Marketing Director

About Vital Lyfe: Vital Lyfe is a tech company redefining water autonomy through innovation, creating a new category of personal water‑making technology built to scale where infrastructure can’t.

Mission: Own and evolve the Vital Lyfe brand and marketing engine end-to-end. Translate technical innovation into compelling, scalable narratives and drive measurable growth across channels, partnerships, and activations.

What You’ll Do

Brand & Narrative Leadership

• Own brand positioning, voice, and messaging architecture
• Translate complex engineering into clear, human‑centered storytelling
• Lead campaign narrative development across launches and milestones
• Ensure brand consistency across digital, retail, PR, and experiential touchpoints
• Own and evolve long‑term brand vision

Growth & Distribution

• Develop and execute integrated marketing strategies
• Oversee paid, organic, partnerships, influencer, and seeding initiativesOwn event, activation, and experiential strategy and execution
• Drive measurable demand generation and revenue growth
• Align marketing efforts with sales and retail expansion goals

Team & Agency Leadership

• Manage and coordinate external agencies (content, design, paid)
• Build internal marketing processes and operating cadence
• Define KPIs and report performance to leadership
• Identify and hire future marketing team members as needed

What We’re Looking For

• Bachelor’s degree in relevant field, OR high school diploma/ equivalency certificate with 7+ years of professional experience
• 5+ years in brand, marketing, or growth leadership roles
• Experience translating technical or hardware products into strong consumer narratives
• Demonstrated ability to build marketing systems from the ground up
• Strong strategic thinking with execution bias
• Comfort operating in ambiguity and fast‑paced startup environments
• Experience managing agencies and cross‑functional teams
• Clear understanding of performance marketing and ROI accountability

Why Join Vital Lyfe?

• Build the marketing engine for a category-defining hardware company
• Shape the narrative around water autonomy and climate resilience
• Early leadership ownership in a high‑growth environment
• Work alongside a mission-driven engineering and product team

Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered).

Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

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