Director Digital Transformation
Colgate, New York, NY, United States
Established in 1806 as a small soap and candle business in New York City, Colgate‑Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill’s Science Diet and Hill’s Prescription Diet.
Colgate‑Palmolive serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
A career at Colgate‑Palmolive is an excellent opportunity for those seeking global experience, constant challenge, and development opportunities in an environment that respects work‑life effectiveness.
Job Title Director – Digital Transformation (APAC)
Travel required 25% of time
Location Singapore, Singapore
Digital Transformation, APAC Division Colgate‑Palmolive is a $20B+ global leader in consumer goods, with brands like Colgate, Palmolive, and Hill’s Pet Nutrition found in 75% of homes worldwide. As e‑commerce and digital engagement become the primary engines of our global growth agenda, we are seeking a visionary Director of Digital Transformation to lead our APAC digital ecosystem and work in collaboration with our global teams.
As the architect of our digital future in APAC, you will bridge the gap between cutting‑edge technology and commercial priorities. Leading a high‑performance team of specialists across AI, MarTech, GEO, Data, CRM, and Social Commerce, you will drive enterprise‑wide digital transformation. By breaking down silos and driving the adoption of enterprise tech tools, you will seamlessly connect digital domains to elevate consumer engagement. Embedded directly into division and country hubs, you will translate complex digital capabilities into seamless, data‑driven brand experiences that accelerate business outcomes.
Role & Responsibilities
Lead and mentor a multidisciplinary team, fostering a culture of agility, innovation, and executional excellence.
Translate complex digital capabilities into actionable business growth strategies and align the Digital Transformation roadmap with Colgate‑Palmolive’s global growth priorities and division strategy.
Oversee the end‑to‑end consumer journey by integrating consumer journeys, CRM strategy, platform/country cell‑level insights, AI, performance marketing, and digital commerce performance.
Lead media across the funnel for APAC at a divisional level, complementing hub management of local media; forge new capabilities based on the latest AI‑based media algorithms and embed Brand into culture.
Identify and champion the adoption of emerging technologies (CreativeX, Bynder, Accuranker, AI, & Data Analytics, etc.) to maintain a competitive edge in the APAC landscape.
Lead the commercial relationship with agency partners, tech companies, and media houses; act as a critical liaison between divisional leadership, global counterparts, and external partners to maximize effectiveness and ROI.
Serve as a change agent for the APAC division, upskilling local teams and standardizing best‑in‑class digital processes.
Drive end‑to‑end digital performance across website, media planning, retail media, social commerce, and content operations to create integrated, omni‑channel customer experiences.
Manage the full data lifecycle—including 1P/3P strategy, CRM, and advanced measurement—while overseeing web tech infrastructure, search governance, and A/B testing to maximize ROI.
Win in SEO and future‑prove Colgate for GEO (Generative Engine Optimization); maintain the brand.com ecosystem and strategically define and execute Colgate’s content strategy.
Who you are
A strategic bridge‑builder who speaks digital to tech teams and effectiveness & ROI to commercial leaders, managing a complex stakeholder environment in a large organisation.
A data‑driven visionary obsessed with leveraging first, second, and third‑party data to unlock consumer insights and drive lifetime value.
An externally focused leader into the APAC and global social media and digital landscape.
A resilient leader who thrives in fast‑paced environments and navigates ambiguity in a rapidly evolving digital landscape.
An APAC expert with deep understanding of the unique digital and e‑commerce nuances in Asia‑Pacific, including platforms like Douyin, TikTok, Red Book, Lazada, Shopee, and social commerce trends.
What you can expect at Colgate‑Palmolive
A culture of agility, growth, and innovation where your ideas are valued.
Exposure to a global‑scale that will stretch your strategic capabilities.
The opportunity to work with world‑class colleagues in a diverse and inclusive environment.
What we ask
15+ years of professional experience, with at least 5‑7 years in a senior leadership role within Digital Marketing, e‑Commerce, Media or Integrated Brand Experiences.
Proven track record managing large‑scale digital projects that directly contributed to business growth in the CPG/FMCG sector.
Experience and expertise in one or more big APAC markets and their digital landscapes, media environment, and social media and social commerce environment.
Technical literacy: familiarity with Digital Asset Management (Bynder), Salesforce Marketing Cloud, and advanced analytics tools.
Bachelor’s degree in Business, Marketing, or a related field (Master’s preferred).
Benefits Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for executive‑level roles.
Benefits include medical, dental, vision, basic life insurance, paid parental leave, disability coverage, participation in the 401(k) retirement plan with company matching contributions, a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours), 13 paid holidays, and paid sick leave in accordance with local laws. Detailed information regarding sick leave entitlements will be provided upon hiring.
Our Commitment to Inclusion We develop strong talent with diverse backgrounds and perspectives to best serve our consumers and foster an inclusive environment where everyone feels a true sense of belonging.
Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete the request form if you require accommodation.
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Colgate‑Palmolive serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
A career at Colgate‑Palmolive is an excellent opportunity for those seeking global experience, constant challenge, and development opportunities in an environment that respects work‑life effectiveness.
Job Title Director – Digital Transformation (APAC)
Travel required 25% of time
Location Singapore, Singapore
Digital Transformation, APAC Division Colgate‑Palmolive is a $20B+ global leader in consumer goods, with brands like Colgate, Palmolive, and Hill’s Pet Nutrition found in 75% of homes worldwide. As e‑commerce and digital engagement become the primary engines of our global growth agenda, we are seeking a visionary Director of Digital Transformation to lead our APAC digital ecosystem and work in collaboration with our global teams.
As the architect of our digital future in APAC, you will bridge the gap between cutting‑edge technology and commercial priorities. Leading a high‑performance team of specialists across AI, MarTech, GEO, Data, CRM, and Social Commerce, you will drive enterprise‑wide digital transformation. By breaking down silos and driving the adoption of enterprise tech tools, you will seamlessly connect digital domains to elevate consumer engagement. Embedded directly into division and country hubs, you will translate complex digital capabilities into seamless, data‑driven brand experiences that accelerate business outcomes.
Role & Responsibilities
Lead and mentor a multidisciplinary team, fostering a culture of agility, innovation, and executional excellence.
Translate complex digital capabilities into actionable business growth strategies and align the Digital Transformation roadmap with Colgate‑Palmolive’s global growth priorities and division strategy.
Oversee the end‑to‑end consumer journey by integrating consumer journeys, CRM strategy, platform/country cell‑level insights, AI, performance marketing, and digital commerce performance.
Lead media across the funnel for APAC at a divisional level, complementing hub management of local media; forge new capabilities based on the latest AI‑based media algorithms and embed Brand into culture.
Identify and champion the adoption of emerging technologies (CreativeX, Bynder, Accuranker, AI, & Data Analytics, etc.) to maintain a competitive edge in the APAC landscape.
Lead the commercial relationship with agency partners, tech companies, and media houses; act as a critical liaison between divisional leadership, global counterparts, and external partners to maximize effectiveness and ROI.
Serve as a change agent for the APAC division, upskilling local teams and standardizing best‑in‑class digital processes.
Drive end‑to‑end digital performance across website, media planning, retail media, social commerce, and content operations to create integrated, omni‑channel customer experiences.
Manage the full data lifecycle—including 1P/3P strategy, CRM, and advanced measurement—while overseeing web tech infrastructure, search governance, and A/B testing to maximize ROI.
Win in SEO and future‑prove Colgate for GEO (Generative Engine Optimization); maintain the brand.com ecosystem and strategically define and execute Colgate’s content strategy.
Who you are
A strategic bridge‑builder who speaks digital to tech teams and effectiveness & ROI to commercial leaders, managing a complex stakeholder environment in a large organisation.
A data‑driven visionary obsessed with leveraging first, second, and third‑party data to unlock consumer insights and drive lifetime value.
An externally focused leader into the APAC and global social media and digital landscape.
A resilient leader who thrives in fast‑paced environments and navigates ambiguity in a rapidly evolving digital landscape.
An APAC expert with deep understanding of the unique digital and e‑commerce nuances in Asia‑Pacific, including platforms like Douyin, TikTok, Red Book, Lazada, Shopee, and social commerce trends.
What you can expect at Colgate‑Palmolive
A culture of agility, growth, and innovation where your ideas are valued.
Exposure to a global‑scale that will stretch your strategic capabilities.
The opportunity to work with world‑class colleagues in a diverse and inclusive environment.
What we ask
15+ years of professional experience, with at least 5‑7 years in a senior leadership role within Digital Marketing, e‑Commerce, Media or Integrated Brand Experiences.
Proven track record managing large‑scale digital projects that directly contributed to business growth in the CPG/FMCG sector.
Experience and expertise in one or more big APAC markets and their digital landscapes, media environment, and social media and social commerce environment.
Technical literacy: familiarity with Digital Asset Management (Bynder), Salesforce Marketing Cloud, and advanced analytics tools.
Bachelor’s degree in Business, Marketing, or a related field (Master’s preferred).
Benefits Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for executive‑level roles.
Benefits include medical, dental, vision, basic life insurance, paid parental leave, disability coverage, participation in the 401(k) retirement plan with company matching contributions, a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours), 13 paid holidays, and paid sick leave in accordance with local laws. Detailed information regarding sick leave entitlements will be provided upon hiring.
Our Commitment to Inclusion We develop strong talent with diverse backgrounds and perspectives to best serve our consumers and foster an inclusive environment where everyone feels a true sense of belonging.
Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete the request form if you require accommodation.
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