Principal Product Manager - Technical, Agentic Ads Localization (Advertising)
Amazon, New York, NY, United States
Principal Product Manager - Technical, Agentic Ads Localization
Job ID: 3202594 | Amazon.com Services LLC
At Amazon Ads, we’re re‑imagining the advertising landscape through advanced generative AI technologies and AI agents, revolutionizing how millions of customers discover products and engage with brands online. We are at the forefront of re‑inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights.
Amazon is looking for a Principal Technical Product Manager to lead the strategy and execution of transforming creative and content localization experiences leveraging AI agents and LLMs to help advertisers build culturally‑adaptive ad creatives and content for full‑funnel advertising across all ad formats – image, videos, audio, and text. This product manager will innovate leveraging agentic tools to generate localized ad creatives that are performance‑optimized, preserve brand voice of advertisers, culturally‑personalized, and fully compliant with Amazon Ads policies. They will also innovate in building core services and tools to enable any ads agent and skills across Amazon Ads to be multi‑lingual and multi‑cultural from day‑1.
Key Responsibilities
Own the vision and strategy for building Agentic AI‑driven Localization products and features.
Own the vision and strategy for enabling all Amazon Ads‑wide agents to be multi‑lingual and multi‑cultural.
Write documents that work backwards from different types of customers, including advertisers and agent builders.
Dive deep into competitive and existing Amazon offerings.
Partner effectively with other leaders in product, design, engineering, science, and business intelligence to influence priorities and drive alignment.
Plan and deliver on executive‑level goals to deliver proof of concept as well as production‑scale solutions.
Exhibit excellent judgment on how to prioritize between emerging technologies and existing ones for right‑sized features, architectural improvements, and revenue entitlement.
Monitor project execution and ensure that delivery is to the appropriate levels of quality and in line with target dates.
Day in the Life Your day will be a dynamic blend of strategic thinking and collaborative problem‑solving. You'll engage with cross‑functional teams, exploring breakthrough AI‑driven advertising technologies that connect customers with brands in meaningful ways. Expect to dive deep into complex challenges, prototype innovative solutions, and translate inventive concepts into tangible product experiences with the agility of a startup but at Amazon scale. Day‑to‑day activities include:
Meet 1x1 with agent builders and advertisers to understand their pain points and needs.
Partner with internal stakeholders to develop a vision for generative AI experiences as well as tools.
Prepare shaping documents, BRDs, PR FAQs, and other artifacts.
Deep dive voice‑of‑the‑customer feedback and quality benchmark results.
Review publications for new developments.
Work 1x1 with engineers and scientists.
About the Team The Ads AI Core Infrastructure (ACI) team builds foundational AI systems that accelerate development of advertising‑aware agents and Ads foundational models like Ads Nova, enabling rapid creation, testing, and deployment of agentic experiences for 1P and 3P partners.
Basic Qualifications
2+ years of end‑to‑end product delivery experience.
8+ years of technical product or program management experience.
Bachelor's degree.
Experience with feature delivery and trade‑offs of a product.
Experience owning/driving roadmap strategy and definition.
Experience leading engineering discussions around technology decisions and strategy related to a product.
Experience in technical product management.
Preferred Qualifications
Experience leading cross‑organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority.
Experience working with and influencing senior‑level stakeholders.
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is USD 197,900.00 – 267,800.00 annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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At Amazon Ads, we’re re‑imagining the advertising landscape through advanced generative AI technologies and AI agents, revolutionizing how millions of customers discover products and engage with brands online. We are at the forefront of re‑inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights.
Amazon is looking for a Principal Technical Product Manager to lead the strategy and execution of transforming creative and content localization experiences leveraging AI agents and LLMs to help advertisers build culturally‑adaptive ad creatives and content for full‑funnel advertising across all ad formats – image, videos, audio, and text. This product manager will innovate leveraging agentic tools to generate localized ad creatives that are performance‑optimized, preserve brand voice of advertisers, culturally‑personalized, and fully compliant with Amazon Ads policies. They will also innovate in building core services and tools to enable any ads agent and skills across Amazon Ads to be multi‑lingual and multi‑cultural from day‑1.
Key Responsibilities
Own the vision and strategy for building Agentic AI‑driven Localization products and features.
Own the vision and strategy for enabling all Amazon Ads‑wide agents to be multi‑lingual and multi‑cultural.
Write documents that work backwards from different types of customers, including advertisers and agent builders.
Dive deep into competitive and existing Amazon offerings.
Partner effectively with other leaders in product, design, engineering, science, and business intelligence to influence priorities and drive alignment.
Plan and deliver on executive‑level goals to deliver proof of concept as well as production‑scale solutions.
Exhibit excellent judgment on how to prioritize between emerging technologies and existing ones for right‑sized features, architectural improvements, and revenue entitlement.
Monitor project execution and ensure that delivery is to the appropriate levels of quality and in line with target dates.
Day in the Life Your day will be a dynamic blend of strategic thinking and collaborative problem‑solving. You'll engage with cross‑functional teams, exploring breakthrough AI‑driven advertising technologies that connect customers with brands in meaningful ways. Expect to dive deep into complex challenges, prototype innovative solutions, and translate inventive concepts into tangible product experiences with the agility of a startup but at Amazon scale. Day‑to‑day activities include:
Meet 1x1 with agent builders and advertisers to understand their pain points and needs.
Partner with internal stakeholders to develop a vision for generative AI experiences as well as tools.
Prepare shaping documents, BRDs, PR FAQs, and other artifacts.
Deep dive voice‑of‑the‑customer feedback and quality benchmark results.
Review publications for new developments.
Work 1x1 with engineers and scientists.
About the Team The Ads AI Core Infrastructure (ACI) team builds foundational AI systems that accelerate development of advertising‑aware agents and Ads foundational models like Ads Nova, enabling rapid creation, testing, and deployment of agentic experiences for 1P and 3P partners.
Basic Qualifications
2+ years of end‑to‑end product delivery experience.
8+ years of technical product or program management experience.
Bachelor's degree.
Experience with feature delivery and trade‑offs of a product.
Experience owning/driving roadmap strategy and definition.
Experience leading engineering discussions around technology decisions and strategy related to a product.
Experience in technical product management.
Preferred Qualifications
Experience leading cross‑organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority.
Experience working with and influencing senior‑level stakeholders.
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is USD 197,900.00 – 267,800.00 annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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