Director, US Abrysvo HCP Marketing
Pfizer, S.A. de C.V, New York, NY, United States
United States - New York - New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health.
Respiratory Syncytial Virus (RSV) is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants. The disease burden of RSV in young children is staggering with virtually all children getting an RSV infection by the time they are two years old. In the United States, up to 600,000 infants experience lower respiratory tract disease (LRTD) due to RSV each year. For children younger than five years old in the U.S., approximately 2.1 million RSV outpatient visits and 58,000 RSV hospitalizations occur each year, and it is a leading cause of hospitalization in children less than one year of age.
ABRYSVO is Pfizer’s bivalent RSV vaccine, for the prevention of LRTD and severe LRTD caused by RSV in infants from birth up to six months of age by active immunization of pregnant individuals at 32 through 36 weeks gestational age. Following a highly successful first two full seasons, the team continues to strive to further drive vaccine uptake to help protect infants from RSV via maternal immunization during the ACIP recommended season, from Sept. 1 thru Jan. 31.
ABRYSVO is the first and only maternal immunization to help protect newborns from RSV immediately at birth through six months. Given a highly competitive and rapidly evolving landscape, success will rely on accelerating vaccination uptake through communicating urgency to protect against RSV, the benefits of Maternal Immunization, robust clinical data, strong recommendations, and establishing Pfizer leadership.
What You Will Achieve
Design and implement a comprehensive omnichannel plan across digital, media, CRM, social, and email platforms
Optimize digital, targeted customer journeys and engagement metrics through data-driven insights
As appropriate, develop branded and / or branded omnichannel communication strategy and execution plans
Spearhead media initiatives with key cross functional and CMO partners to ensure a hyper-targeted, regional digital communication plan
Collaborate and align with marketing team counterparts and cross-functional team members to ensure that promotional plans work in synergy to deliver overall revenue objectives for ABRYSVO Maternal
Lead RC process for all NPP assets ensuring deployment aligned to strategic and tactical plans
Close partnership with CMO colleagues to explore and execute innovative ways to reach a broader audience with enhanced efficiency
Close partnership and support of key HCP and CFC strategy and tactics as needed to help drive vaccine uptake to help protect more babies from RSV., including key meetings, workshops, etc.
Lead and deploy NPP tactical plan and manage NPP budget and performance of the Agency of Record and other key partners
Lead monitoring of competitive activity, in close coordination with the Global team, routinely providing updates applicable to the US team, bringing forward opportunities and solutions as appropriate
Help serve as a key global liaison, to represent ongoing and future US plans and coordinating to recognize synergies
Play critical role in overseeing the development of and/or evolution of market research, including monthly and or ad hoc qual/quant to inform strategic, message and tactical evolution
Support HCP Team as needed to help drive vaccine uptake to help protect more babies from RSV
Here Is What You Need (Minimum Requirements)
Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical Life Sciences, etc. experience
Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated
Excellent communication and presentation skills (oral and written)
Robust analytical/planning skills and ability to multi-task under pressure
Strong business acumen including demonstrated strategic marketing and analytical thinking skills, as well as an ability to translate key insights and metrics into strategies and tactical execution
Strong project management, coordination skills across large groups of cross-functional teams
Demonstrated ability to ideate on a strategy and pull through into successful execution
Solid understanding of today’s U.S. pharmaceutical environment, incl. Regulatory, Legal and Compliance
Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
Fosters a culture of collaboration and teamwork
Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Bonus Points If You Have (Preferred Requirements)
Experience in the U.S. pharmaceutical industry, vaccines preferred
Previous marketing experience preferred
MBA, MPH or similar, preferred, not required
Other Job Details
Last day to apply: March 31, 2026
Work location: Hybrid - onsite an average of 2.5 days per week or as the business requires.
Limited travel may include attendance at NYC/Collegeville HQ and CFC meetings, Congresses, etc.
The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs”
- These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change”
- We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives”
- We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage:
Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence:
We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity:
We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy:
We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing . Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers , movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
#J-18808-Ljbffr
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health.
Respiratory Syncytial Virus (RSV) is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants. The disease burden of RSV in young children is staggering with virtually all children getting an RSV infection by the time they are two years old. In the United States, up to 600,000 infants experience lower respiratory tract disease (LRTD) due to RSV each year. For children younger than five years old in the U.S., approximately 2.1 million RSV outpatient visits and 58,000 RSV hospitalizations occur each year, and it is a leading cause of hospitalization in children less than one year of age.
ABRYSVO is Pfizer’s bivalent RSV vaccine, for the prevention of LRTD and severe LRTD caused by RSV in infants from birth up to six months of age by active immunization of pregnant individuals at 32 through 36 weeks gestational age. Following a highly successful first two full seasons, the team continues to strive to further drive vaccine uptake to help protect infants from RSV via maternal immunization during the ACIP recommended season, from Sept. 1 thru Jan. 31.
ABRYSVO is the first and only maternal immunization to help protect newborns from RSV immediately at birth through six months. Given a highly competitive and rapidly evolving landscape, success will rely on accelerating vaccination uptake through communicating urgency to protect against RSV, the benefits of Maternal Immunization, robust clinical data, strong recommendations, and establishing Pfizer leadership.
What You Will Achieve
Design and implement a comprehensive omnichannel plan across digital, media, CRM, social, and email platforms
Optimize digital, targeted customer journeys and engagement metrics through data-driven insights
As appropriate, develop branded and / or branded omnichannel communication strategy and execution plans
Spearhead media initiatives with key cross functional and CMO partners to ensure a hyper-targeted, regional digital communication plan
Collaborate and align with marketing team counterparts and cross-functional team members to ensure that promotional plans work in synergy to deliver overall revenue objectives for ABRYSVO Maternal
Lead RC process for all NPP assets ensuring deployment aligned to strategic and tactical plans
Close partnership with CMO colleagues to explore and execute innovative ways to reach a broader audience with enhanced efficiency
Close partnership and support of key HCP and CFC strategy and tactics as needed to help drive vaccine uptake to help protect more babies from RSV., including key meetings, workshops, etc.
Lead and deploy NPP tactical plan and manage NPP budget and performance of the Agency of Record and other key partners
Lead monitoring of competitive activity, in close coordination with the Global team, routinely providing updates applicable to the US team, bringing forward opportunities and solutions as appropriate
Help serve as a key global liaison, to represent ongoing and future US plans and coordinating to recognize synergies
Play critical role in overseeing the development of and/or evolution of market research, including monthly and or ad hoc qual/quant to inform strategic, message and tactical evolution
Support HCP Team as needed to help drive vaccine uptake to help protect more babies from RSV
Here Is What You Need (Minimum Requirements)
Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical Life Sciences, etc. experience
Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated
Excellent communication and presentation skills (oral and written)
Robust analytical/planning skills and ability to multi-task under pressure
Strong business acumen including demonstrated strategic marketing and analytical thinking skills, as well as an ability to translate key insights and metrics into strategies and tactical execution
Strong project management, coordination skills across large groups of cross-functional teams
Demonstrated ability to ideate on a strategy and pull through into successful execution
Solid understanding of today’s U.S. pharmaceutical environment, incl. Regulatory, Legal and Compliance
Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
Fosters a culture of collaboration and teamwork
Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Bonus Points If You Have (Preferred Requirements)
Experience in the U.S. pharmaceutical industry, vaccines preferred
Previous marketing experience preferred
MBA, MPH or similar, preferred, not required
Other Job Details
Last day to apply: March 31, 2026
Work location: Hybrid - onsite an average of 2.5 days per week or as the business requires.
Limited travel may include attendance at NYC/Collegeville HQ and CFC meetings, Congresses, etc.
The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs”
- These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change”
- We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives”
- We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage:
Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence:
We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity:
We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy:
We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing . Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers , movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
#J-18808-Ljbffr