Brand Marketing Assistant
Helen of Troy, Marlborough, MA, United States
Position: Brand Marketing Assistant
Department: Marketing – Beauty & Wellness
Work Location: Marlborough, MA, Hybrid (work 3 days onsite)
Hybrid Schedule
At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing The Marketing Assistant will assist the Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers. The Marketing Assistant is responsible for helping to execute the brand strategy and plan to fuel growth for Braun (US) and PUR. The Marketing Assistant will work with a Brand Manager/Marketing Director to help manage the day‑to‑day marketing initiatives of the Brand to major retailers such as Walmart, Target, Amazon, Home Depot and more.
Research, vendor management, digital marketing, analysis, reports, sales support, and more. Development, maintenance and proofing of packaging, owner’s manuals, and product labels. Help to update packaging/artwork and associated documentation.
Market Analysis: Responsible for conducting analysis and insights using available data from our various POS data sources to monitor sales performance, market share, and competitive product offerings to gain/share knowledge of marketplace activities. Maintenance of coding items in Nielsen. Maintenance of competitive grids.
Digital And E‑Comm: Work with the Center of Excellence marketing team to execute digital initiatives and optimize consumer marketing in e‑commerce. Working collaboratively with shared leads in Wellness marketing on PR, Influencer, Social and Content and being involved with 3rd party agencies to ensure successful campaign execution.
Sales Planning: Work closely with cross‑functional team to facilitate the selling process to retailers, including executing marketing materials (PowerPoint presentations, price lists, product comparisons, etc.) for major retailer calls, relevant market data, samples, and artwork.
Forecast: Work with the Director, Brand Manager, Demand Planning, and Sales to monitor sales and appropriately communicate trends and initiatives to ensure adequate supply.
Data Coordination: The Marketing Assistant will work with cross‑functional teams to maintain product line information including product specifications, part numbers, descriptions, engineering change requests, etc.
Skills needed to be successful in this role
Strong analytical skills including competitive and product/brand/trends analysis.
Ability to thrive in an agile team environment where creative problem solving is often required.
Can‑do attitude and strong collaboration skills to work effectively on a cross‑functional team.
Digital and e‑commerce marketing skills including understanding of best‑in‑class digital tools, digital content development and experience planning.
Understanding of costing/pricing financial analysis and P&L.
Excellent communication and interpersonal skills.
Independent champion of ideas, passion for understanding the consumer, ability to develop creative marketing solutions.
Demonstrate accountability of assigned responsibility for follow through.
Strong project and time management skills, able to manage and direct multiple projects simultaneously.
Computer skills, must have solid working knowledge of Microsoft Office, including advanced Excel and PowerPoint skills.
Minimum Qualifications
Bachelor’s degree with a focus in business or marketing.
2+ years of consumer marketing experience ideally in brand marketing.
E-commerce and/or digital marketing experience.
Fluent in English (spoken and written).
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
MBA.
Pay In Massachusetts, the standard base pay range for this role is $25‑29 hourly. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Equal Employment Opportunity Statement Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000.
Apply Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you’re eager to share new ideas and try new things, we want to hear from you.
For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
#J-18808-Ljbffr
What you will be doing The Marketing Assistant will assist the Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers. The Marketing Assistant is responsible for helping to execute the brand strategy and plan to fuel growth for Braun (US) and PUR. The Marketing Assistant will work with a Brand Manager/Marketing Director to help manage the day‑to‑day marketing initiatives of the Brand to major retailers such as Walmart, Target, Amazon, Home Depot and more.
Research, vendor management, digital marketing, analysis, reports, sales support, and more. Development, maintenance and proofing of packaging, owner’s manuals, and product labels. Help to update packaging/artwork and associated documentation.
Market Analysis: Responsible for conducting analysis and insights using available data from our various POS data sources to monitor sales performance, market share, and competitive product offerings to gain/share knowledge of marketplace activities. Maintenance of coding items in Nielsen. Maintenance of competitive grids.
Digital And E‑Comm: Work with the Center of Excellence marketing team to execute digital initiatives and optimize consumer marketing in e‑commerce. Working collaboratively with shared leads in Wellness marketing on PR, Influencer, Social and Content and being involved with 3rd party agencies to ensure successful campaign execution.
Sales Planning: Work closely with cross‑functional team to facilitate the selling process to retailers, including executing marketing materials (PowerPoint presentations, price lists, product comparisons, etc.) for major retailer calls, relevant market data, samples, and artwork.
Forecast: Work with the Director, Brand Manager, Demand Planning, and Sales to monitor sales and appropriately communicate trends and initiatives to ensure adequate supply.
Data Coordination: The Marketing Assistant will work with cross‑functional teams to maintain product line information including product specifications, part numbers, descriptions, engineering change requests, etc.
Skills needed to be successful in this role
Strong analytical skills including competitive and product/brand/trends analysis.
Ability to thrive in an agile team environment where creative problem solving is often required.
Can‑do attitude and strong collaboration skills to work effectively on a cross‑functional team.
Digital and e‑commerce marketing skills including understanding of best‑in‑class digital tools, digital content development and experience planning.
Understanding of costing/pricing financial analysis and P&L.
Excellent communication and interpersonal skills.
Independent champion of ideas, passion for understanding the consumer, ability to develop creative marketing solutions.
Demonstrate accountability of assigned responsibility for follow through.
Strong project and time management skills, able to manage and direct multiple projects simultaneously.
Computer skills, must have solid working knowledge of Microsoft Office, including advanced Excel and PowerPoint skills.
Minimum Qualifications
Bachelor’s degree with a focus in business or marketing.
2+ years of consumer marketing experience ideally in brand marketing.
E-commerce and/or digital marketing experience.
Fluent in English (spoken and written).
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
MBA.
Pay In Massachusetts, the standard base pay range for this role is $25‑29 hourly. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Equal Employment Opportunity Statement Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000.
Apply Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you’re eager to share new ideas and try new things, we want to hear from you.
For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
#J-18808-Ljbffr