with Sales and Operations teams to develop innovative sales models, pricing strategies, and distribution channel plans.
Conduct ongoing market research and gather customer insights to refine GTM strategies, ensuring AWS stays ahead of market trends and competitive pressures.
Oversee the planning and execution of product and service launches, ensuring channel readiness and alignment across all go-to-market teams.
Design and implement sales enablement programs that equip the sales teams with the tools, training, and insights needed to succeed in the field.
Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies, providing regular insights and recommendations for improvement to executive leadership.
Partner with key stakeholders across AWS, including Product, Marketing, Sales, and Operations, to ensure seamless execution of GTM plans.
Lead efforts in market analysis and competitive intelligence, sharing insights and best practices across AWS teams.
About the Team About AWS
Diverse Experiences – AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture – We foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our conferences on race & ethnicity and gender diversity, inspire us to embrace our uniqueness.
Mentorship & Career Growth – We’re raising our performance bar, offering mentorship and career resources to help you develop into a better-rounded professional.
Work/Life Balance – We value work-life harmony and provide flexibility as part of our culture. When supported, there’s nothing we can’t achieve.
About Sales, Marketing and Global Services (SMGS) – AWS Sales, Marketing, and Global Services is responsible for driving revenue, adoption, and growth from the largest and fastest-growing accounts to enterprise-level customers including public sector.
Basic Qualifications
7+ years of sales operations or sales strategy experience in a mid-to-large-scale tech company.
Bachelor’s degree in Business Administration, Finance, Economics, Computer Science, or a related field.
Experience conducting sophisticated and creative analysis of complex data and translating results into actionable deliverables, messages, and presentations.
Experience in multiple organizational functions such as compensation, forecasting, organizational development, or equivalent.
Preferred Qualifications
Experience developing and implementing systems and tools for CRM, variable compensation, revenue reporting, forecasting, sales force automation or equivalent.
Experience with program management spanning planning, execution, and project delivery.
Experience working within a high-growth technology company.
Master’s degree or equivalent.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation, visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
The base salary range for this position is USD 159,400 – 215,600 annually.
Job details
USA, TX, Austin
USA, WA, Seattle
USA, NY, New York
Corporate Operations
#J-18808-Ljbffr