Brand & Digital Marketing Specialist
Keiter, Glen Allen, VA, United States
Create Campaigns. Analyze Results. Drive Growth.
Why Keiter?
At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community. We offer:
A flexible, supportive work environment that empowers your professional and personal success A clear path for advancement and leadership within the firm Meaningful community involvement opportunities A culture that values collaboration, innovation, relationships, and accountability As
Opportunity Advisors® , we go beyond accounting by building strong relationships, offering insights, and helping businesses, not-for-profits, and high net worth individuals reach their goals.
Key Responsibilities
Digital Campaign Management & Optimization
Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan Develop, execute, and optimize LinkedIn Pay-Per-Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis Create and oversee integrated marketing campaigns, social media, and digital advertising Develop niche advertising pieces for external publications Assist with the development and editing of in-house video projects Website & Content Performance
Oversee and optimize website content for user experience, SEO and AEO, and conversion Collaborate on content development to support digital campaigns and thought leadership Identify opportunities to improve traffic, engagement, and lead generation
Analytics & Reporting
Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics) Translate data into actionable insights and recommendations Support ongoing performance reporting Marketing Technology & Operations
Maintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, Hot Jar, Google Analytics, etc.) Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturing
Ensure CRM data accuracy, segmentation, and effective use of marketing systems Identify opportunities to improve automation and efficiency Maintain brand consistency across all digital platforms and communications Stay ahead of trends in marketing technology, automation, and digital advertising Assist with graphic design and brand template development
Cross-Functional Collaboration
Collaborate with partners and internal teams to support digital aspects of marketing and business development initiatives Coordinate with external vendors or partners as needed Ensure alignment between digital efforts and broader marketing priorities What You’ll Bring:
5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management Proven success managing LinkedIn advertising campaigns and paid digital media strategies Solid understanding of digital marketing analytics, SEO, and campaign performance tracking Experience developing and executing integrated marketing strategies that drive measurable results Strong project management skills with the ability to navigate multiple initiatives simultaneously Excellent communication and collaboration skills across all levels of an organization A strategic mindset paired with attention to detail and execution excellence Proficiency with marketing tools, analytics platforms, and content management systems Benefits:
Comprehensive medical, dental, and vision coverage 401(k), HSA, and FSA Eligibility for an annual performance bonus Disability and life insurance Generous Paid Time Off and Paid Care Leave Monthly gym reimbursement Remote work technology Paid professional memberships and continuing education opportunities Coaching and mentoring for career development Additional programs and resources to support you and your family
This role operates in a hybrid capacity, with flexible in-office scheduling based on business needs.
Join Keiter and apply your expertise to create strategic campaigns, transform data into insights, and drive growth.
Candidates must possess authorization to work in this United States of America throughout their employment with the company. Keiter CPA participates in the E-Verify program.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Why Keiter?
At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community. We offer:
A flexible, supportive work environment that empowers your professional and personal success A clear path for advancement and leadership within the firm Meaningful community involvement opportunities A culture that values collaboration, innovation, relationships, and accountability As
Opportunity Advisors® , we go beyond accounting by building strong relationships, offering insights, and helping businesses, not-for-profits, and high net worth individuals reach their goals.
Key Responsibilities
Digital Campaign Management & Optimization
Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan Develop, execute, and optimize LinkedIn Pay-Per-Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis Create and oversee integrated marketing campaigns, social media, and digital advertising Develop niche advertising pieces for external publications Assist with the development and editing of in-house video projects Website & Content Performance
Oversee and optimize website content for user experience, SEO and AEO, and conversion Collaborate on content development to support digital campaigns and thought leadership Identify opportunities to improve traffic, engagement, and lead generation
Analytics & Reporting
Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics) Translate data into actionable insights and recommendations Support ongoing performance reporting Marketing Technology & Operations
Maintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, Hot Jar, Google Analytics, etc.) Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturing
Ensure CRM data accuracy, segmentation, and effective use of marketing systems Identify opportunities to improve automation and efficiency Maintain brand consistency across all digital platforms and communications Stay ahead of trends in marketing technology, automation, and digital advertising Assist with graphic design and brand template development
Cross-Functional Collaboration
Collaborate with partners and internal teams to support digital aspects of marketing and business development initiatives Coordinate with external vendors or partners as needed Ensure alignment between digital efforts and broader marketing priorities What You’ll Bring:
5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management Proven success managing LinkedIn advertising campaigns and paid digital media strategies Solid understanding of digital marketing analytics, SEO, and campaign performance tracking Experience developing and executing integrated marketing strategies that drive measurable results Strong project management skills with the ability to navigate multiple initiatives simultaneously Excellent communication and collaboration skills across all levels of an organization A strategic mindset paired with attention to detail and execution excellence Proficiency with marketing tools, analytics platforms, and content management systems Benefits:
Comprehensive medical, dental, and vision coverage 401(k), HSA, and FSA Eligibility for an annual performance bonus Disability and life insurance Generous Paid Time Off and Paid Care Leave Monthly gym reimbursement Remote work technology Paid professional memberships and continuing education opportunities Coaching and mentoring for career development Additional programs and resources to support you and your family
This role operates in a hybrid capacity, with flexible in-office scheduling based on business needs.
Join Keiter and apply your expertise to create strategic campaigns, transform data into insights, and drive growth.
Candidates must possess authorization to work in this United States of America throughout their employment with the company. Keiter CPA participates in the E-Verify program.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.