Sales Director - our client, Sirono

Fully Remote: HQ is in California, but the Sales Director may work from anywhere in the U.S.

Compensation: $140K – $165K base, with potential for additional commission of $150K-175K+

About Sirono

Sirono delivers a modern patient financial experience through a proprietary system, built on Salesforce architecture, that exceeds patients’ payment experiences, and drives real results. Our technology boosts hospital staff productivity and efficiency, meets patients where they are to increase their engagement in the payment process, and as a result, drives exponentially higher patient payments.

Under current revenue‑cycle processes, many mid‑tier community hospitals find it challenging to collect patient payments in a timely fashion. Reliance on paper bills, outbound phone calls, and other traditional methods often fails to reach patients. When they do, such bills are often confusing to the consumer, limiting their engagement and delaying payment. Sirono enables mid‑tier hospitals to engage patients more effectively, clearly explain their bills, and ultimately drive a meaningful increase in patient payments. The platform delivers an 8:1 return on investment, driving revenue that is vital to the sustainability of these largely non‑profit institutions.

About the Role

The Sales Director is a new role with Sirono, reporting directly to the CEO. This person will be responsible for managing and driving Sirono’s full‑cycle sales process, developing key enterprise‑level customer relationships, and ensuring customer satisfaction. Driven by a passion for relationship‑building and sales strategy development, this individual will have the opportunity to shape Sirono’s sales approach as the company expands into new regional markets. If they’re successful in their efforts, the Sales Director will be able to create and select a team to support the company’s overall business development efforts.

Responsibilities

• Define, refine, and continuously optimize the company’s sales approach while developing and executing a forward‑looking 3‑year sales strategy with clear action plans, measurable milestones, and revenue targets
• Manage the full‑cycle sales process internally and externally
• Develop sales strategies that target “mid‑tier” community hospitals across the U.S. The Sales Director may adopt a regional approach, for example, targeting the Southeast, Southwest, or other region where they have contacts and expertise
• Manage client relationships through all phases of the sales cycle, providing regular touchpoints
• Cultivate relationships with customers, decision‑makers, and thought leaders in the healthcare industry
• Identify, prioritize, and qualify long‑term prospects and drive them through the sales process to contract
• Close new deals by addressing specialized requests, developing and negotiating contracts, and integrating contract requirements with internal team
• Build and maintain a robust client pipeline
• Track customer information, forecasts and reports
• Stay up‑to‑date on ongoing new product features and their potential impact on new prospects and clients
• Travel to clients and identify industry events to attend with the goal of marketing Sirono’s services and building relationships
• Determine revenue targets and develop a plan to meet or exceed them
• Grow and manage a sales team, when the time comes

Experience and Qualifications

• 8+ years of sales experience in the healthcare SaaS industry, especially on a regional level. Must have experience with revenue cycle products.
• Familiarity with selling directly to executive roles within hospital environments (CFO, VP of Revenue, Director of Patient Financial Services, etc.)
• Established relationships with revenue cycle decision‑makers at mid‑tier community hospitals nationwide, or strong regional networks in markets with a high concentration of target customers.
• Sales cycle expert with experience sourcing new prospects and targeting their specific needs
• Ability to thrive in a start‑up/ highly entrepreneurial environment
• Recognized and proven track record of consistently achieving revenue targets and quotas
• Excellent consultative sales skills in defining customer needs, qualifying opportunities, articulating business outcomes, and presenting solutions
• Experience using CRM tools to forecast, track, and report
• A positive mindset, with the ability to adapt your sales approach to align with how each prospective client prefers to engage and make decisions
• Driven and naturally creative, with the ability to communicate our story clearly and compellingly to resonate with a broad range of prospective customers

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