Fractional Partnerships Lead
Gofractional, Delavan, WI, United States
Partnerships Strategy & Ecosystem Development
Architect and execute G10’s partnerships strategy across:
Ecommerce consultants & fractional COOs
Platforms and tech partners (Shopify ecosystem, ecommerce tools)
Lead aggregators and matchmakers
3PL-to-3PL referral relationships
Industry associations and networks
Design partner program structures, including referral models and activation frameworks
Recruit, onboard, and activate high-leverage partners
Develop enablement materials (pitch decks, ICP definitions, positioning frameworks)
Drive joint marketing initiatives (events, webinars, content, conferences)
Attribution & Revenue Accountability
Design and own the partner attribution model
Define attribution logic (sourced, influenced, multi-touch as appropriate)
Architect Salesforce workflows for referral tracking and campaign tagging
Build reporting dashboards for partner-sourced pipeline and revenue contribution
Establish performance benchmarks and ROI accountability by partner
Performance Optimization
Own partner performance metrics:
Leads generated
SQL conversion rates
Pipeline contribution
Revenue sourced and influenced
Build structured feedback loops with Sales, Marketing, and RevOps
Continuously improve partner quality and pipeline impact
Requirements
5–10 years of experience leading partnerships, alliances, or ecosystem programs
Proven track record of building partnerships into repeatable, revenue-generating channels
Deep understanding of ecosystem-driven acquisition in ecommerce, logistics, SaaS, or agency environments
Strong Salesforce expertise (highly preferred), including:
Workflow architecture
Referral tracking automation
Campaign attribution modeling
Revenue reporting frameworks
Experience designing attribution models—not just reporting on them
Strong analytical and operator mindset with comfort owning pipeline metrics
Executive-level communicator capable of influencing both external partners and internal stakeholders
#J-18808-Ljbffr
Architect and execute G10’s partnerships strategy across:
Ecommerce consultants & fractional COOs
Platforms and tech partners (Shopify ecosystem, ecommerce tools)
Lead aggregators and matchmakers
3PL-to-3PL referral relationships
Industry associations and networks
Design partner program structures, including referral models and activation frameworks
Recruit, onboard, and activate high-leverage partners
Develop enablement materials (pitch decks, ICP definitions, positioning frameworks)
Drive joint marketing initiatives (events, webinars, content, conferences)
Attribution & Revenue Accountability
Design and own the partner attribution model
Define attribution logic (sourced, influenced, multi-touch as appropriate)
Architect Salesforce workflows for referral tracking and campaign tagging
Build reporting dashboards for partner-sourced pipeline and revenue contribution
Establish performance benchmarks and ROI accountability by partner
Performance Optimization
Own partner performance metrics:
Leads generated
SQL conversion rates
Pipeline contribution
Revenue sourced and influenced
Build structured feedback loops with Sales, Marketing, and RevOps
Continuously improve partner quality and pipeline impact
Requirements
5–10 years of experience leading partnerships, alliances, or ecosystem programs
Proven track record of building partnerships into repeatable, revenue-generating channels
Deep understanding of ecosystem-driven acquisition in ecommerce, logistics, SaaS, or agency environments
Strong Salesforce expertise (highly preferred), including:
Workflow architecture
Referral tracking automation
Campaign attribution modeling
Revenue reporting frameworks
Experience designing attribution models—not just reporting on them
Strong analytical and operator mindset with comfort owning pipeline metrics
Executive-level communicator capable of influencing both external partners and internal stakeholders
#J-18808-Ljbffr