Lead Copywriter
Sanford Bemidji, Sioux Falls, SD, United States
Lead Copywriter page is loaded## Lead Copywriterlocations:
SD, Sioux Falls:
ND, City - Remote ND:
SD, City - Remote SD:
MN, City - Remote MN:
WI, City - Remote WItime type:
Full timeposted on:
Posted Todayjob requisition id:
R-0249437**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We’re proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**Work Shift:Day (United States of America)Scheduled Weekly Hours:40Salary Range: $24.00 - $38.50**Union Position:**No**Department Details**This role is primarily dedicated to the Health Plan insurance service lines and is responsible for leading the copy strategy for a variety of health plan products and campaigns.
The ideal candidate works cooperatively with a wide variety of people, demonstrates an ability to adapt to continuous change in work demands and shifts focus smoothly and quickly among activities.**Summary**Works closely with marketing leadership to lead the development and execution of high-level enterprise concepts and strategies. Oversees daily tasks of copywriters, providing conceptual, brand and technical guidance. Influences and preserves the Sanford voice and brand. Uses business and brand insights, as well as analysis of a variety of complex health care business lines and services, to develop strategic solutions for traditional and digital channels.**Job Description**Drives enterprise-level creative strategy with deep expertise in conceptual development and cross-disciplinary communication. Leads high-impact campaigns across varied specialties and audiences, tailoring content to complex market needs while upholding brand integrity and advancing business goals. Oversees writing and editing for diverse audiences, ensuring quality and consistency across all deliverables.Leverages campaign performance data to inform strategic writing. Identifies new approaches, and coaches others to elevate their work. Takes initiative on challenging projects, guides teams through change, and models leadership through decisive action. Maintains momentum amid shifting priorities, monitors compliance with documentation standards, and builds strong relationships across departments. Highly experienced in commercial writing, advanced proficiency in Microsoft Word and expert in AP style.**Qualifications**Bachelors in journalism, mass communication, English, writing/rhetoric, creative writing, or related field is required.
Minimum of five years of writing experience is required. Experience in a healthcare field is preferred.
When applicable, the employee must have a current valid Category II driver’s license and meets all medial guidelines for Sanford Health Category II drivers.**Sanford is an EEO/AA Employer M/F/Disability/Vet.****If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org.**Sanford Health, the largest rural health system in the United States, is dedicated to transforming the health care experience and providing access to world-class health care in America’s heartland. Headquartered in Sioux Falls, South Dakota, the organization has 53,000 employees and serves over 2 million patients and nearly 425,000 health plan members across the upper Midwest including South Dakota, North Dakota, Minnesota, Wyoming, Iowa, Wisconsin and the Upper Peninsula of Michigan. The integrated nonprofit health system includes a network of 56 hospitals, 288 clinic locations, 147 senior care communities, 4,000 physicians and advanced practice providers and nearly 1,500 active clinical trials and studies. The organization’s transformational virtual care initiative brings patients closer to care with access to 78 specialties. Learn more about Sanford Health’s commitment to shaping the future of rural health care across the lifespan at
or . Good Samaritan, one of the nation’s largest nonprofit providers of senior care and services, is committed to transforming the aging experience through innovation, compassion and personalized care. As part of , an integrated nonprofit health system headquartered in Sioux Falls, South Dakota, Good Samaritan serves 10,000 seniors and offers access to a full continuum of care, including 94 rehabilitation and skilled nursing centers, 56 assisted living and memory care facilities, 44 independent living locations and 37 home health and hospice agencies. The senior care provider delivers services across the upper Midwest, with 70% of residents living in rural communities. Learn more about Good Samaritan’s mission and commitment to delivering high quality senior care in rural America at good-sam.com. #J-18808-Ljbffr
SD, Sioux Falls:
ND, City - Remote ND:
SD, City - Remote SD:
MN, City - Remote MN:
WI, City - Remote WItime type:
Full timeposted on:
Posted Todayjob requisition id:
R-0249437**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We’re proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**Work Shift:Day (United States of America)Scheduled Weekly Hours:40Salary Range: $24.00 - $38.50**Union Position:**No**Department Details**This role is primarily dedicated to the Health Plan insurance service lines and is responsible for leading the copy strategy for a variety of health plan products and campaigns.
The ideal candidate works cooperatively with a wide variety of people, demonstrates an ability to adapt to continuous change in work demands and shifts focus smoothly and quickly among activities.**Summary**Works closely with marketing leadership to lead the development and execution of high-level enterprise concepts and strategies. Oversees daily tasks of copywriters, providing conceptual, brand and technical guidance. Influences and preserves the Sanford voice and brand. Uses business and brand insights, as well as analysis of a variety of complex health care business lines and services, to develop strategic solutions for traditional and digital channels.**Job Description**Drives enterprise-level creative strategy with deep expertise in conceptual development and cross-disciplinary communication. Leads high-impact campaigns across varied specialties and audiences, tailoring content to complex market needs while upholding brand integrity and advancing business goals. Oversees writing and editing for diverse audiences, ensuring quality and consistency across all deliverables.Leverages campaign performance data to inform strategic writing. Identifies new approaches, and coaches others to elevate their work. Takes initiative on challenging projects, guides teams through change, and models leadership through decisive action. Maintains momentum amid shifting priorities, monitors compliance with documentation standards, and builds strong relationships across departments. Highly experienced in commercial writing, advanced proficiency in Microsoft Word and expert in AP style.**Qualifications**Bachelors in journalism, mass communication, English, writing/rhetoric, creative writing, or related field is required.
Minimum of five years of writing experience is required. Experience in a healthcare field is preferred.
When applicable, the employee must have a current valid Category II driver’s license and meets all medial guidelines for Sanford Health Category II drivers.**Sanford is an EEO/AA Employer M/F/Disability/Vet.****If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org.**Sanford Health, the largest rural health system in the United States, is dedicated to transforming the health care experience and providing access to world-class health care in America’s heartland. Headquartered in Sioux Falls, South Dakota, the organization has 53,000 employees and serves over 2 million patients and nearly 425,000 health plan members across the upper Midwest including South Dakota, North Dakota, Minnesota, Wyoming, Iowa, Wisconsin and the Upper Peninsula of Michigan. The integrated nonprofit health system includes a network of 56 hospitals, 288 clinic locations, 147 senior care communities, 4,000 physicians and advanced practice providers and nearly 1,500 active clinical trials and studies. The organization’s transformational virtual care initiative brings patients closer to care with access to 78 specialties. Learn more about Sanford Health’s commitment to shaping the future of rural health care across the lifespan at
or . Good Samaritan, one of the nation’s largest nonprofit providers of senior care and services, is committed to transforming the aging experience through innovation, compassion and personalized care. As part of , an integrated nonprofit health system headquartered in Sioux Falls, South Dakota, Good Samaritan serves 10,000 seniors and offers access to a full continuum of care, including 94 rehabilitation and skilled nursing centers, 56 assisted living and memory care facilities, 44 independent living locations and 37 home health and hospice agencies. The senior care provider delivers services across the upper Midwest, with 70% of residents living in rural communities. Learn more about Good Samaritan’s mission and commitment to delivering high quality senior care in rural America at good-sam.com. #J-18808-Ljbffr