Baal & Spots is hiring: Senior Paid Ads Specialist in Houston

We’re looking for a Senior Paid Ads Specialist to lead and scale paid media across Google Ads, Meta, TikTok, Programmatic platforms and Amazon. You’ll be responsible for building high-performing acquisition systems, improving ROAS and CAC, and driving measurable business growth through full-funnel strategy and execution. This is a hands‑on role for someone who is equally strong in media buying, analytics and creative performance strategy, and who knows how to test fast, learn faster, and build scalable campaigns that perform. What You’ll Do: Strategy + Performance Leadership Own paid media strategy across Search, Social, Display, Video, Programmatic and Amazon Build a full‑funnel approach: prospecting → retargeting → conversion → retention Improve ROAS, CAC, MER, CTR, CVR, CPM, and other performance KPIs through optimization Develop testing roadmaps for creative, landing pages, audiences, bids, and offers Ensure channel budgets are allocated based on highest profitability and impact Channel Execution - Google Ads Manage Search, Performance Max, Display, YouTube, and remarketing campaigns Optimize keywords, match types, bidding strategies, and conversion actions Ensure strong structure and tracking for scale and reporting accuracy Meta Ads Launch and optimize Advantage+ and manual funnel structures Guide creative iteration (UGC, static, carousel, video) based on performance insights Build audience strategy using broad, interest, lookalike, and retargeting options TikTok Ads Build performance campaigns leveraging creators/UGC and iterative testing cycles Optimize for full‑funnel metrics: hook rate, CTR, CPA, and conversion lift Work closely with creative team for rapid iteration and trend‑based execution Programmatic Ads Manage programmatic campaigns via DSP (e.g., The Trade Desk, DV360, Amazon DSP) Build audience targeting strategies, frequency caps, and attribution modeling Use programmatic to support awareness, retargeting, and assisted conversions Amazon Ads Manage Sponsored Products, Sponsored Brands, and Sponsored Display Execute keyword strategy, product targeting, competitor targeting, and DSP (if available) Support listing conversion rate improvements with SEO and PDP insights Tracking & Analytics Responsibilities Ensure proper tracking across platforms: GA4, GTM, Meta Pixel & CAPI, TikTok Pixel, Amazon Attribution Monitor multi‑touch performance using dashboards and attribution tools Deliver weekly performance reporting with actionable insights and recommendations Identify tracking gaps and work with dev/analytics partners to implement clean solutions What We’re Looking For (Required) 5+ years in paid media / performance marketing Proven senior‑level expertise across at least 3 of the 5 channels listed (Google, Meta, TikTok, Programmatic, Amazon) Strong understanding of funnel strategy, CRO, and landing page performance Able to build a testing & optimization process that scales efficiently Confident in reporting, presenting results, and translating data into action Experience working in an agency environment (or equivalent fast‑paced, multi‑account setup) Excellent communication skills with team members and clients (written and verbal) Preferred (Strong Advantage) Managed $100K‑250K+ monthly ad spend (or higher) Worked across both lead‑gen and eCommerce Improved conversion performance through landing page and CRO insights Familiarity with creative strategy frameworks and UGC production workflows Experience with attribution tools and media mix modeling (MMM) Mentored junior specialists or helped improve process Tools You Should Be Comfortable With Google Ads + Merchant Center Meta Business Suite + Ads Manager StackAdapt or similar TikTok Ads Manager Amazon Ads Console (DSP is a plus) GA4, GTM, Looker Studio Excel/Sheets (advanced) Mixpanel, AgencyAnalytics, Semrush, SpyFu, CallRail Optional: Supermetrics, Triple Whale, Northbeam, Hyros Bonus Points Scaled 6‑figure monthly budgets profitably Built repeatable creative testing systems across paid social Tied programmatic and display into full‑funnel performance Improved conversion rates through landing page & UX analysis What Success Looks Like (First 90 Days) Audit and optimize existing accounts across all channels Establish a clear testing and reporting cadence Identify quick wins and long‑term scale opportunities Improve ROAS/CAC efficiency while maintaining or increasing volume Build scalable campaign structures and creative feedback loops What We Offer High ownership and autonomy Growth‑focused company with a strong experimentation culture Access to creative resources and leadership support Opportunity to build a best‑in‑class paid media engine across multiple channels Flexible remote work environment Opportunity to work on diverse projects across industries Collaborative and creative team culture Growth opportunities as we expand our agency services Full health, dental and vision insurance coverage Flexible paid time off policy Performance bonus This position is full‑time with the ability to work remotely and/or on premise. Candidates residing in Houston, TX are strongly preferred. Applicants must be US Residents or US Citizens. #J-18808-Ljbffr