Director of Franchise Development, Purpose Brands

Purpose Brands, LLC is the global leader in health and wellness franchising, with more than 7000 locations around the world. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose-driven wellness franchises and services. Our franchise brands include Anytime Fitness, The Bar Method, Waxing the City, Orangetheory Fitness and Basecamp Fitness.

Purpose/Impact: (Duties & Essential Functions)

• Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets
• Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brands
• Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects
• Conduct market mapping and territory analysis in partnership with the real estate team, to identify high-potential growth areas
• Build and maintain a strong pipeline of qualified leads
• Guide candidates through the full sales lifecycle from initial contact through signing
• Deliver compelling brand presentations and discovery day experiences
• Partner cross-functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planning
• Maintain accurate pipeline reporting, forecasting, and performance tracking
• Represent the brand at industry events, expos, and networking opportunities

Strengths and Background

• Minimum 5 years of experience in franchise development
• Demonstrated success in sourcing, influencing, and closing franchise agreements
• Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies
• Proven ability to “hunt” for qualified leads and build a high-conversion pipeline
• Experience working in a fast-paced, performance-driven environment
• Consistent track record of meeting or exceeding annual sales and development goals
• Excellent communication, negotiation, and presentation skills
• Highly self-motivated, results-oriented, and disciplined
• Strong organizational and CRM management skills

Competencies

• Strategic thinker with strong analytical skills
• A “hunter” mentality
• Resilient and persistent with a competitive drive
• Relationship-builder with strong influence and persuasion abilities
• Ability to manage multiple territories and priorities simultaneously
• Comfortable with accountability and performance metrics

Salary Range: $75k - $95k Base + Commission opportunity tied to sales performance.

What’s in it for you?

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE

Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

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