Segment Marketing Manager - DDX (Data Driven Customer Experience)
Sherwin-Williams, Cleveland, OH, United States
Cleveland, OH, United States
Job Description
This is not a remote/hybrid position and will report to our Global Headquarters in Cleveland, Ohio 5x a week. Responsibilities
Core Responsibilities Stakeholder Liaison for Pro & DIY Segments Be an indispensable partner to Pro and DIY segment leaders to understand business needs, customer journeys, and growth goals. Represent stakeholder interests to DDX and agency partners; ensure alignment on objectives, scope, timelines, and success criteria. Translate business needs into clear, actionable briefs and prioritize work that delivers measurable impact. Database Marketing & Lifecycle Orchestration (CRM, SMS, Email, Rep Call Support) Drive audience/campaign planning and activation across CRM, email, SMS, and rep call support workflows; ensure list governance, segmentation logic, contact strategies, and cadence are fit-for-purpose. Partner with DDX SMEs on data activation, integrations, and marketing technology enablement; ensure compliance with privacy, preference, and opt-in rules. Support creation and maintenance of journey maps/playbooks for acquisition, onboarding, repurchase, retention, and reactivation across Pro and DIY. Work closely with DDX stakeholders to help quantify audience size and opportunity by segment; build actionable segmentations/personas tied to shopping behaviors, value, lifecycle stage, and channel engagement. Aggregate and socialize insights on shopping behaviors (e.g., project frequency, basket composition, store vs. digital preferences) and program engagement (channel effectiveness, creative resonance, offer response) Measurement, Test & Learn, and Analytics Align with Marketing Segment teams to establish KPIs and learning agendas by program (e.g., CRM/SMS/email funnels, rep call outcomes, retention lift, lifetime value, CAC/ROI). Work with Measurement teams to design and run A/B and multivariate tests; partner with analytics to measure incrementality and attribution and translate findings into concrete optimizations. Ensure executive-ready performance narratives and recommendations by DDX teams that connect activity to business impact (revenue, margin, loyalty, and incrementality). Project Prioritization & Delivery Excellence Work closely with PMO team to ensure necessary information for intake, triage, and prioritization for Pro & DIY requests into DDX; balance speed-to-market with quality and compliance. Ensure on-time, accurate, polished deliverables (technology implementations, data activations, analyses, dashboards, and executive summaries). Cross-Functional Alignment & Thought Leadership Be the “dot-connector” across DDX, MarTech, Data Science, IT, Legal/Privacy, and agency partners; reuse and scale solutions across Pro and DIY where practical. Champion customer-centered, data-driven decision-making; evangelize best practices in audience strategy, messaging cadence, and measurement. Anticipate risks, address dependencies early, and lead solutions to complex problems with a test-and-learn mindset. Success Milestones First 90 Days Exposure and deep understanding of each of the DDX teams and their role in supporting the PRO and DIY segments. Build relationships with Pro & DIY stakeholders and DDX SMEs; map goals, KPIs, and in-flight initiatives. Audit current CRM/SMS/email/rep call programs, data sources, and reporting; identify quick-win optimizations. Deep understanding of intake/prioritization process and aligned KPI framework across major programs with Measurement teams. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships. Qualifications
FORMAL EDUCATION: Required: Bachelor's Degree KNOWLEDGE & EXPERIENCE: Required: 2+ years working with sales & marketing technology (such as a CRM system); experience managing technical implementations 2+ years of field sales experience; or experience supporting field sales teams Experience managing relationships with internal or external stakeholders Experience managing or collaborating with vendors/agencies or other external partners Preferred: 5+ years in field sales role or support role Experience with customer relationship marketing, digital marketing and/or customer analytics Familiarity with marketing technology, marketing operations, customer data Experience with project management software/tooling (JIRA, Workfront, Trello, Basecamp, or similar) About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your
Possible At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process. Job Info
Job Identification 2606356 Job Category Marketing Posting Date 03/18/2026, 12:35 PM Apply Before 03/25/2026, 03:00 AM Locations USA OH Cleveland Global Headquarters Employment Category Full-time regular Relocation Package Yes, Within Company Policy
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This is not a remote/hybrid position and will report to our Global Headquarters in Cleveland, Ohio 5x a week. Responsibilities
Core Responsibilities Stakeholder Liaison for Pro & DIY Segments Be an indispensable partner to Pro and DIY segment leaders to understand business needs, customer journeys, and growth goals. Represent stakeholder interests to DDX and agency partners; ensure alignment on objectives, scope, timelines, and success criteria. Translate business needs into clear, actionable briefs and prioritize work that delivers measurable impact. Database Marketing & Lifecycle Orchestration (CRM, SMS, Email, Rep Call Support) Drive audience/campaign planning and activation across CRM, email, SMS, and rep call support workflows; ensure list governance, segmentation logic, contact strategies, and cadence are fit-for-purpose. Partner with DDX SMEs on data activation, integrations, and marketing technology enablement; ensure compliance with privacy, preference, and opt-in rules. Support creation and maintenance of journey maps/playbooks for acquisition, onboarding, repurchase, retention, and reactivation across Pro and DIY. Work closely with DDX stakeholders to help quantify audience size and opportunity by segment; build actionable segmentations/personas tied to shopping behaviors, value, lifecycle stage, and channel engagement. Aggregate and socialize insights on shopping behaviors (e.g., project frequency, basket composition, store vs. digital preferences) and program engagement (channel effectiveness, creative resonance, offer response) Measurement, Test & Learn, and Analytics Align with Marketing Segment teams to establish KPIs and learning agendas by program (e.g., CRM/SMS/email funnels, rep call outcomes, retention lift, lifetime value, CAC/ROI). Work with Measurement teams to design and run A/B and multivariate tests; partner with analytics to measure incrementality and attribution and translate findings into concrete optimizations. Ensure executive-ready performance narratives and recommendations by DDX teams that connect activity to business impact (revenue, margin, loyalty, and incrementality). Project Prioritization & Delivery Excellence Work closely with PMO team to ensure necessary information for intake, triage, and prioritization for Pro & DIY requests into DDX; balance speed-to-market with quality and compliance. Ensure on-time, accurate, polished deliverables (technology implementations, data activations, analyses, dashboards, and executive summaries). Cross-Functional Alignment & Thought Leadership Be the “dot-connector” across DDX, MarTech, Data Science, IT, Legal/Privacy, and agency partners; reuse and scale solutions across Pro and DIY where practical. Champion customer-centered, data-driven decision-making; evangelize best practices in audience strategy, messaging cadence, and measurement. Anticipate risks, address dependencies early, and lead solutions to complex problems with a test-and-learn mindset. Success Milestones First 90 Days Exposure and deep understanding of each of the DDX teams and their role in supporting the PRO and DIY segments. Build relationships with Pro & DIY stakeholders and DDX SMEs; map goals, KPIs, and in-flight initiatives. Audit current CRM/SMS/email/rep call programs, data sources, and reporting; identify quick-win optimizations. Deep understanding of intake/prioritization process and aligned KPI framework across major programs with Measurement teams. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships. Qualifications
FORMAL EDUCATION: Required: Bachelor's Degree KNOWLEDGE & EXPERIENCE: Required: 2+ years working with sales & marketing technology (such as a CRM system); experience managing technical implementations 2+ years of field sales experience; or experience supporting field sales teams Experience managing relationships with internal or external stakeholders Experience managing or collaborating with vendors/agencies or other external partners Preferred: 5+ years in field sales role or support role Experience with customer relationship marketing, digital marketing and/or customer analytics Familiarity with marketing technology, marketing operations, customer data Experience with project management software/tooling (JIRA, Workfront, Trello, Basecamp, or similar) About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your
Possible At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process. Job Info
Job Identification 2606356 Job Category Marketing Posting Date 03/18/2026, 12:35 PM Apply Before 03/25/2026, 03:00 AM Locations USA OH Cleveland Global Headquarters Employment Category Full-time regular Relocation Package Yes, Within Company Policy
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