Senior Paid Ads Specialist
Baal & Spots, Houston, TX, United States
We’re looking for a Senior Paid Ads Specialist to lead and scale paid media across Google Ads, Meta, TikTok, Programmatic platforms and Amazon. You’ll be responsible for building high-performing acquisition systems, improving ROAS and CAC, and driving measurable business growth through full-funnel strategy and execution.
This is a hands‑on role for someone who is equally strong in media buying, analytics and creative performance strategy, and who knows how to test fast, learn faster, and build scalable campaigns that perform.
What You’ll Do: Strategy + Performance Leadership
Own paid media strategy across Search, Social, Display, Video, Programmatic and Amazon
Build a full‑funnel approach: prospecting → retargeting → conversion → retention
Improve ROAS, CAC, MER, CTR, CVR, CPM, and other performance KPIs through optimization
Develop testing roadmaps for creative, landing pages, audiences, bids, and offers
Ensure channel budgets are allocated based on highest profitability and impact
Channel Execution - Google Ads
Manage Search, Performance Max, Display, YouTube, and remarketing campaigns
Optimize keywords, match types, bidding strategies, and conversion actions
Ensure strong structure and tracking for scale and reporting accuracy
Meta Ads
Launch and optimize Advantage+ and manual funnel structures
Guide creative iteration (UGC, static, carousel, video) based on performance insights
Build audience strategy using broad, interest, lookalike, and retargeting options
TikTok Ads
Build performance campaigns leveraging creators/UGC and iterative testing cycles
Optimize for full‑funnel metrics: hook rate, CTR, CPA, and conversion lift
Work closely with creative team for rapid iteration and trend‑based execution
Programmatic Ads
Manage programmatic campaigns via DSP (e.g., The Trade Desk, DV360, Amazon DSP)
Build audience targeting strategies, frequency caps, and attribution modeling
Use programmatic to support awareness, retargeting, and assisted conversions
Amazon Ads
Manage Sponsored Products, Sponsored Brands, and Sponsored Display
Execute keyword strategy, product targeting, competitor targeting, and DSP (if available)
Support listing conversion rate improvements with SEO and PDP insights
Tracking & Analytics Responsibilities
Ensure proper tracking across platforms: GA4, GTM, Meta Pixel & CAPI, TikTok Pixel, Amazon Attribution
Monitor multi‑touch performance using dashboards and attribution tools
Deliver weekly performance reporting with actionable insights and recommendations
Identify tracking gaps and work with dev/analytics partners to implement clean solutions
What We’re Looking For (Required)
5+ years in paid media / performance marketing
Proven senior‑level expertise across at least 3 of the 5 channels listed (Google, Meta, TikTok, Programmatic, Amazon)
Strong understanding of funnel strategy, CRO, and landing page performance
Able to build a testing & optimization process that scales efficiently
Confident in reporting, presenting results, and translating data into action
Experience working in an agency environment (or equivalent fast‑paced, multi‑account setup)
Excellent communication skills with team members and clients (written and verbal)
Preferred (Strong Advantage)
Managed $100K‑250K+ monthly ad spend (or higher)
Worked across both lead‑gen and eCommerce
Improved conversion performance through landing page and CRO insights
Familiarity with creative strategy frameworks and UGC production workflows
Experience with attribution tools and media mix modeling (MMM)
Mentored junior specialists or helped improve process
Tools You Should Be Comfortable With
Google Ads + Merchant Center
Meta Business Suite + Ads Manager
StackAdapt or similar
TikTok Ads Manager
Amazon Ads Console (DSP is a plus)
GA4, GTM, Looker Studio
Excel/Sheets (advanced)
Mixpanel, AgencyAnalytics, Semrush, SpyFu, CallRail
Optional: Supermetrics, Triple Whale, Northbeam, Hyros
Bonus Points
Scaled 6‑figure monthly budgets profitably
Built repeatable creative testing systems across paid social
Tied programmatic and display into full‑funnel performance
Improved conversion rates through landing page & UX analysis
What Success Looks Like (First 90 Days)
Audit and optimize existing accounts across all channels
Establish a clear testing and reporting cadence
Identify quick wins and long‑term scale opportunities
Improve ROAS/CAC efficiency while maintaining or increasing volume
Build scalable campaign structures and creative feedback loops
What We Offer
High ownership and autonomy
Growth‑focused company with a strong experimentation culture
Access to creative resources and leadership support
Opportunity to build a best‑in‑class paid media engine across multiple channels
Flexible remote work environment
Opportunity to work on diverse projects across industries
Collaborative and creative team culture
Growth opportunities as we expand our agency services
Full health, dental and vision insurance coverage
Flexible paid time off policy
Performance bonus
This position is full‑time with the ability to work remotely and/or on premise. Candidates residing in Houston, TX are strongly preferred.
Applicants must be US Residents or US Citizens.
#J-18808-Ljbffr
This is a hands‑on role for someone who is equally strong in media buying, analytics and creative performance strategy, and who knows how to test fast, learn faster, and build scalable campaigns that perform.
What You’ll Do: Strategy + Performance Leadership
Own paid media strategy across Search, Social, Display, Video, Programmatic and Amazon
Build a full‑funnel approach: prospecting → retargeting → conversion → retention
Improve ROAS, CAC, MER, CTR, CVR, CPM, and other performance KPIs through optimization
Develop testing roadmaps for creative, landing pages, audiences, bids, and offers
Ensure channel budgets are allocated based on highest profitability and impact
Channel Execution - Google Ads
Manage Search, Performance Max, Display, YouTube, and remarketing campaigns
Optimize keywords, match types, bidding strategies, and conversion actions
Ensure strong structure and tracking for scale and reporting accuracy
Meta Ads
Launch and optimize Advantage+ and manual funnel structures
Guide creative iteration (UGC, static, carousel, video) based on performance insights
Build audience strategy using broad, interest, lookalike, and retargeting options
TikTok Ads
Build performance campaigns leveraging creators/UGC and iterative testing cycles
Optimize for full‑funnel metrics: hook rate, CTR, CPA, and conversion lift
Work closely with creative team for rapid iteration and trend‑based execution
Programmatic Ads
Manage programmatic campaigns via DSP (e.g., The Trade Desk, DV360, Amazon DSP)
Build audience targeting strategies, frequency caps, and attribution modeling
Use programmatic to support awareness, retargeting, and assisted conversions
Amazon Ads
Manage Sponsored Products, Sponsored Brands, and Sponsored Display
Execute keyword strategy, product targeting, competitor targeting, and DSP (if available)
Support listing conversion rate improvements with SEO and PDP insights
Tracking & Analytics Responsibilities
Ensure proper tracking across platforms: GA4, GTM, Meta Pixel & CAPI, TikTok Pixel, Amazon Attribution
Monitor multi‑touch performance using dashboards and attribution tools
Deliver weekly performance reporting with actionable insights and recommendations
Identify tracking gaps and work with dev/analytics partners to implement clean solutions
What We’re Looking For (Required)
5+ years in paid media / performance marketing
Proven senior‑level expertise across at least 3 of the 5 channels listed (Google, Meta, TikTok, Programmatic, Amazon)
Strong understanding of funnel strategy, CRO, and landing page performance
Able to build a testing & optimization process that scales efficiently
Confident in reporting, presenting results, and translating data into action
Experience working in an agency environment (or equivalent fast‑paced, multi‑account setup)
Excellent communication skills with team members and clients (written and verbal)
Preferred (Strong Advantage)
Managed $100K‑250K+ monthly ad spend (or higher)
Worked across both lead‑gen and eCommerce
Improved conversion performance through landing page and CRO insights
Familiarity with creative strategy frameworks and UGC production workflows
Experience with attribution tools and media mix modeling (MMM)
Mentored junior specialists or helped improve process
Tools You Should Be Comfortable With
Google Ads + Merchant Center
Meta Business Suite + Ads Manager
StackAdapt or similar
TikTok Ads Manager
Amazon Ads Console (DSP is a plus)
GA4, GTM, Looker Studio
Excel/Sheets (advanced)
Mixpanel, AgencyAnalytics, Semrush, SpyFu, CallRail
Optional: Supermetrics, Triple Whale, Northbeam, Hyros
Bonus Points
Scaled 6‑figure monthly budgets profitably
Built repeatable creative testing systems across paid social
Tied programmatic and display into full‑funnel performance
Improved conversion rates through landing page & UX analysis
What Success Looks Like (First 90 Days)
Audit and optimize existing accounts across all channels
Establish a clear testing and reporting cadence
Identify quick wins and long‑term scale opportunities
Improve ROAS/CAC efficiency while maintaining or increasing volume
Build scalable campaign structures and creative feedback loops
What We Offer
High ownership and autonomy
Growth‑focused company with a strong experimentation culture
Access to creative resources and leadership support
Opportunity to build a best‑in‑class paid media engine across multiple channels
Flexible remote work environment
Opportunity to work on diverse projects across industries
Collaborative and creative team culture
Growth opportunities as we expand our agency services
Full health, dental and vision insurance coverage
Flexible paid time off policy
Performance bonus
This position is full‑time with the ability to work remotely and/or on premise. Candidates residing in Houston, TX are strongly preferred.
Applicants must be US Residents or US Citizens.
#J-18808-Ljbffr