Marketing Automation / Email Marketing
neteffects, Saint Paul, MN, United States
Digital Marketing Specialist (Email and Journey Execution)
Duration: 2 year contract
Pay Range: $35.00 - $41.00
Location: Onsite in Mounds View, MN
We are expanding our digital marketing capabilities to better engage healthcare professionals (HCPs) and support our sales teams. We are seeking a
Digital Marketing Specialist
to help build, deploy, and optimize email campaigns and customer journeys using
Salesforce Marketing Cloud .
This role is ideal for someone with hands‑on email marketing experience who enjoys executing digital campaigns and improving customer engagement.
Key Responsibilities
Email Campaign Execution:
Build, test, and deploy emails in
Salesforce Marketing Cloud (Email Studio)
while ensuring brand consistency and quality assurance.
Customer Journeys:
Set up and manage
Journey Builder campaigns , including entry sources, timing, and multi‑step communications.
Personalization & Logic:
Implement
decision splits and basic journey logic
to support personalized experiences.
Audience Management:
Create and maintain
data extensions, segmented lists, and suppression lists .
Automation Support:
Assist with
Automation Studio workflows , including imports, audience refreshes, and campaign preparation.
Reporting:
Track and summarize campaign performance metrics such as
delivery, open rate, click‑through rate, bounce rate, and unsubscribes .
Collaboration:
Work with marketing, creative, analytics, compliance, and sales teams to execute campaigns and follow established processes.
Required Qualifications
Bachelor’s degree
in Marketing, Communications, Business, or a related field (or equivalent experience).
2–5 years of experience
in email marketing, marketing automation, or marketing operations.
Hands‑on experience with
Salesforce Marketing Cloud or a similar marketing automation platform .
Experience building emails, supporting customer journeys, and managing audience lists.
Preferred Qualifications
Experience with
Automation Studio
workflows.
Familiarity with
Salesforce Marketing Cloud reporting
and campaign performance analysis.
Basic
HTML/CSS knowledge
for email troubleshooting.
Strong attention to detail and ability to work across teams.
Benefits: (employee contribution)
Health insurance
Health savings account
Dental insurance
Vision insurance
Flexible spending accounts
Life insurance
Retirement plan
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr
Pay Range: $35.00 - $41.00
Location: Onsite in Mounds View, MN
We are expanding our digital marketing capabilities to better engage healthcare professionals (HCPs) and support our sales teams. We are seeking a
Digital Marketing Specialist
to help build, deploy, and optimize email campaigns and customer journeys using
Salesforce Marketing Cloud .
This role is ideal for someone with hands‑on email marketing experience who enjoys executing digital campaigns and improving customer engagement.
Key Responsibilities
Email Campaign Execution:
Build, test, and deploy emails in
Salesforce Marketing Cloud (Email Studio)
while ensuring brand consistency and quality assurance.
Customer Journeys:
Set up and manage
Journey Builder campaigns , including entry sources, timing, and multi‑step communications.
Personalization & Logic:
Implement
decision splits and basic journey logic
to support personalized experiences.
Audience Management:
Create and maintain
data extensions, segmented lists, and suppression lists .
Automation Support:
Assist with
Automation Studio workflows , including imports, audience refreshes, and campaign preparation.
Reporting:
Track and summarize campaign performance metrics such as
delivery, open rate, click‑through rate, bounce rate, and unsubscribes .
Collaboration:
Work with marketing, creative, analytics, compliance, and sales teams to execute campaigns and follow established processes.
Required Qualifications
Bachelor’s degree
in Marketing, Communications, Business, or a related field (or equivalent experience).
2–5 years of experience
in email marketing, marketing automation, or marketing operations.
Hands‑on experience with
Salesforce Marketing Cloud or a similar marketing automation platform .
Experience building emails, supporting customer journeys, and managing audience lists.
Preferred Qualifications
Experience with
Automation Studio
workflows.
Familiarity with
Salesforce Marketing Cloud reporting
and campaign performance analysis.
Basic
HTML/CSS knowledge
for email troubleshooting.
Strong attention to detail and ability to work across teams.
Benefits: (employee contribution)
Health insurance
Health savings account
Dental insurance
Vision insurance
Flexible spending accounts
Life insurance
Retirement plan
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr