Senior Vice President of Marketing and Strategy

Senior Vice President of Marketing and Strategy page is loaded## Senior Vice President of Marketing and Strategylocations: Dallas, TXtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR5736Our patients are our number one priority! We're committed to giving children back their childhood!**Job Posting Title:**Senior Vice President of Marketing and Strategy**Location:**Dallas - Hospital**Additional Posting Details:**Monday - Friday8:00 am - 5:00 pm**Job Description:**The **Senior Vice President of Marketing and Strategy** at a pediatric orthopedic hospital is a critical executive role responsible for driving enterprise-wide growth and brand authority. Reporting directly to the **CEO**, this leader serves as a primary architect for the hospital’s long-term strategic vision, ensuring that clinical excellence in orthopedics translates into market leadership and sustainable patient acquisition.**Core Responsibilities*** **Strategic Growth & Vision**: Partner with the CEO to define and execute a three-to-five-year strategic plan focused on service line expansion (e.g., spine, sports medicine), geographic reach, and innovative care models.* **Enterprise Brand Stewardship**: Serve as the lead steward for the hospital’s brand, ensuring a consistent, mission-driven narrative across all platforms that resonates with parents, referring physicians, and community partners.* **Market Intelligence**: Monitor healthcare industry trends and competitive pediatric orthopedic landscapes to identify new program opportunities, risks, and strategic partnership prospects.* **Integrated Marketing Execution**: Oversee a multidisciplinary team to deploy data-driven campaigns spanning digital health, SEO/SEM, social media, and traditional media to drive patient volume and engagement.* **Physician & Community Engagement**: Strengthen referral networks by leading physician-facing marketing and managing high-visibility community or sports partnerships that enhance local brand trust.* **Business Development & Partnerships**: Lead the identification, evaluation, and implementation of strategic affiliations that align with the hospital’s pediatric mission.* **Performance Metrics & ROI**: Establish robust KPI frameworks to measure marketing effectiveness and the financial impact of strategic initiatives on the hospital's growth.**Required Qualifications*** **Education**: Bachelor’s degree in business, marketing, or healthcare administration required; a Master’s degree (MBA or MHA) is strongly preferred.* **Experience**: Typically requires 12–15+ years of progressive leadership experience in healthcare strategy or marketing, with a proven track record of managing complex growth initiatives in a clinical setting.* **Specialized Knowledge**: Deep understanding of the pediatric healthcare ecosystem, including managed care operations, regulatory environments, and consumer-centric patient engagement.**Leadership Competencies*** **Executive Presence**: Ability to influence and collaborate with the Board of Directors, clinical leaders, and the broader executive team.* **Visionary Thinking**: Capable of translating complex market data into actionable long-term plans while navigating a fast-paced, competitive regional market.* **Team Development**: Experienced in mentoring high-performing, cross-functional teams in brand strategy, digital marketing, and business analytics.
#J-18808-Ljbffr