Marketing Manager
RENON POWER, Mckinney, TX, United States
About Renon Power
Established in 2014, Renon Power is a global leader in lithium battery energy storage systems for residential, commercial and industrial, EV charger station applications. With over 3GWh production capacity, 500+ system installations, and industry-leading BMS/EMS innovations, we are shaping the future of green energy.
Learn more: https://www.renonpower.com/.
Job Responsibilities Strategic Planning & Collaboration Develop the annual North America sales and marketing strategy. Work closely with the sales team to align product features, launch timelines, and market positioning. Together, achieve annual and multi-year milestone targets and implement brand growth strategies.
Industry Presence & Public Speaking Represent Renon at key industry associations, forums, and summits; secure sponsorships and speaking opportunities; maintain strong relationships with media, KOLs, and industry organizations.
Events & Roadshows Plan and execute major exhibitions (e.g., The smarter E / Intersolar, Solar Solutions), regional roadshows, customer events, and product launches; develop standardized event playbooks for consistent execution.
Training & Workshops Organize product and solution training sessions for distributors, installers, and EPC/VPP partners; build a structured training curriculum and certification framework to enhance partner engagement and professionalism.
Key-Account Support Collaborate with Sales for C-level engagement with top distributors, EPCs, and project owners; lead joint marketing initiatives and deepen strategic cooperation.
Brand & PR Manage brand messaging and visual identity; localize and maintain the U.S. website and social channels (LinkedIn, YouTube, etc.); oversee PR activities and brand reputation management.
Content & Product Marketing Develop marketing materials such as whitepapers, selection guides, case studies, presentations, quotation templates, and certification checklists; highlight U.S. market compliance and product differentiation.
Digital Demand Generation Lead SEO/SEM and paid digital campaigns; implement Zoho-based marketing automation; ensure accurate CRM data capture and drive lead-to-deal conversion efficiency.
Market & Competitive Intelligence Establish and maintain a pricing, channel, certification, and competitor analysis database; provide monthly insights and strategic recommendations for management.
Ecosystem Partnerships Build co-marketing collaborations with associations, media, certification labs, and VPP/EMS partners to expand Renon’s ecosystem and visibility.
Budget & Vendor Management Manage the U.S. marketing budget and ROI performance; oversee external vendors including design, events, translation, and PR agencies.
Cross-Functional Coordination Enable Sales with marketing toolkits and playbooks; coordinate with Product and Technical teams for successful product launches and customer enablement.
Job Requirements:
Bachelor’s degree or above in Marketing, Business, Communications, or Engineering; Master’s degree preferred.
At least 5 years of B2B marketing experience, with 3+ years in renewable energy, energy storage, solar, inverter, or EPC sectors.
Proven track record in developing and executing go-to-market strategies in the U.S. or North American energy industry.
Hands-on experience in trade shows, association engagement, and PR or brand management.
Strong strategic mindset with the ability to connect marketing to revenue outcomes.
Proficient in SEO/SEM, LinkedIn Campaigns, Google Analytics, and content marketing.
Familiarity with Zoho One, HubSpot, or Marketo for CRM and marketing automation.
Excellent English writing and communication skills; Spanish as an additional languages are a plus.
Analytical and data-driven, with strong presentation and reporting abilities.
Team-oriented, adaptable, and highly accountable in a fast-paced environment.
Willingness to travel 30–50% across the U.S. for events, partnerships, and team coordination.
What We Offer
Competitive base salary + performance-based commissions.
Growth opportunities in a rapidly expanding U.S. division.
Cutting-edge products with technical support and marketing resources.
Flexible work arrangements and a collaborative, mission-driven culture.
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Learn more: https://www.renonpower.com/.
Job Responsibilities Strategic Planning & Collaboration Develop the annual North America sales and marketing strategy. Work closely with the sales team to align product features, launch timelines, and market positioning. Together, achieve annual and multi-year milestone targets and implement brand growth strategies.
Industry Presence & Public Speaking Represent Renon at key industry associations, forums, and summits; secure sponsorships and speaking opportunities; maintain strong relationships with media, KOLs, and industry organizations.
Events & Roadshows Plan and execute major exhibitions (e.g., The smarter E / Intersolar, Solar Solutions), regional roadshows, customer events, and product launches; develop standardized event playbooks for consistent execution.
Training & Workshops Organize product and solution training sessions for distributors, installers, and EPC/VPP partners; build a structured training curriculum and certification framework to enhance partner engagement and professionalism.
Key-Account Support Collaborate with Sales for C-level engagement with top distributors, EPCs, and project owners; lead joint marketing initiatives and deepen strategic cooperation.
Brand & PR Manage brand messaging and visual identity; localize and maintain the U.S. website and social channels (LinkedIn, YouTube, etc.); oversee PR activities and brand reputation management.
Content & Product Marketing Develop marketing materials such as whitepapers, selection guides, case studies, presentations, quotation templates, and certification checklists; highlight U.S. market compliance and product differentiation.
Digital Demand Generation Lead SEO/SEM and paid digital campaigns; implement Zoho-based marketing automation; ensure accurate CRM data capture and drive lead-to-deal conversion efficiency.
Market & Competitive Intelligence Establish and maintain a pricing, channel, certification, and competitor analysis database; provide monthly insights and strategic recommendations for management.
Ecosystem Partnerships Build co-marketing collaborations with associations, media, certification labs, and VPP/EMS partners to expand Renon’s ecosystem and visibility.
Budget & Vendor Management Manage the U.S. marketing budget and ROI performance; oversee external vendors including design, events, translation, and PR agencies.
Cross-Functional Coordination Enable Sales with marketing toolkits and playbooks; coordinate with Product and Technical teams for successful product launches and customer enablement.
Job Requirements:
Bachelor’s degree or above in Marketing, Business, Communications, or Engineering; Master’s degree preferred.
At least 5 years of B2B marketing experience, with 3+ years in renewable energy, energy storage, solar, inverter, or EPC sectors.
Proven track record in developing and executing go-to-market strategies in the U.S. or North American energy industry.
Hands-on experience in trade shows, association engagement, and PR or brand management.
Strong strategic mindset with the ability to connect marketing to revenue outcomes.
Proficient in SEO/SEM, LinkedIn Campaigns, Google Analytics, and content marketing.
Familiarity with Zoho One, HubSpot, or Marketo for CRM and marketing automation.
Excellent English writing and communication skills; Spanish as an additional languages are a plus.
Analytical and data-driven, with strong presentation and reporting abilities.
Team-oriented, adaptable, and highly accountable in a fast-paced environment.
Willingness to travel 30–50% across the U.S. for events, partnerships, and team coordination.
What We Offer
Competitive base salary + performance-based commissions.
Growth opportunities in a rapidly expanding U.S. division.
Cutting-edge products with technical support and marketing resources.
Flexible work arrangements and a collaborative, mission-driven culture.
#J-18808-Ljbffr