Marketing Specialist - Exempt Marketing Specialist - Exempt
Mindlance, Saint Paul, MN, United States
Job Details
Industry: HealthTech
Job Title: Digital Marketing Specialist
Duration: 24 Months
Location: Mounds View, MN
Job Description
We are seeking a Digital Marketing Specialist (Email and Journey Execution) to support the expansion of digital marketing capabilities and enhance engagement with healthcare professionals (HCPs).
This role plays a critical part in building, deploying, and optimizing email campaigns and customer journeys using Salesforce Marketing Cloud.
The ideal candidate will have hands‑on experience in email marketing, strong attention to detail, and foundational marketing automation expertise to drive engagement and campaign effectiveness.
Roles & Responsibilities
Build, edit, test, and deploy email campaigns using Salesforce Marketing Cloud (Email Studio)
Ensure brand consistency, mobile responsiveness, and perform thorough QA on links, images, and personalization
Coordinate email send readiness including scheduling, approvals, sender settings, and test sends
Configure and manage customer journeys using Journey Builder with multi‑step communications and timing controls
Set up entry sources (data extensions/audiences), validate entry counts, and manage re‑entry and entry rules
Implement decision splits and branching logic for personalized customer experiences
Apply suppression rules, exclusions, and journey exit criteria to ensure proper audience flow
Perform end‑to‑end QA of journeys and monitor live journeys for performance and issues
Create and maintain data extensions, segmented audiences, and suppression lists
Validate data integrity including field mapping, required fields, and sendability
Build and maintain basic automations in Automation Studio (imports, workflows, audience refreshes)
Monitor automation runs and elevate issues when necessary
Analyze campaign performance metrics such as delivery rate, open rate, click‑through rate, bounce rate, and unsubscribe rate
Support A/B testing initiatives for subject lines, content, and send timing
Collaborate with marketing, creative, compliance, analytics, and sales teams to ensure campaign alignment and execution
Follow established processes for intake, build, QA, and approvals
Must Have
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
2–5 years of experience in email marketing, marketing operations, or marketing automation
Hands‑on experience with Salesforce Marketing Cloud or similar platforms
Working knowledge of Email Studio and Journey Builder
Experience building emails, configuring sends, and managing customer journeys
Experience creating and managing data extensions and audience lists
Strong attention to detail and ability to manage multiple campaigns simultaneously
Nice to Have
Experience with Automation Studio (imports, workflows, file drops, audience refreshes)
Familiarity with Salesforce Marketing Cloud reporting and performance analysis
Basic knowledge of HTML/CSS for email customization and troubleshooting
Experience working in structured workflows with intake, QA, and approvals
Strong organizational and communication skills
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
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Industry: HealthTech
Job Title: Digital Marketing Specialist
Duration: 24 Months
Location: Mounds View, MN
Job Description
We are seeking a Digital Marketing Specialist (Email and Journey Execution) to support the expansion of digital marketing capabilities and enhance engagement with healthcare professionals (HCPs).
This role plays a critical part in building, deploying, and optimizing email campaigns and customer journeys using Salesforce Marketing Cloud.
The ideal candidate will have hands‑on experience in email marketing, strong attention to detail, and foundational marketing automation expertise to drive engagement and campaign effectiveness.
Roles & Responsibilities
Build, edit, test, and deploy email campaigns using Salesforce Marketing Cloud (Email Studio)
Ensure brand consistency, mobile responsiveness, and perform thorough QA on links, images, and personalization
Coordinate email send readiness including scheduling, approvals, sender settings, and test sends
Configure and manage customer journeys using Journey Builder with multi‑step communications and timing controls
Set up entry sources (data extensions/audiences), validate entry counts, and manage re‑entry and entry rules
Implement decision splits and branching logic for personalized customer experiences
Apply suppression rules, exclusions, and journey exit criteria to ensure proper audience flow
Perform end‑to‑end QA of journeys and monitor live journeys for performance and issues
Create and maintain data extensions, segmented audiences, and suppression lists
Validate data integrity including field mapping, required fields, and sendability
Build and maintain basic automations in Automation Studio (imports, workflows, audience refreshes)
Monitor automation runs and elevate issues when necessary
Analyze campaign performance metrics such as delivery rate, open rate, click‑through rate, bounce rate, and unsubscribe rate
Support A/B testing initiatives for subject lines, content, and send timing
Collaborate with marketing, creative, compliance, analytics, and sales teams to ensure campaign alignment and execution
Follow established processes for intake, build, QA, and approvals
Must Have
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
2–5 years of experience in email marketing, marketing operations, or marketing automation
Hands‑on experience with Salesforce Marketing Cloud or similar platforms
Working knowledge of Email Studio and Journey Builder
Experience building emails, configuring sends, and managing customer journeys
Experience creating and managing data extensions and audience lists
Strong attention to detail and ability to manage multiple campaigns simultaneously
Nice to Have
Experience with Automation Studio (imports, workflows, file drops, audience refreshes)
Familiarity with Salesforce Marketing Cloud reporting and performance analysis
Basic knowledge of HTML/CSS for email customization and troubleshooting
Experience working in structured workflows with intake, QA, and approvals
Strong organizational and communication skills
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
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