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Sales Manager

RoofX, Leesburg, OH, United States


About RoofX RoofX is a family-owned residential roofing company built on integrity, responsiveness, and craftsmanship. We serve homeowners across Southwestern Ohio with roof replacements, repairs, maintenance, seamless gutters, and storm restoration services.

We are a

GAF Master Elite contractor , operating within the

ECA ecosystem , and we run on

EOS (Entrepreneurial Operating System)

to ensure clarity, accountability, and growth.

Over the last 12–18 months, we’ve experienced accelerated growth and are positioned to scale aggressively over the next 3–5 years, including expansion into additional markets.

We don’t just install roofs. We build careers, develop leaders, and create a culture where high performers thrive.

The Opportunity We are hiring a Sales Manager to lead, develop, and hold accountable our Roofing Advisor team.

This is a

player-coach leadership role

responsible for:

Driving sales performance

Building a disciplined, accountable sales culture

Increasing close rates and follow-up execution

Coaching reps to master in-home selling

Ensuring CRM compliance and process adherence

Helping RoofX reach aggressive revenue targets

Key Responsibilities (Leadership & Accountability)

Lead and manage a team of Roofing Advisors (outside sales reps)

Set weekly, monthly, and quarterly sales targets

Conduct performance reviews and weekly scorecard check-ins

Enforce CRM standards, follow-up cadence, and pipeline management

Build a culture of responsiveness and professionalism

Sales Strategy & Execution

Develop and execute territory growth plans

Improve booking rates, close rates, and average ticket value

Drive yard sign marketing and self-generated lead initiatives

Work closely with Marketing to maximize lead quality and conversion

Identify gaps in the sales process and implement improvements

Coaching & Development

Conduct ride-alongs and in-field training

Lead role‑playing and objection‑handling sessions

Ensure reps follow RoofX’s Proven Sales Process

Develop new hires through structured onboarding

Promote a “Me to We” team mindset

Reporting & Operations Alignment

Maintain accurate forecasting and pipeline visibility

Report weekly KPIs to leadership

Improve Sales-to‑Production handoff quality

Collaborate with Operations to reduce callbacks and change orders

What Success Looks Like Within the first 90 days, the Sales Manager will:

Establish clear performance expectations

Improve CRM compliance

Increase follow‑up consistency across the team

Strengthen accountability and culture

Create a visible path toward revenue targets

Within 12 months:

Lead a high‑performing sales team

Improve close rates and revenue per rep

Help drive RoofX toward multi‑market expansion

Qualifications

Proven experience leading a sales team (home services or in‑home sales preferred)

Strong understanding of pipeline management and KPI‑driven performance

Experience coaching and developing sales professionals

CRM proficiency (JobNimbus, HubSpot, Salesforce, or similar platforms)

Ability to lead through accountability, not emotion

High integrity and strong communication skills

Willingness to be on‑site and in the field

Roofing or construction experience is preferred but not required if you bring strong in‑home sales leadership experience.

Compensation & Growth

Base salary starting at $85,000+ , commensurate with experience

Performance‑based incentives , including top‑line commission on total team sales

Clearly defined, achievable KPIs with stretch‑goal bonuses for exceeding targets

Uncapped earning potential tied directly to revenue growth and team performance

Full company support: marketing engine, CRM, analytics, and operational backing

Leadership runway as RoofX expands into additional markets

Who Thrives Here

Leaders who want to build something, not just manage it

Sales professionals who believe discipline drives freedom

Individuals who value family culture but demand performance

Those who want their impact to matter

If you’re ready to lead from the front and build a sales organization the right way — we want to talk.

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