Sr. Marketing Analytics Manager
SelectQuote, Inc., Overland Park, KS, United States
Company Overview
More than 35 years ago, SelectQuote was founded on one core promise:
to help our customers protect the people they value most.
We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.
But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.
About the Role SelectQuote is seeking a Senior Marketing Analytics Manager to lead measurement strategy governance and reporting across our digital properties. This role owns the accuracy and usefulness of our web analytics ecosystem with a strong focus on lead generation attribution traffic quality/classification and conversion funnel optimization. The ideal candidate is hands‑on in Google Analytics 360 (GA4 360), Google Tag Manager and Fullstory and can translate complex user and performance data into clear recommendations for executives and channel owners.
Supervisory Responsibilities This position has no direct supervisory responsibilities.
Essential Duties and Responsibilities
Own the end‑to‑end GA4 360 measurement strategy: event taxonomy, conversion definitions, attribution logic and governance for lead generation journeys (including SPA measurement and cross‑domain flows).
Lead implementation and ongoing administration of GA4 360 across web properties including account/property configuration, data streams, key events, audiences, custom dimensions/metrics and channel grouping/traffic classification.
Partner with Engineering/Product to implement and maintain Google Tag Manager (client‑side) tagging standards, data layer requirements and QA practices; create and manage a release/validation process for tracking changes.
Maintain data quality by identifying and mitigating data integrity risks (bot/monitoring traffic, self‑referrals, duplicate events, misfires, UTM/GCLID/MSCLKID handling, cookie/consent impacts).
Design and maintain reporting suites for executive leadership and channel teams (GA explorations, Looker Studio and/or BI dashboards) with clear narratives, drivers and recommended actions.
Leverage GA4 360 exports/integrations (e.g., BigQuery export and data joins) to enable deeper funnel analysis, cohort analysis and conversion/lead quality reporting when native UI is insufficient.
Serve as Fullstory SME and platform owner: configure privacy settings/masking, create and maintain funnels, segments, dashboards and alerts; provide actionable insights from session replay heatmaps and frustration signals.
Translate Fullstory behavioral findings into prioritized CRO hypotheses and work with stakeholders to design, measure and interpret A/B and multivariate tests (and/or personalization initiatives).
Build standardized analysis templates: funnel diagnostics, landing page performance, form performance, device/browser issue analysis and traffic quality investigations.
Train and enable marketing and product partners on GA4 360 and Fullstory best practices, data definitions and how to self‑serve common insights.
Stay current on privacy and measurement shifts (e.g., consent‑aware measurement, browser changes) and recommend practical solutions that preserve decision‑grade data.
Skills/Abilities
Measurement architecture and governance.
Funnel analysis and conversion optimization.
Traffic classification attribution troubleshooting and data quality controls.
Stakeholder storytelling and executive communication.
Project management and cross‑functional delivery.
Documentation discipline (tracking plans, data dictionaries, change logs).
Proven ability to create executive‑ready reporting and storytelling that drives decisions (not just dashboards).
Strong analytical skills: hypothesis‑driven analysis, statistical thinking for tests and ability to distinguish signal vs noise.
Excellent stakeholder management and communication skills; able to work cross‑functionally with Marketing, Product, Engineering and Compliance/Legal when needed.
Education and Experience
Bachelor’s degree in a quantitative or business discipline (Marketing, Analytics, Business, Finance, Economics, Statistics, Computer Science or related).
5+ years in digital analytics / web analytics / website measurement roles (lead gen or performance marketing environments strongly preferred).
Deep hands‑on expertise with Google Analytics 360 (GA4 360): event‑based measurement design, conversion configuration, explorations, audiences, channel groupings and troubleshooting discrepancies.
Advanced experience with Google Tag Manager: data layer requirements, event instrumentation, debugging (Tag Assistant/DevTools) and disciplined QA/release practices.
Fullstory expertise: funnels/conversions, segmentation, dashboards, session replay analysis and privacy controls (masking/suppression).
Certificates/Licenses/Registration
Google Analytics certification (or equivalent) strongly preferred.
Physical Requirements Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. The noise level in the work environment is usually moderate. Prolonged periods of sitting at a desk and working on a computer.
SelectQuote Core Values S ervice: We create positive customer experiences.
E ntrepreneurship: We create innovate & take risks.
L eadership: We build & invest in high‑performing teams.
E mpowerment: We embrace a changing environment.
C ourage: We challenge the status quo & drive continuous improvement.
T eamwork: We help support & celebrate each other.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
Our Benefits The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job‑related factors such as experience, education, skill, performance, and geographic location where work will be performed.
We are proud to offer the following benefits:
Competitive Medical, Dental, and Vision Insurance
HSA/FSA
Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
Voluntary Life Insurance for Self, Spouse and Dependent
Company‑paid Basic Life Insurance and Long Term Disability
Retirement plan and Employer match contribution with Profit Share
Tuition Reimbursement program
Company perks and Discount program
Engaging Wellness and Financial Education Resources
Employee Assistance Program
Incentive Plans
Base Salary Minimum $95,000 Base Salary Maximum $105,000
#J-18808-Ljbffr
to help our customers protect the people they value most.
We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.
But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.
About the Role SelectQuote is seeking a Senior Marketing Analytics Manager to lead measurement strategy governance and reporting across our digital properties. This role owns the accuracy and usefulness of our web analytics ecosystem with a strong focus on lead generation attribution traffic quality/classification and conversion funnel optimization. The ideal candidate is hands‑on in Google Analytics 360 (GA4 360), Google Tag Manager and Fullstory and can translate complex user and performance data into clear recommendations for executives and channel owners.
Supervisory Responsibilities This position has no direct supervisory responsibilities.
Essential Duties and Responsibilities
Own the end‑to‑end GA4 360 measurement strategy: event taxonomy, conversion definitions, attribution logic and governance for lead generation journeys (including SPA measurement and cross‑domain flows).
Lead implementation and ongoing administration of GA4 360 across web properties including account/property configuration, data streams, key events, audiences, custom dimensions/metrics and channel grouping/traffic classification.
Partner with Engineering/Product to implement and maintain Google Tag Manager (client‑side) tagging standards, data layer requirements and QA practices; create and manage a release/validation process for tracking changes.
Maintain data quality by identifying and mitigating data integrity risks (bot/monitoring traffic, self‑referrals, duplicate events, misfires, UTM/GCLID/MSCLKID handling, cookie/consent impacts).
Design and maintain reporting suites for executive leadership and channel teams (GA explorations, Looker Studio and/or BI dashboards) with clear narratives, drivers and recommended actions.
Leverage GA4 360 exports/integrations (e.g., BigQuery export and data joins) to enable deeper funnel analysis, cohort analysis and conversion/lead quality reporting when native UI is insufficient.
Serve as Fullstory SME and platform owner: configure privacy settings/masking, create and maintain funnels, segments, dashboards and alerts; provide actionable insights from session replay heatmaps and frustration signals.
Translate Fullstory behavioral findings into prioritized CRO hypotheses and work with stakeholders to design, measure and interpret A/B and multivariate tests (and/or personalization initiatives).
Build standardized analysis templates: funnel diagnostics, landing page performance, form performance, device/browser issue analysis and traffic quality investigations.
Train and enable marketing and product partners on GA4 360 and Fullstory best practices, data definitions and how to self‑serve common insights.
Stay current on privacy and measurement shifts (e.g., consent‑aware measurement, browser changes) and recommend practical solutions that preserve decision‑grade data.
Skills/Abilities
Measurement architecture and governance.
Funnel analysis and conversion optimization.
Traffic classification attribution troubleshooting and data quality controls.
Stakeholder storytelling and executive communication.
Project management and cross‑functional delivery.
Documentation discipline (tracking plans, data dictionaries, change logs).
Proven ability to create executive‑ready reporting and storytelling that drives decisions (not just dashboards).
Strong analytical skills: hypothesis‑driven analysis, statistical thinking for tests and ability to distinguish signal vs noise.
Excellent stakeholder management and communication skills; able to work cross‑functionally with Marketing, Product, Engineering and Compliance/Legal when needed.
Education and Experience
Bachelor’s degree in a quantitative or business discipline (Marketing, Analytics, Business, Finance, Economics, Statistics, Computer Science or related).
5+ years in digital analytics / web analytics / website measurement roles (lead gen or performance marketing environments strongly preferred).
Deep hands‑on expertise with Google Analytics 360 (GA4 360): event‑based measurement design, conversion configuration, explorations, audiences, channel groupings and troubleshooting discrepancies.
Advanced experience with Google Tag Manager: data layer requirements, event instrumentation, debugging (Tag Assistant/DevTools) and disciplined QA/release practices.
Fullstory expertise: funnels/conversions, segmentation, dashboards, session replay analysis and privacy controls (masking/suppression).
Certificates/Licenses/Registration
Google Analytics certification (or equivalent) strongly preferred.
Physical Requirements Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. The noise level in the work environment is usually moderate. Prolonged periods of sitting at a desk and working on a computer.
SelectQuote Core Values S ervice: We create positive customer experiences.
E ntrepreneurship: We create innovate & take risks.
L eadership: We build & invest in high‑performing teams.
E mpowerment: We embrace a changing environment.
C ourage: We challenge the status quo & drive continuous improvement.
T eamwork: We help support & celebrate each other.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
Our Benefits The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job‑related factors such as experience, education, skill, performance, and geographic location where work will be performed.
We are proud to offer the following benefits:
Competitive Medical, Dental, and Vision Insurance
HSA/FSA
Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
Voluntary Life Insurance for Self, Spouse and Dependent
Company‑paid Basic Life Insurance and Long Term Disability
Retirement plan and Employer match contribution with Profit Share
Tuition Reimbursement program
Company perks and Discount program
Engaging Wellness and Financial Education Resources
Employee Assistance Program
Incentive Plans
Base Salary Minimum $95,000 Base Salary Maximum $105,000
#J-18808-Ljbffr