Retention Marketing Coordinator Retention Marketing Coordinator
Bushbalm, Thayer, KS, United States
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go‑to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results‑driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest‑growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast‑moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm? Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
Work in a collaborative and fun environment that values creativity and fresh ideas.
Gain strong opportunities for career growth and professional development.
Help expand a brand that is available in Ulta Beauty locations nationwide and 17,000+ waxing salons.
About the Role: The Retention Marketing Coordinator role supports the execution of Bushbalm’s retention marketing program with a key focus on our email and SMS programs.
This newly created role is highly detail‑oriented and process‑driven, focused on building, QAing, and deploying campaigns that support product launches, promotions, and evergreen revenue goals.
The starting salary range for this position is $45,000 to $55,000 CAD.
Responsibilities: Campaign Deployment:
Manage the end‑to‑end execution of Email and SMS campaigns, including one‑time broadcasts and automated flows (Welcome, Abandoned Cart, Post‑Purchase, and Win‑back). Leverage AI tools to assist with copy iteration, subject line testing, and campaign optimization.
Rigorous Quality Assurance (QA):
Serve as the final line of defense by testing links, discount codes, segmentation logic, and creative rendering across devices to ensure a flawless customer experience.
Launch & Promo Support:
Coordinate the technical setup for product launches and site‑wide promotions, ensuring all retention touchpoints are synchronized and functional.
Audience Segmentation:
Build and maintain customer segments within ESP and SMS platforms to ensure the right message reaches the right customer at the right time. Use AI‑assisted insights to refine targeting and personalization.
Performance Monitoring:
Track and report on core retention KPIs, including Open Rates, Click‑Through Rates (CTR), Unsubscribe Rates, and Revenue per Recipient, using AI‑supported analysis to identify optimization opportunities.
Cross‑Functional Collaboration:
Partner closely with the Senior Strategist and Brand Marketing Manager to align retention campaigns with Bushbalm’s product launches, retail moments (Ulta, Amazon, etc.), promotions, and evergreen priorities.
Who You Are: Platform Experience:
You have 1‑2 years experience with industry‑standard retention tools like Klaviyo and Postscript.
Detail‑Obsessed:
You have a natural knack for spotting typos or broken links that others might miss.
Process‑Driven:
You enjoy following (and improving) checklists and workflows to ensure nothing falls through the cracks.
Technical Aptitude:
Comfortable navigating e‑commerce backends and automation logic. Experience with tools like Hubspot or monday.com is a significant plus.
DTC Familiarity:
An understanding of the DTC landscape, ideally within the beauty or wellness space.
Competitive salary and comprehensive benefits package.
Flexible work environment (remote/hybrid options where applicable).
Health and wellness benefits, including a lifestyle spending account.
Professional development opportunities to support career growth.
Free access to our award‑winning products.
Inclusive and dynamic company culture with team‑building events.
This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!
PROJECT Bushbalm is launching a new product designed to treat ingrown hairs.
The launch will include a 48‑hour promotion offering 15% off for subscribers.
Your Task Create a simple wireframe for a promotional email supporting this launch.
Your wireframe should show the structure of the email, including the sections you would include and the order they would appear. This exercise is meant to understand how you think about email structure, targeting, and messaging—not a fully designed email.
Please focus on your reasoning and decision‑making behind the layout, audience selection, and subject line rather than visual design.
Please also include:
1.
Audience Segment
– What audience would you send this email to? – Briefly explain why you chose this segment.
2.
Email Wireframe
– Outline the structure of the email. This can be written out or visually sketched.
3.
Subject Line
– Write one subject line for this campaign.
You can create the wireframe in any format you prefer (Google Doc, Figma, Canva, Notion, or a simple sketch). We are not looking for a polished design; we’re interested in how you think about email structure and targeting.
Submission Please submit your wireframe as a PDF or image.
Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.
Why Join Us Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e‑commerce.
By joining you'll understand what goes into a fast growing direct‑to‑consumer beauty company.
FAQs Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.
We're still a small, tight knit team. Most of our team is located in Ottawa, Canada, but we now have employees spanning across the world remotely.
To date, Bushbalm is in over 5,000 waxing salons, and on shelves nationwide at Ulta Beauty.
We're growing our team and departments at a fast pace. Our most mature departments are Marketing and Product Development.
Other departments that are well established include Operations, Customer Service, Design and Finance.
Our team is primarily headquartered in Ottawa, Canada.
We're open to remote candidates, but would like to hire first in Ottawa, so we can gather easily. In regards to your workday, we are a flex model and allow employees to work remote when they wish.
#J-18808-Ljbffr
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest‑growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast‑moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm? Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
Work in a collaborative and fun environment that values creativity and fresh ideas.
Gain strong opportunities for career growth and professional development.
Help expand a brand that is available in Ulta Beauty locations nationwide and 17,000+ waxing salons.
About the Role: The Retention Marketing Coordinator role supports the execution of Bushbalm’s retention marketing program with a key focus on our email and SMS programs.
This newly created role is highly detail‑oriented and process‑driven, focused on building, QAing, and deploying campaigns that support product launches, promotions, and evergreen revenue goals.
The starting salary range for this position is $45,000 to $55,000 CAD.
Responsibilities: Campaign Deployment:
Manage the end‑to‑end execution of Email and SMS campaigns, including one‑time broadcasts and automated flows (Welcome, Abandoned Cart, Post‑Purchase, and Win‑back). Leverage AI tools to assist with copy iteration, subject line testing, and campaign optimization.
Rigorous Quality Assurance (QA):
Serve as the final line of defense by testing links, discount codes, segmentation logic, and creative rendering across devices to ensure a flawless customer experience.
Launch & Promo Support:
Coordinate the technical setup for product launches and site‑wide promotions, ensuring all retention touchpoints are synchronized and functional.
Audience Segmentation:
Build and maintain customer segments within ESP and SMS platforms to ensure the right message reaches the right customer at the right time. Use AI‑assisted insights to refine targeting and personalization.
Performance Monitoring:
Track and report on core retention KPIs, including Open Rates, Click‑Through Rates (CTR), Unsubscribe Rates, and Revenue per Recipient, using AI‑supported analysis to identify optimization opportunities.
Cross‑Functional Collaboration:
Partner closely with the Senior Strategist and Brand Marketing Manager to align retention campaigns with Bushbalm’s product launches, retail moments (Ulta, Amazon, etc.), promotions, and evergreen priorities.
Who You Are: Platform Experience:
You have 1‑2 years experience with industry‑standard retention tools like Klaviyo and Postscript.
Detail‑Obsessed:
You have a natural knack for spotting typos or broken links that others might miss.
Process‑Driven:
You enjoy following (and improving) checklists and workflows to ensure nothing falls through the cracks.
Technical Aptitude:
Comfortable navigating e‑commerce backends and automation logic. Experience with tools like Hubspot or monday.com is a significant plus.
DTC Familiarity:
An understanding of the DTC landscape, ideally within the beauty or wellness space.
Competitive salary and comprehensive benefits package.
Flexible work environment (remote/hybrid options where applicable).
Health and wellness benefits, including a lifestyle spending account.
Professional development opportunities to support career growth.
Free access to our award‑winning products.
Inclusive and dynamic company culture with team‑building events.
This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!
PROJECT Bushbalm is launching a new product designed to treat ingrown hairs.
The launch will include a 48‑hour promotion offering 15% off for subscribers.
Your Task Create a simple wireframe for a promotional email supporting this launch.
Your wireframe should show the structure of the email, including the sections you would include and the order they would appear. This exercise is meant to understand how you think about email structure, targeting, and messaging—not a fully designed email.
Please focus on your reasoning and decision‑making behind the layout, audience selection, and subject line rather than visual design.
Please also include:
1.
Audience Segment
– What audience would you send this email to? – Briefly explain why you chose this segment.
2.
Email Wireframe
– Outline the structure of the email. This can be written out or visually sketched.
3.
Subject Line
– Write one subject line for this campaign.
You can create the wireframe in any format you prefer (Google Doc, Figma, Canva, Notion, or a simple sketch). We are not looking for a polished design; we’re interested in how you think about email structure and targeting.
Submission Please submit your wireframe as a PDF or image.
Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.
Why Join Us Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e‑commerce.
By joining you'll understand what goes into a fast growing direct‑to‑consumer beauty company.
FAQs Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.
We're still a small, tight knit team. Most of our team is located in Ottawa, Canada, but we now have employees spanning across the world remotely.
To date, Bushbalm is in over 5,000 waxing salons, and on shelves nationwide at Ulta Beauty.
We're growing our team and departments at a fast pace. Our most mature departments are Marketing and Product Development.
Other departments that are well established include Operations, Customer Service, Design and Finance.
Our team is primarily headquartered in Ottawa, Canada.
We're open to remote candidates, but would like to hire first in Ottawa, so we can gather easily. In regards to your workday, we are a flex model and allow employees to work remote when they wish.
#J-18808-Ljbffr