Lead Generation Manager
Postman Law, Chicago, IL, United States
Our in‑house marketing team powers nationwide client acquisition for a growing law firm. As Lead Generation Manager, your #1 focus is launching, scaling, and optimizing lead generation campaigns that generate high‑quality leads for our legal teams. You’ll turn business goals into channel‑ready plans, keep budgets on pace, and run disciplined experiments that cut cost-per-lead (CPL) and raise signed‑case volume.
Purpose We are seeking a
Lead Generation Manager
to own and scale performance marketing and intake funnels. This person will be responsible for driving qualified accident leads at efficient cost targets while maintaining volume, quality, and conversion standards. This is
full‑time, remote
position with an annual salary of $90,000 to $110,000, depending on experience; plus the role is eligible for a year‑end discretionary performance bonus and benefits.
This is not a vendor‑management role. It is a hands‑on performance marketing role responsible for:
Customer Acquisition Cost (CAC) efficiency
Funnel optimization
Attribution clarity
You will sit at the intersection of paid media, affiliate partnerships, call centers, integrations, and intake operations.
Core Responsibilities Lead Volume & Cost Efficiency
Own monthly and quarterly lead targets across
Maintain and improve CAC and CPL benchmarks
Forecast performance by channel and DMA
Shift budget dynamically based on ROI performance
Oversee performance across:
Affiliate & lead aggregators
Warm transfer providers
Constantly test new providers and implement “winners” across the network
Hold partners accountable to quality and margin expectations
Funnel & Conversion Optimization
Improve lead‑to‑retainer conversion rates
Audit intake processes for friction points
Align marketing messaging with intake scripting
Implement call tracking and routing improvements
Data & Attribution
Leverage Litify, CallRail, GA4, performance dashboards, and Sigma/BI tools
Identify over‑ or under‑stated channels
Create weekly performance reporting tied to signed clients, not just leads
Understand drop‑off rates, case values by provider and DMA
Quality Control
Monitor lead quality across sources
Identify fraud, duplication, and non‑qualified patterns
Work with operations to refine targeting criteria
Ensure compliance with legal advertising standards
KPIs for Success
Cost per retained case
Lead‑to‑retainer conversion rate
Return on Ad Spend (ROAS) per lead
Drop‑off rates
Case values
Ideal Candidate Profile You are:
Extremely data‑driven
Comfortable with multi‑million‑dollar budgets
Obsessed with performance metrics
Strong with spreadsheets and dashboards
Experienced in high‑volume lead gen environments (legal, insurance, finance, home services, etc.)
How to scale without destroying efficiency
How to diagnose funnel leaks quickly
How to balance volume vs. quality
That revenue > leads
Required Experience
3‑5+ years in performance marketing or lead generation
Strong knowledge of affiliate ecosystems
Advanced Excel or BI reporting skills
#J-18808-Ljbffr
Purpose We are seeking a
Lead Generation Manager
to own and scale performance marketing and intake funnels. This person will be responsible for driving qualified accident leads at efficient cost targets while maintaining volume, quality, and conversion standards. This is
full‑time, remote
position with an annual salary of $90,000 to $110,000, depending on experience; plus the role is eligible for a year‑end discretionary performance bonus and benefits.
This is not a vendor‑management role. It is a hands‑on performance marketing role responsible for:
Customer Acquisition Cost (CAC) efficiency
Funnel optimization
Attribution clarity
You will sit at the intersection of paid media, affiliate partnerships, call centers, integrations, and intake operations.
Core Responsibilities Lead Volume & Cost Efficiency
Own monthly and quarterly lead targets across
Maintain and improve CAC and CPL benchmarks
Forecast performance by channel and DMA
Shift budget dynamically based on ROI performance
Oversee performance across:
Affiliate & lead aggregators
Warm transfer providers
Constantly test new providers and implement “winners” across the network
Hold partners accountable to quality and margin expectations
Funnel & Conversion Optimization
Improve lead‑to‑retainer conversion rates
Audit intake processes for friction points
Align marketing messaging with intake scripting
Implement call tracking and routing improvements
Data & Attribution
Leverage Litify, CallRail, GA4, performance dashboards, and Sigma/BI tools
Identify over‑ or under‑stated channels
Create weekly performance reporting tied to signed clients, not just leads
Understand drop‑off rates, case values by provider and DMA
Quality Control
Monitor lead quality across sources
Identify fraud, duplication, and non‑qualified patterns
Work with operations to refine targeting criteria
Ensure compliance with legal advertising standards
KPIs for Success
Cost per retained case
Lead‑to‑retainer conversion rate
Return on Ad Spend (ROAS) per lead
Drop‑off rates
Case values
Ideal Candidate Profile You are:
Extremely data‑driven
Comfortable with multi‑million‑dollar budgets
Obsessed with performance metrics
Strong with spreadsheets and dashboards
Experienced in high‑volume lead gen environments (legal, insurance, finance, home services, etc.)
How to scale without destroying efficiency
How to diagnose funnel leaks quickly
How to balance volume vs. quality
That revenue > leads
Required Experience
3‑5+ years in performance marketing or lead generation
Strong knowledge of affiliate ecosystems
Advanced Excel or BI reporting skills
#J-18808-Ljbffr