Customer Development Executive
Colgate, New York, NY, United States
Established in 1806 as a small soap and candle business in New York City, Colgate‑Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate‑Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate‑Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Job Title
Customer Development Executive Location
On‑site – Bhatinda, Punjab, India Travel
75% of time or more Job Purpose
Ensure width and depth of distribution of Colgate‑Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone. Job Context
Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockists, Distributor Sales Representative and Pilot Sales Representatives across the zone. Key Accountabilities
Trade management
Identify new markets/accounts and bring them under direct coverage on a regular basis. Ensure addition of specialty wholesalers. Ensure stores in route list are classified according to the accurate RE. Ensure that SSM efforts are advised to reduce the number of non‑purchasers. Ensure optimum usage of activations to drive sales.
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
In‑Store Management
Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route). Market Updates
Secure and draw insights from any competitive information available in public domain regarding:
New products. Activities. Schemes. Any other developments.
Data Based Working and Communication
Use data to drive overall business performance. Setting objectives for market visits. Reviewing sales associates and PSR performance against plan. Reviewing stockists performance against plan. Developing and Training
Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding). Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs. Acknowledge any issues faced by sales associates in the field and provide support to resolve it. Meetings
Conduct effective monthly and weekly sales associates meetings. Reporting
Compile reports and information as per requirements communicated by AM. Relationship Building
Maintain trust and understanding in working with stockists and trade in general, especially partner with key wholesalers to drive business.
Share success stories and Communicate programs to build off‑takes. Mutually work towards category growth. Resolve issues, etc.
Required Qualifications
2 plus years of work experience in FMCG companies. Post Graduate or Masters in Business Administration. Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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Customer Development Executive Location
On‑site – Bhatinda, Punjab, India Travel
75% of time or more Job Purpose
Ensure width and depth of distribution of Colgate‑Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone. Job Context
Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockists, Distributor Sales Representative and Pilot Sales Representatives across the zone. Key Accountabilities
Trade management
Identify new markets/accounts and bring them under direct coverage on a regular basis. Ensure addition of specialty wholesalers. Ensure stores in route list are classified according to the accurate RE. Ensure that SSM efforts are advised to reduce the number of non‑purchasers. Ensure optimum usage of activations to drive sales.
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
In‑Store Management
Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route). Market Updates
Secure and draw insights from any competitive information available in public domain regarding:
New products. Activities. Schemes. Any other developments.
Data Based Working and Communication
Use data to drive overall business performance. Setting objectives for market visits. Reviewing sales associates and PSR performance against plan. Reviewing stockists performance against plan. Developing and Training
Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding). Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs. Acknowledge any issues faced by sales associates in the field and provide support to resolve it. Meetings
Conduct effective monthly and weekly sales associates meetings. Reporting
Compile reports and information as per requirements communicated by AM. Relationship Building
Maintain trust and understanding in working with stockists and trade in general, especially partner with key wholesalers to drive business.
Share success stories and Communicate programs to build off‑takes. Mutually work towards category growth. Resolve issues, etc.
Required Qualifications
2 plus years of work experience in FMCG companies. Post Graduate or Masters in Business Administration. Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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