Lead Video Copywriter Job at Nashville Public Radio in New Haven
Nashville Public Radio, New Haven, CT, United States
About the Company
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Why Join Us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Compensation
$110,000 - $135,000 per year
Must Have
4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
Experience
4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.
Your Role
Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
Outcomes
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows, and training resources to improve creative operations and knowledge sharing
Competencies
Strategic Copy Leadership – Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
Analytical & Results-Driven – Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
Creative Excellence – Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative – Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful – Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
Mentorship & Ownership – Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
EEO Statement
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
#J-18808-Ljbffr
In Summary: Launch Potato is a high-growth, high-performance culture where speed, ownership, and measurable impact drive success . Must have 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic channels . Your role is to drive stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning .
En Español: Con sede en el sur de Florida con un equipo remoto que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad, propiedad e impacto medible impulsan el éxito. ¿Por qué unirte a nosotros? En Launch Potato, acelerarás tu carrera al poseer resultados, moverte rápidamente y generar impacto con un grupo global de personas de alto desempeño. Compensación $110,000 - $135,000 por año Debes tener 46 años de experiencia en redacción de marketing, con una sólida cartera de trabajo de alta calidad en redes sociales pagadas, búsquedas y programas 2 años en un liderazgo creativo para consumidores, editorial o entrenadores / directores Roachy escribiendo anuncios o comprendiendo las estrategias de creación de mensajería basada en sus propios medios de comunicación. Excelencia Creativa Poseer la estrategia de escritura de marca en todos los canales de medios pagados, asegurando una voz coherente, mensajería y posicionamiento programático Desarrollar, refinar y analizar regularmente datos para identificar patrones de mensajes de alto rendimiento y orientar las optimizaciones continuas Establecer estándares creativos de calidad para copias publicitarias, páginas de destino, CTAs y scripts de vídeo para impulsar un mayor desempeño del canal Copywriting Liderazgo en el marketing de rendimiento Supervisar la velocidad y el rendimiento de la copia a través de canales sociales pagos, búsqueda, visualización y programación Analizar con regularidad los datos de comunicación para identificar modelos de mensajerías de mejor desempeño y guiar las optimizadas actuales Conformar o superar constantemente los puntos de referencia de calidad e impacto sobre ROAS y CTR Escrito de texto basado en ángulos verticales, mitigantes verticalmente, y gestión de oportunidades de desarrollo de recursos personales Las campañas de administración de comunicaciones se adaptan rápidamente a los requisitos de cumplimiento de las normas reguladoras por medio ambiente de redacción de contenidos, Misión de contenido de mensaje, control de información y manejo de clientes potenciales Equipos que permiten identificar las tendencias y crear nuevas tecnologías de transmisión de video, así como mantener conocimientos internos de mercado, gestionar sus competencias y capacidades y desarrollando estrategias. Red de escritores y colaboradores independientes, asegurando un alto rendimiento y control de calidad Propiciar el presupuesto y la asignación de recursos para apoyar la redacción al tiempo que se maximiza el ROI Construir sistemas, flujos de trabajo y recursos de capacitación para mejorar las operaciones creativas y compartir conocimientos Competencias Liderazgo estratégico Copy Leadership Desarrolla e impone estándares, sistemas y mensajería estratégica para impulsar una creación escalable y alta conversión. Analítica & Resultados-Driven Aplica análisis de datos a iteraciones creativas, mejorando el desempeño de la campaña a través de la toma de decisiones guiadas por perspicacia. Desde el primer día, nos hemos comprometido a tener un equipo y cultura diversos e inclusivos. Nos enorgullecemos de ser una empresa de Equal Employment Opportunity. Valoramos la diversidad, equidad e inclusión. No discriminamos por raza, religión, color, origen nacional, género (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, identidad de género, expresión de sexo, edad, estatus como veterano protegido, estado como individuo con discapacidad u otras características legalmente protegidas aplicables. #J-18808-Ljbffr
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Why Join Us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Compensation
$110,000 - $135,000 per year
Must Have
4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
Experience
4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.
Your Role
Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
Outcomes
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows, and training resources to improve creative operations and knowledge sharing
Competencies
Strategic Copy Leadership – Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
Analytical & Results-Driven – Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
Creative Excellence – Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative – Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful – Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
Mentorship & Ownership – Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
EEO Statement
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
#J-18808-Ljbffr
In Summary: Launch Potato is a high-growth, high-performance culture where speed, ownership, and measurable impact drive success . Must have 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic channels . Your role is to drive stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning .
En Español: Con sede en el sur de Florida con un equipo remoto que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad, propiedad e impacto medible impulsan el éxito. ¿Por qué unirte a nosotros? En Launch Potato, acelerarás tu carrera al poseer resultados, moverte rápidamente y generar impacto con un grupo global de personas de alto desempeño. Compensación $110,000 - $135,000 por año Debes tener 46 años de experiencia en redacción de marketing, con una sólida cartera de trabajo de alta calidad en redes sociales pagadas, búsquedas y programas 2 años en un liderazgo creativo para consumidores, editorial o entrenadores / directores Roachy escribiendo anuncios o comprendiendo las estrategias de creación de mensajería basada en sus propios medios de comunicación. Excelencia Creativa Poseer la estrategia de escritura de marca en todos los canales de medios pagados, asegurando una voz coherente, mensajería y posicionamiento programático Desarrollar, refinar y analizar regularmente datos para identificar patrones de mensajes de alto rendimiento y orientar las optimizaciones continuas Establecer estándares creativos de calidad para copias publicitarias, páginas de destino, CTAs y scripts de vídeo para impulsar un mayor desempeño del canal Copywriting Liderazgo en el marketing de rendimiento Supervisar la velocidad y el rendimiento de la copia a través de canales sociales pagos, búsqueda, visualización y programación Analizar con regularidad los datos de comunicación para identificar modelos de mensajerías de mejor desempeño y guiar las optimizadas actuales Conformar o superar constantemente los puntos de referencia de calidad e impacto sobre ROAS y CTR Escrito de texto basado en ángulos verticales, mitigantes verticalmente, y gestión de oportunidades de desarrollo de recursos personales Las campañas de administración de comunicaciones se adaptan rápidamente a los requisitos de cumplimiento de las normas reguladoras por medio ambiente de redacción de contenidos, Misión de contenido de mensaje, control de información y manejo de clientes potenciales Equipos que permiten identificar las tendencias y crear nuevas tecnologías de transmisión de video, así como mantener conocimientos internos de mercado, gestionar sus competencias y capacidades y desarrollando estrategias. Red de escritores y colaboradores independientes, asegurando un alto rendimiento y control de calidad Propiciar el presupuesto y la asignación de recursos para apoyar la redacción al tiempo que se maximiza el ROI Construir sistemas, flujos de trabajo y recursos de capacitación para mejorar las operaciones creativas y compartir conocimientos Competencias Liderazgo estratégico Copy Leadership Desarrolla e impone estándares, sistemas y mensajería estratégica para impulsar una creación escalable y alta conversión. Analítica & Resultados-Driven Aplica análisis de datos a iteraciones creativas, mejorando el desempeño de la campaña a través de la toma de decisiones guiadas por perspicacia. Desde el primer día, nos hemos comprometido a tener un equipo y cultura diversos e inclusivos. Nos enorgullecemos de ser una empresa de Equal Employment Opportunity. Valoramos la diversidad, equidad e inclusión. No discriminamos por raza, religión, color, origen nacional, género (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, identidad de género, expresión de sexo, edad, estatus como veterano protegido, estado como individuo con discapacidad u otras características legalmente protegidas aplicables. #J-18808-Ljbffr