Retention & Lifecycle Manager
Starhold, New York, NY, United States
Location: Hybrid (candidates based in the NY tri‑state area strongly preferred; onsite 1–2x per month)
Reports to: Chief Marketing Officer
Compensation: $100k - $130k + Bonus
Venus et Fleur is a luxury floral brand specializing in creating high‑quality, long‑lasting arrangements using our signature Eternity® florals. Our innovative preservation techniques and elegant packaging have made us a popular choice for gift‑giving, special events, and interior design. We are committed to delivering the most exceptional customer experiences and expanding our presence in the global market. For us, it is a dream to be a company that is forever aligned with luxury florals, exquisite craftsmanship, and a dedicated commitment to celebrating life’s most memorable moments.
The Opportunity Overview: Venus et Fleur is seeking a Retention & Lifecycle Manager to own and scale returning customer revenue. Reporting to the CMO, this role will inherit the retention program with existing traction and a mandate to build it into a best‑in‑class function that scales revenue without sacrificing the brand experience that makes Venus et Fleur exceptional.
The Role: This is a role for someone who understands that every touchpoint is an opportunity to reinforce why a customer chose Venus et Fleur in the first place - and to tell the brand’s story in a way that makes them want to come back. You think carefully about when to reach a customer and how. You’ll own the strategy and execution across email, SMS, push notifications, and triggers: building the monthly and weekly content plan, segmenting audiences, managing our existing tech stack, and proactively identifying new tools and AI‑enabled opportunities to drive performance. You’ll partner closely with a creative counterpart on the team, bringing the content vision to life together.
Desired Skills & Experience: The ideal candidate is analytical and strategic – comfortable building clusters, interpreting performance data and translating insights into action plans. You understand retention as a critical revenue channel and protect against optimizing for clicks at the expense of brand equity. You are ready to step into a high‑ownership role and make it your own.
What You Will Lead Channel Strategy and Campaign Management
Own and evolve retention strategy across email, SMS, push notifications, and triggered communications to maximize returning customer revenue while staying true to the brand’s luxury positioning
Build and manage the monthly and weekly content plan across all retention channels, ensuring every touchpoint is on‑brand, well‑timed, and purposeful
Partner with creative counterpart to manage the end‑to‑end content workflow, from briefing to deployment
Segmentation and Testing
Build and manage audience segments and cohorts, ensuring the right message reaches the right customer at the right time
Design and execute A/B tests, measure results to recommend ways of improving engagement and LTV
Identify opportunities to leverage AI‑enabled tools that enhance program performance
Partner with the Client Engagement Director to ensure high‑value customer segments are identified and handed off for personalized, white‑glove follow‑up
Maintain the existing subscription program
Performance and Reporting
Track and report on retention program health, including LTV, churn, and engagement, with a regular reporting cadence to the CMO and commercial leadership
Analyze performance following key commercial moments to inform action plans for future
Manage the existing tech stack (e.g. Klaviyo, Attentive, PushOwl)
Partner with cross‑functional teams including Social, Marketing, and Customer Excellence to ensure we reflect the brand’s premium positioning across every customer interaction
Who You Are
4–6 years of experience in retention, lifecycle marketing, or CRM, preferably at a luxury, lifestyle, or consumer brand
Proven track record of driving returning customer revenue through email and SMS programs
Proven ownership of relationship management (CRM) platforms with a strong grasp of segmentation, reporting and personalization
Hands‑on experience with Klaviyo and SMS platforms; comfort navigating and optimizing a tech stack
Strong understanding of segmentation, audience building and cohort analysis
Able to build and interpret clusters independently
Experience managing list health, deliverability and data hygiene with a working knowledge of compliance standards
Equally fluent in performance data and brand storytelling (e.g. you know how to write a brief and read a dashboard)
Exceptional communicator, both written and verbal
Highly organized, self‑directed, and comfortable owning a program with a high degree of autonomy
Understanding of luxury brands, and what it means to represent the brand values across customer touchpoints
Experience owning and scaling subscription programs is preferred
Experience in luxury goods, retail or hospitality is preferred
How to Apply Tell us a bit more about yourself Why this role: What resonates with you about leading Retention and Lifecycle Marketing at Venus et Fleur, and why do you believe this is the right environment for you? Your background: Provide a concise overview of your experience in CRM and retention, including a note of which channels you’ve managed or worked with. Segmentation and Analysis: Describe how you have created customer segments and conducted any tests to measure engagement and performance, including what metrics you measured and why. Tell us who you are: Share a bit about what motivates you both at work and outside of work.
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Reports to: Chief Marketing Officer
Compensation: $100k - $130k + Bonus
Venus et Fleur is a luxury floral brand specializing in creating high‑quality, long‑lasting arrangements using our signature Eternity® florals. Our innovative preservation techniques and elegant packaging have made us a popular choice for gift‑giving, special events, and interior design. We are committed to delivering the most exceptional customer experiences and expanding our presence in the global market. For us, it is a dream to be a company that is forever aligned with luxury florals, exquisite craftsmanship, and a dedicated commitment to celebrating life’s most memorable moments.
The Opportunity Overview: Venus et Fleur is seeking a Retention & Lifecycle Manager to own and scale returning customer revenue. Reporting to the CMO, this role will inherit the retention program with existing traction and a mandate to build it into a best‑in‑class function that scales revenue without sacrificing the brand experience that makes Venus et Fleur exceptional.
The Role: This is a role for someone who understands that every touchpoint is an opportunity to reinforce why a customer chose Venus et Fleur in the first place - and to tell the brand’s story in a way that makes them want to come back. You think carefully about when to reach a customer and how. You’ll own the strategy and execution across email, SMS, push notifications, and triggers: building the monthly and weekly content plan, segmenting audiences, managing our existing tech stack, and proactively identifying new tools and AI‑enabled opportunities to drive performance. You’ll partner closely with a creative counterpart on the team, bringing the content vision to life together.
Desired Skills & Experience: The ideal candidate is analytical and strategic – comfortable building clusters, interpreting performance data and translating insights into action plans. You understand retention as a critical revenue channel and protect against optimizing for clicks at the expense of brand equity. You are ready to step into a high‑ownership role and make it your own.
What You Will Lead Channel Strategy and Campaign Management
Own and evolve retention strategy across email, SMS, push notifications, and triggered communications to maximize returning customer revenue while staying true to the brand’s luxury positioning
Build and manage the monthly and weekly content plan across all retention channels, ensuring every touchpoint is on‑brand, well‑timed, and purposeful
Partner with creative counterpart to manage the end‑to‑end content workflow, from briefing to deployment
Segmentation and Testing
Build and manage audience segments and cohorts, ensuring the right message reaches the right customer at the right time
Design and execute A/B tests, measure results to recommend ways of improving engagement and LTV
Identify opportunities to leverage AI‑enabled tools that enhance program performance
Partner with the Client Engagement Director to ensure high‑value customer segments are identified and handed off for personalized, white‑glove follow‑up
Maintain the existing subscription program
Performance and Reporting
Track and report on retention program health, including LTV, churn, and engagement, with a regular reporting cadence to the CMO and commercial leadership
Analyze performance following key commercial moments to inform action plans for future
Manage the existing tech stack (e.g. Klaviyo, Attentive, PushOwl)
Partner with cross‑functional teams including Social, Marketing, and Customer Excellence to ensure we reflect the brand’s premium positioning across every customer interaction
Who You Are
4–6 years of experience in retention, lifecycle marketing, or CRM, preferably at a luxury, lifestyle, or consumer brand
Proven track record of driving returning customer revenue through email and SMS programs
Proven ownership of relationship management (CRM) platforms with a strong grasp of segmentation, reporting and personalization
Hands‑on experience with Klaviyo and SMS platforms; comfort navigating and optimizing a tech stack
Strong understanding of segmentation, audience building and cohort analysis
Able to build and interpret clusters independently
Experience managing list health, deliverability and data hygiene with a working knowledge of compliance standards
Equally fluent in performance data and brand storytelling (e.g. you know how to write a brief and read a dashboard)
Exceptional communicator, both written and verbal
Highly organized, self‑directed, and comfortable owning a program with a high degree of autonomy
Understanding of luxury brands, and what it means to represent the brand values across customer touchpoints
Experience owning and scaling subscription programs is preferred
Experience in luxury goods, retail or hospitality is preferred
How to Apply Tell us a bit more about yourself Why this role: What resonates with you about leading Retention and Lifecycle Marketing at Venus et Fleur, and why do you believe this is the right environment for you? Your background: Provide a concise overview of your experience in CRM and retention, including a note of which channels you’ve managed or worked with. Segmentation and Analysis: Describe how you have created customer segments and conducted any tests to measure engagement and performance, including what metrics you measured and why. Tell us who you are: Share a bit about what motivates you both at work and outside of work.
#J-18808-Ljbffr