General Sales Manager (GSM) - Build a Different Kind of Dealership
Maverick Car Company, Boise, ID, United States
General Sales Manager (GSM) - Build a Different Kind of Dealership
Boise, United States | Posted on 03/08/2026 State/Province Idaho Country United States Job Description
General Sales Manager (GSM) – Build a Different Kind of Dealership Most General Sales Manager roles look the same.
The tower. The pressure. The endless push for more gross, more volume, no matter the cost. That’s not what we’re building. Maverick Car Company exists to prove something the industry rarely believes:
You can run a high-performing dealership without sacrificing integrity, people, or trust. In fact, you can win big by focusing on those things.
We’re looking for the sales leader who believes this and wants to help prove it. If you’ve spent time in the industry and ever thought, “There has to be a better way,” this might be the opportunity you’ve been looking for. Who We Are
We care most about
who you are
, but the right people also want to be part of something special, so here’s a little about us:
5x Winners of
Idaho’s Best
and
Best of the Treasure Valley
, Maverick is a car dealership that doesn’t act like one. Our customers feel the difference — rating us
4.9 out of 5 on Google across more than 2,000 reviews
. That kind of reputation doesn’t happen by accident. It’s the result of doing things the right way, over and over.
Our team has fun, and our clients love the experience. They keep coming back and bringing friends, and that trust has led to
five expansions since we opened in 2008
.
We regularly hear feedback like this:
“The most revolutionary dealership I have ever had the pleasure to deal with…”
“We came in strangers and left as family.”
These guys have managed to reframe my experience of a used car salesman
“…They don’t know it but my experience was so much more than another car sale. In so many ways they healed me, helped me, and showed me there are still honest people in this world…”
“After looking for a truck for a year, Maverick Car Company came into our lives! Not only did they have the truck… they gave us a memory that we won’t forget and an experience we will share with all.”
“FINALLY someone has figured out how to run a dealership the way one should be run…”
Our growth comes from something many dealerships overlook:
putting the client experience and long-term relationships first.
The Role
This role leads the entire sales organization and will play a major role in shaping Maverick’s next phase of growth. You won’t spend your days sitting in a tower waiting for deals to land on your desk, chasing stips, or battling other departments. Instead, you’ll be responsible for
building and leading a sales team and operation that consistently generates its own opportunities, delivers an exceptional client experience, and performs at a high level financially.
You’ll oversee:
The Client Advisor sales team
Desking and Finance
Internet Sales
The entire client journey from first inquiry through long-term relationship building
Your focus isn’t the cars or the deals themselves. Your focus is
people, systems, coaching, and culture
, making sure every part of the sales process works together to create growing repeat and referral business, self-generated opportunities, exceptional client experiences, and strong performance. What You’ll Be Responsible For
There’s a lot here because this role sits at the center of the sales operation. Your leadership impacts team performance, client experience, and the long-term growth of the business. At any given time, you may be coaching leaders, improving systems, supporting the sales floor, or ensuring the department is operating smoothly and consistently. Here are some of the key areas you’ll own: Leading the Sales Team -
Hire, develop, and coach a team of Client Advisors who create their own leads and opportunities, and who build real, lasting relationships with clients; building an engaged client base, rather than waiting around and chasing one-time transactions. You’re creating an environment where team members train thoroughly, practice daily, grow their careers, and hold themselves to high standards. Developing Sales Leaders -
You’ll directly lead the Desk, Finance and Internet Leaders, helping them succeed in their roles and grow into what’s next, while ensuring the entire sales operation works together as one cohesive system.
Sales Process Excellence -
Build clarity and consistency around the entire client journey from the first inquiry to delivery and long-term relationship building. This includes: Lead handling, Appointment setting and confirmation, Sales process consistency, Deal flow and structure, Post-sale relationship building and engagement with our Service Team.
Performance & Accountability -
Set clear expectations and create accountability around the behaviors and processes that drive success. Not through pressure or fear, but through clarity, coaching, and consistency.
Culture & Client Experience -
Protect and strengthen the culture Maverick has built. Our clients should immediately feel something different when they walk through our doors: comfortable, honest, and even a little fun. Your leadership helps ensure the team delivers this experience every time. Sales Performance & Profitability -
Strong financial performance matters, and it has to come from great process, great relationships, and smart strategy - not from the old playbook of pressure and persuasion. Your role is to build a department where client experience and profitability reinforce each other.
What Success Looks Like
The sales organization operates with confidence and clarity, with no walls between teams or other departments.
Client Advisors develop their own opportunities and never wait around.
Clients leave with stories worth telling, and keep coming back and bringing their friends.
We build real relationships and grow long-term clientele.
Internet, desking, and the sales floor operate as
one coordinated system.
Sales performance is
strong and consistent
without chaos or burnout.
Maverick continues to build a reputation as
the most trusted dealership in the region.
Who You Are
First, you’ll need strong leadership ability and experience managing a lead-generating, relationship-building sales organization. You don’t need to have mastered every detail of automotive retail, but you’ll need to demonstrate a strong track record in building teams, improving performance, and creating systems that work. No matter what, a willingness to grow, challenge assumptions, and continuously improve yourself and your team is essential.
Beyond the skills, here’s what will make someone thrive in this role:
You hold high standards and low ego.
You care deeply about developing people and building strong teams.
You believe the sales process should be clear, respectful, and relationship-driven.
You can balance financial performance with empathy, professionalism, and long-term thinking.
You bring stability and thoughtful leadership even in fast-moving situations.
Automotive sales leadership experience is helpful, but what matters most is your ability to build people, build systems, and build trust.
What’s In It For You?
We offer strong benefits (healthcare, PTO, 401k, etc), but we’re not trying to lure anyone here with flashy perks or the promise of a bigger paycheck. In fact, with this skill set you could likely earn more at a traditional dealership. This role is for the leader who’s already seen how most dealerships operate and wants to help
build something better.
A place where:
• Clients enjoy buying cars • Employees love their work and build meaningful careers • The business grows because people trust it, love it, and advocate for it. If you’ve ever believed the car industry could operate at this higher standard—and wanted the chance to help build it—this may be the opportunity you’ve been waiting for.
#J-18808-Ljbffr
Boise, United States | Posted on 03/08/2026 State/Province Idaho Country United States Job Description
General Sales Manager (GSM) – Build a Different Kind of Dealership Most General Sales Manager roles look the same.
The tower. The pressure. The endless push for more gross, more volume, no matter the cost. That’s not what we’re building. Maverick Car Company exists to prove something the industry rarely believes:
You can run a high-performing dealership without sacrificing integrity, people, or trust. In fact, you can win big by focusing on those things.
We’re looking for the sales leader who believes this and wants to help prove it. If you’ve spent time in the industry and ever thought, “There has to be a better way,” this might be the opportunity you’ve been looking for. Who We Are
We care most about
who you are
, but the right people also want to be part of something special, so here’s a little about us:
5x Winners of
Idaho’s Best
and
Best of the Treasure Valley
, Maverick is a car dealership that doesn’t act like one. Our customers feel the difference — rating us
4.9 out of 5 on Google across more than 2,000 reviews
. That kind of reputation doesn’t happen by accident. It’s the result of doing things the right way, over and over.
Our team has fun, and our clients love the experience. They keep coming back and bringing friends, and that trust has led to
five expansions since we opened in 2008
.
We regularly hear feedback like this:
“The most revolutionary dealership I have ever had the pleasure to deal with…”
“We came in strangers and left as family.”
These guys have managed to reframe my experience of a used car salesman
“…They don’t know it but my experience was so much more than another car sale. In so many ways they healed me, helped me, and showed me there are still honest people in this world…”
“After looking for a truck for a year, Maverick Car Company came into our lives! Not only did they have the truck… they gave us a memory that we won’t forget and an experience we will share with all.”
“FINALLY someone has figured out how to run a dealership the way one should be run…”
Our growth comes from something many dealerships overlook:
putting the client experience and long-term relationships first.
The Role
This role leads the entire sales organization and will play a major role in shaping Maverick’s next phase of growth. You won’t spend your days sitting in a tower waiting for deals to land on your desk, chasing stips, or battling other departments. Instead, you’ll be responsible for
building and leading a sales team and operation that consistently generates its own opportunities, delivers an exceptional client experience, and performs at a high level financially.
You’ll oversee:
The Client Advisor sales team
Desking and Finance
Internet Sales
The entire client journey from first inquiry through long-term relationship building
Your focus isn’t the cars or the deals themselves. Your focus is
people, systems, coaching, and culture
, making sure every part of the sales process works together to create growing repeat and referral business, self-generated opportunities, exceptional client experiences, and strong performance. What You’ll Be Responsible For
There’s a lot here because this role sits at the center of the sales operation. Your leadership impacts team performance, client experience, and the long-term growth of the business. At any given time, you may be coaching leaders, improving systems, supporting the sales floor, or ensuring the department is operating smoothly and consistently. Here are some of the key areas you’ll own: Leading the Sales Team -
Hire, develop, and coach a team of Client Advisors who create their own leads and opportunities, and who build real, lasting relationships with clients; building an engaged client base, rather than waiting around and chasing one-time transactions. You’re creating an environment where team members train thoroughly, practice daily, grow their careers, and hold themselves to high standards. Developing Sales Leaders -
You’ll directly lead the Desk, Finance and Internet Leaders, helping them succeed in their roles and grow into what’s next, while ensuring the entire sales operation works together as one cohesive system.
Sales Process Excellence -
Build clarity and consistency around the entire client journey from the first inquiry to delivery and long-term relationship building. This includes: Lead handling, Appointment setting and confirmation, Sales process consistency, Deal flow and structure, Post-sale relationship building and engagement with our Service Team.
Performance & Accountability -
Set clear expectations and create accountability around the behaviors and processes that drive success. Not through pressure or fear, but through clarity, coaching, and consistency.
Culture & Client Experience -
Protect and strengthen the culture Maverick has built. Our clients should immediately feel something different when they walk through our doors: comfortable, honest, and even a little fun. Your leadership helps ensure the team delivers this experience every time. Sales Performance & Profitability -
Strong financial performance matters, and it has to come from great process, great relationships, and smart strategy - not from the old playbook of pressure and persuasion. Your role is to build a department where client experience and profitability reinforce each other.
What Success Looks Like
The sales organization operates with confidence and clarity, with no walls between teams or other departments.
Client Advisors develop their own opportunities and never wait around.
Clients leave with stories worth telling, and keep coming back and bringing their friends.
We build real relationships and grow long-term clientele.
Internet, desking, and the sales floor operate as
one coordinated system.
Sales performance is
strong and consistent
without chaos or burnout.
Maverick continues to build a reputation as
the most trusted dealership in the region.
Who You Are
First, you’ll need strong leadership ability and experience managing a lead-generating, relationship-building sales organization. You don’t need to have mastered every detail of automotive retail, but you’ll need to demonstrate a strong track record in building teams, improving performance, and creating systems that work. No matter what, a willingness to grow, challenge assumptions, and continuously improve yourself and your team is essential.
Beyond the skills, here’s what will make someone thrive in this role:
You hold high standards and low ego.
You care deeply about developing people and building strong teams.
You believe the sales process should be clear, respectful, and relationship-driven.
You can balance financial performance with empathy, professionalism, and long-term thinking.
You bring stability and thoughtful leadership even in fast-moving situations.
Automotive sales leadership experience is helpful, but what matters most is your ability to build people, build systems, and build trust.
What’s In It For You?
We offer strong benefits (healthcare, PTO, 401k, etc), but we’re not trying to lure anyone here with flashy perks or the promise of a bigger paycheck. In fact, with this skill set you could likely earn more at a traditional dealership. This role is for the leader who’s already seen how most dealerships operate and wants to help
build something better.
A place where:
• Clients enjoy buying cars • Employees love their work and build meaningful careers • The business grows because people trust it, love it, and advocate for it. If you’ve ever believed the car industry could operate at this higher standard—and wanted the chance to help build it—this may be the opportunity you’ve been waiting for.
#J-18808-Ljbffr