Director of Ecommerce
Girls in Real Life, Costa Mesa, CA, United States
Overview
Director of E-Commerce | Costa Mesa, California (In-Office)
About Modern Gents
Modern Gents is on a mission to disrupt the traditional diamond industry. We’ve helped over 1 million customers choose high-quality, affordable engagement and wedding rings — and we’re just getting started.
We believe love should be celebrated without financial pressure. By offering beautiful, durable rings at fair prices, we help couples prioritize experiences, memories, and real life together over outdated expectations.
We’re looking for a Director of E-Commerce to own the performance and evolution of our digital storefront and help scale the next phase of growth.
About the Role
The Director of E-Commerce is responsible for maximizing revenue and performance across our online store. This role sits at the intersection of marketing, merchandising, product, and technology — ensuring that traffic converts into revenue and customers have a seamless shopping experience.
You will own the strategy and execution behind our website performance, promotions, merchandising, and conversion optimization efforts. You’ll work closely with the founders, growth team, creative team, product team, and development partners to continuously improve the customer journey and unlock new revenue opportunities.
This is a hands-on leadership role that combines strategic thinking with operational execution.
This is a full-time, in-office role based in Costa Mesa, California.
What You’ll Do
- Own Website Revenue Performance
- Improve conversion rate, average order value (AOV), and revenue per visitor
- Analyze funnel performance and identify opportunities for improvement
- Partner with the growth team to optimize landing pages for paid traffic
- Lead Conversion Rate Optimization (CRO)
- Develop and execute a structured experimentation roadmap
- Collaborate with CRO partners to design and implement A/B tests
- Improve product pages, cart experience, and checkout flows
- Own Merchandising Strategy
- Manage how products are presented and prioritized across the site
- Optimize product collections, bundles, and upsells
- Identify opportunities to increase AOV through merchandising and offers
- Own Promotional Strategy
- Plan and execute sitewide promotions and campaign launches
- Coordinate promotions with marketing, lifecycle, and product teams
- Ensure promotional strategy supports both growth and profitability
- Own the Digital Commerce Platform
- Partner closely with internal developers and external development teams to plan, scope, and ship site improvements
- Translate business goals into clear technical requirements and development tickets
- Manage the website roadmap and prioritize development resources
- Ensure landing pages, merchandising features, and CRO tests are implemented efficiently
- Oversee Technical E-Commerce Infrastructure
- Manage integrations across the e-commerce tech stack including analytics, lifecycle marketing, personalization, and operational systems
- Work with developers on front-end UX improvements and feature development
- Identify opportunities to improve site speed, performance, and mobile experience
- Evaluate and implement tools that improve conversion, merchandising, and user experience
- Collaborate Cross-Functionally
- Work with the growth team on landing page strategy and paid traffic performance
- Partner with the content and creative team on product page assets and merchandising visuals
- Coordinate with product and operations teams on launches and inventory planning
Key Metrics You’ll Own
- Conversion Rate
- Average Order Value (AOV)
- Revenue Per Visitor (RPV)
- Add-to-Cart Rate
- Checkout Completion Rate
- Overall Website Revenue Performance
You Might Be a Great Fit If You
- Have 5–8+ years of experience in e-commerce or digital commerce
- Have experience managing or optimizing a Shopify or headless Shopify storefront
- Are comfortable working directly with developers and technical teams
- Can translate business goals into clear technical requirements and roadmaps
- Have strong experience with CRO, merchandising, and website optimization
- Are highly analytical and comfortable making decisions based on data
- Thrive in a fast-moving, entrepreneurial environment
- Are excited to work closely with founders and help scale a growing brand
Nice to Have
- Experience working with headless Shopify environments (Hydrogen, React, Next.js, etc.)
- Familiarity with modern e-commerce analytics tools such as GA4, Triple Whale, or similar platforms
- Experience working with experimentation and A/B testing tools
Compensation
Competitive salary + performance bonuses.
Why Join Modern Gents
- Help disrupt a traditional industry
- Work closely with founders in a fast-moving environment
- Be part of a brand that has served over 1 million customers
- Make a direct impact on the next phase of growth
- If you\'re excited about building and optimizing a best-in-class e-commerce experience, we\'d love to hear from you.