Brand Marketing Assistant

Overview

Brand Marketing Assistant – Marketing – Beauty & Wellness, headquartered in Marlborough, MA. The role supports US wellness brands (VICKS, PUR, Braun, Honeywell) and may involve additional brands.
Location & Schedule

Hybrid: 3 days onsite (Tuesday–Thursday) with optional remote work on Mondays and Fridays.
Responsibilities

Assist the Brand Manager/Marketing Director in executing brand strategy and day‑to‑day marketing initiatives.
Partner with major retailers (Walmart, Target, Amazon, Home Depot, etc.) to deliver marketing assets such as presentations, price lists, product comparisons, and samples.
Develop, maintain, and proof packaging, owner’s manuals, product labels, and associated documentation.
Conduct market analysis using POS data, Nielsen coding, and competitive grids to monitor sales performance and market share.
Collaborate with the Center of Excellence marketing team on digital and e‑commerce initiatives to optimize consumer marketing.
Execute digital, PR, influencer, social, and content campaigns in coordination with third‑party agencies.
Support sales planning and forecasting by providing market data, trend insights, and supply communication.
Coordinate cross‑functional product line information, including specifications, part numbers, and engineering change requests.
Perform vendor management, research, and reporting to support marketing activities.
Skills & Qualifications

Strong analytical skills for competitive, product, and trend analysis.
Can‑do attitude and excellent collaboration with cross‑functional teams.
Digital and e‑commerce marketing proficiency, including content development and planning.
Understanding of costing, pricing, financial analysis, and P&L.
Excellent communication and interpersonal skills.
Accountability, project and time‑management ability to handle multiple concurrent projects.
Advanced Microsoft Office skills (Excel, PowerPoint).
Minimum Qualifications

Bachelor’s degree in business or marketing.
Minimum 2 years of consumer marketing experience, preferably in brand marketing.
Experience in e‑commerce and/or digital marketing.
Fluent in English, spoken and written.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications

Master’s degree in Business Administration (MBA).
Benefits

Salary + Bonus
Healthcare, Dental, Vision
Paid Holidays, Paid Parental Leave, 401(k) with company match
Basic Life Insurance, Short‑Term Disability (STD), Long‑Term Disability (LTD)
Paid Time Off (PTO), Paid Charitable/Volunteer Leave
Educational Assistance
Equal Opportunity

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We value diversity and are committed to cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, protected veteran status, or any other protected category under applicable federal, state, and local laws.
Accommodation Request

If you require a reasonable accommodation to participate in the job application process, please contact Human Resources at (915) 225-8000.

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